Intent data platforms like Bombora help identify companies actively researching solutions by analyzing their search behavior across thousands of B2B websites. These buying intent signals help sales and marketing teams focus their efforts on the most promising accounts at the right time.
However, Bombora isn’t the only solution available. Whether you’re looking for a more accessible alternative, a platform with complementary features, or a solution better suited to your market, several options deserve consideration.
This article compares the 10 best Bombora alternatives in 2026, analyzing their features, pricing, and specific use cases to help you choose the right solution for your sales intelligence and data enrichment needs.
Comparison Table of Bombora Alternatives
| Solution | Type | Entry Price | Intent Data | Data Enrichment | Integrations | Score |
|---|---|---|---|---|---|---|
| Derrick App | Data enrichment | $0 (200 credits) | ⚠️ Indirect | ✅ Excellent | Native Google Sheets | ⭐⭐⭐⭐ |
| 6sense | ABM Platform | Custom quote | ✅ Excellent | ✅ Good | ✅ 100+ | ⭐⭐⭐⭐⭐ |
| ZoomInfo | Sales Intelligence | Custom quote | ✅ Good | ✅ Excellent | ✅ 100+ | ⭐⭐⭐⭐⭐ |
| Demandbase | ABM Platform | Custom quote | ✅ Excellent | ✅ Good | ✅ 100+ | ⭐⭐⭐⭐⭐ |
| G2 Marketing Solutions | Review Intent | Custom quote | ✅ Excellent (review) | ⚠️ Limited | ✅ CRM | ⭐⭐⭐⭐ |
| RollWorks | ABM Advertising | ~$3000/month | ✅ Good | ⚠️ Basic | ✅ Native DSP | ⭐⭐⭐⭐ |
| Cognism | Sales Intelligence | Custom quote | ✅ Good (Bombora) | ✅ Excellent | ✅ CRM | ⭐⭐⭐⭐ |
| TechTarget | IT Intent | Custom quote | ✅ Excellent (IT) | ⚠️ Basic | ✅ CRM | ⭐⭐⭐⭐ |
| HG Insights | Tech Intelligence | Custom quote | ✅ Good | ✅ Tech stack | ✅ CRM | ⭐⭐⭐⭐ |
| Clearbit | Data Enrichment | $99/month | ⚠️ Basic | ✅ Excellent | ✅ Native HubSpot | ⭐⭐⭐⭐ |
1. Derrick App – Data Enrichment to Activate Intent Signals
Type: B2B data enrichment platform native to Google Sheets
Derrick App isn’t a traditional intent data platform, but it plays a complementary role in exploiting buying intent signals. Once you’ve identified high-potential accounts through intent signals, Derrick allows you to massively enrich those accounts with 50+ contact and company attributes to activate your sales strategy.
Key Features
- 50+ enrichment attributes: Professional emails, phones, company information, technologies used
- LinkedIn Profile Scraper: Extracts LinkedIn profile data without mandatory Sales Navigator
- Website Tech Lookup: Identifies the tech stack of target accounts
- AI-powered scoring: Uses GPT-4 and Claude to automatically score and segment leads
- SimilarWeb Insights: Traffic and audience analysis of target websites
- G2 Company Insights: Retrieves reviews and technologies used by your accounts
- 100% native Google Sheets: No external platform, workflow in your familiar environment
Pricing
- Free: 200 credits/month (real testing possible)
- Small: $9/month for 4,000 credits
- Medium: $20/month for 10,000 credits
- Large: $47.50/month for 25,000 credits
- XL: $175/month for 100,000 credits
Unlimited credit rollover system (unused credits are preserved).
Advantages
✅ Ultra-competitive pricing (starting at $0)
✅ Native Google Sheets integration (zero adoption friction)
✅ Integrated AI (GPT-4 + Claude) for automatic scoring
✅ Technographic data included (Website Tech Lookup)
✅ No dependency on Sales Navigator for 70% of features
✅ Ideal for enriching accounts identified via intent data
Limitations
❌ No proprietary intent signals (must be coupled with another solution)
❌ No API (manual CSV export to CRM)
❌ No automatic job change monitoring
Use Cases
Derrick is perfect if you already use an intent data solution (Bombora, 6sense, G2) and need to quickly enrich identified accounts with actionable contact data. Typical workflow: identify high-intent accounts → enrich with Derrick → export to your prospecting sequence.
Concrete example: You identify via G2 that 50 companies are actively searching for solutions in your category. With Derrick, you enrich these 50 accounts in minutes with verified emails, phones, tech stack, and AI scoring, directly in Google Sheets. Total: 350 credits (~$6.65).
2. 6sense – Complete ABM Platform with Predictive Intent Data
Type: Account-Based Marketing (ABM) platform with predictive intelligence
6sense is often considered the benchmark for modern ABM platforms. It combines proprietary intent data, predictive analytics, and multichannel orchestration to identify and engage high-potential accounts. 6sense uses AI to predict where your accounts are in their buying journey, well before they contact you.
Key Features
- Multi-layered intent data: Combines first-party (your site), second-party (partner sites), and third-party data (integrated Bombora)
- Predictive analytics: AI models to forecast accounts ready to buy
- Account identification: De-anonymizes website visitors at the account level
- ABM orchestration: Automated workflows coordinated between sales and marketing
- Dynamic audiences: Real-time segmentation based on 80+ behavioral factors
- Advertising platform: Multichannel ad targeting of priority accounts
Pricing
Not publicly disclosed. Based on market feedback: $40,000 – $100,000/year depending on company size and activated modules. Minimum 12-month contract, typically oriented to mid-market to enterprise companies (500+ employees).
Advantages
✅ Most sophisticated intent data on the market (multiple source combination)
✅ Very high-performing predictive analytics
✅ All-in-one platform (intent + orchestration + ads)
✅ Native integrations with all major CRMs and MAPs
✅ Bombora partnership (access to Company Surge scores)
Limitations
❌ Very high price (out of budget for SMBs/startups)
❌ Implementation complexity (3-6 months setup)
❌ Requires dedicated RevOps team
❌ Significant learning curve
Use Cases
6sense suits mid-market and enterprise companies ($500M+ revenue) with complex B2B sales cycles, mature ABM strategy, and resources to invest in a complete platform. Ideal for one-to-few and one-to-one ABM.
3. ZoomInfo – Massive Database with Integrated Intent Data
Type: Sales intelligence platform and contact data
ZoomInfo has established itself as the leader in B2B sales intelligence thanks to its massive database of 260M+ professional contacts and 100M+ companies. Beyond contact data, ZoomInfo now integrates intent signals, web visitor tracking, and engagement tools.
Key Features
- B2B database: 260M+ profiles, 135M+ verified numbers, complete org charts
- Intent data: Signals based on content consumption and technographic changes
- Website visitor tracking: Identifies companies visiting your site (Websights)
- Technographics: Tech stack of 15M+ companies
- Sales automation: Email sequences, automatic enrichment, territory planning
- Native CRM integrations: Salesforce, HubSpot, Microsoft Dynamics
Pricing
Not publicly disclosed. Separate plans for Sales, Marketing, and Talent. Estimated range: $15,000 – $50,000/year depending on modules and number of seats. Plans are credit-based which can create a scarcity mindset in teams.
Advantages
✅ Most comprehensive B2B database on the market
✅ Very fresh contact data (continuous updates)
✅ Global geographic coverage
✅ Intent data integrated with contact data
✅ All-in-one platform for sales ops
Limitations
❌ Intent data less sophisticated than 6sense or Bombora
❌ Variable quality by region (best in USA)
❌ Credit system can be limiting
❌ Complex interface, many underutilized features
Use Cases
ZoomInfo particularly suits American sales teams looking for an all-in-one solution combining prospecting, enrichment, and intent data. Better suited to teams of 10+ salespeople with high outbound prospecting volume.
4. Demandbase – Historical ABM Leader with Proprietary Intent
Type: Account-Based Experience (ABX) platform and intent data
Demandbase is one of the ABM pioneers and has evolved into a complete ABX platform. Its intent data comes from its proprietary B2B Advertising Network which observes advertising activity and search behavior on thousands of B2B sites.
Key Features
- Proprietary intent data: Collected via B2B advertising network (unique perspective on buyer journey)
- Account identification: De-anonymization of web visitors at company level
- Predictive analytics: AI models to identify “hot” accounts
- Advertising platform: Integrated DSP for ABM programmatic targeting
- Sales intelligence: Target account enrichment with firmographic data
- Orchestration: Multichannel campaign coordination (display, social, email)
Pricing
Not publicly disclosed. Positioning similar to 6sense: $50,000 – $120,000/year depending on modules. Minimum 12-month contract, mid-market to enterprise oriented.
Advantages
✅ Unique intent data (proprietary advertising network)
✅ Integrated DSP for immediate activation
✅ Recognized ABM expertise (12+ years of experience)
✅ High-performing account identification
✅ Measurable advertising ROI
Limitations
❌ Intent data limited to advertising network (less broad than Bombora Co-op)
❌ Advertising focus may not suit everyone
❌ Platform complexity
❌ Enterprise pricing
Use Cases
Demandbase excels for B2B companies already with an ABM strategy seeking to optimize their ad spend. Particularly suited to teams with significant display/programmatic budget ($50K+/year).
5. G2 Marketing Solutions – Review and Comparison-Based Intent Data
Type: Intent data based on behavior on G2 (B2B software review site)
G2 Marketing Solutions exploits a unique intent source: B2B buyer behavior on G2.com, the largest B2B software review site. When an account searches, compares, or reads reviews in your category, G2 captures these signals and alerts you.
Key Features
- Review-based intent: Identifies accounts reading your reviews or competitors’
- Buyer journey insights: Understands what stage accounts are at (awareness, consideration, decision)
- Competitive intelligence: Sees which accounts compare your solution to competitors
- Intent topics: Over 2,000 software categories covered
- CRM enrichment: Pushes signals directly into Salesforce, HubSpot
- ABM activation: Integrations with advertising platforms
Pricing
Not publicly disclosed. Estimate: $20,000 – $60,000/year depending on volume of tracked accounts. Often included in advanced G2 Profile packages.
Advantages
✅ Highly qualified intent data (buyers in active research phase)
✅ Unique in the market (B2B review monopoly)
✅ Valuable competitive signals
✅ Easily measurable ROI
✅ Particularly relevant for SaaS sector
Limitations
❌ Limited to software/SaaS sector
❌ Variable geographic coverage (US focus)
❌ Signal volume can be low (depends on G2 visibility)
❌ No other enrichment sources
Use Cases
G2 Marketing Solutions is ideal for B2B software vendors who already have an established presence on G2 and want to identify accounts actively comparing solutions in their category. The signal “account compares your product to competitor X” is extremely actionable for sales.
6. RollWorks – Accessible ABM with Advertising Focus
Type: ABM platform with emphasis on account-based advertising
RollWorks positions itself as the accessible ABM alternative for mid-market companies. A subsidiary of NextRoll (formerly AdRoll), RollWorks emphasizes account-based advertising while integrating intent data (Bombora partnership) and sales intelligence.
Key Features
- Account-based advertising: Native B2B DSP, AI bidding optimization, dynamic personalization
- Integrated intent data: Bombora partnership + proprietary keyword intent data + G2 reviews
- Account identification: Web visitor tracking at account level
- CRM sync: Automatic account enrichment in Salesforce, HubSpot
- Multi-channel: Display, social (LinkedIn, Facebook), retargeting
- ROI dashboards: Multi-touch attribution, pipeline influence
Pricing
Hybrid model: platform + advertising spend. Estimate: $3,000-$5,000/month minimum (platform + media). More accessible than 6sense/Demandbase but requires ad budget.
Advantages
✅ More accessible than 6sense/Demandbase (mid-market friendly)
✅ Fast setup (days, not months)
✅ Intent data quality (integrated Bombora)
✅ Recognized advertising expertise
✅ Responsive customer support
Limitations
❌ Less sophisticated than enterprise platforms
❌ Requires dedicated advertising budget
❌ “Resold” intent data (Bombora), not proprietary
❌ Limited sales features
Use Cases
RollWorks suits B2B companies of 50-500 employees who want to launch an ABM program without enterprise complexity. Ideal if you have an advertising budget ($20K+/quarter) and seek rapid activation of high-intent accounts.
7. Cognism – European Sales Intelligence with Bombora Intent Data
Type: Sales intelligence platform with Europe focus + intent data
Cognism is a European alternative to American giants, specializing in GDPR-compliant contact data and now enriched with Bombora intent data. Cognism’s unique positioning is its exceptional data quality in Europe, particularly UK, France, Germany.
Key Features
- Diamond Data®: Manually verified mobile phone numbers (98% accuracy)
- Intent data: Bombora partnership (12 intent topics included, 100+ if Bombora customer)
- Global coverage: 400M+ B2B contacts, strong EU and US coverage
- Chrome extension: Direct prospecting from LinkedIn
- GDPR compliant: Data collection and storage compliant with European regulations
- Native CRM sync: Salesforce, HubSpot, Outreach
Pricing
Not publicly disclosed. Mid-market positioning: estimated €15,000 – €40,000/year depending on volume and modules. Cognism tends to be 30-40% cheaper than ZoomInfo for equivalent features.
Advantages
✅ Best European data quality (UK, FR, DE)
✅ Unique Diamond Data® (verified mobiles)
✅ Native GDPR (critical for EU prospecting)
✅ Included Bombora intent data
✅ More accessible pricing than US players
✅ European support (time zones)
Limitations
❌ USA coverage less strong than ZoomInfo
❌ “Resold” intent data (Bombora), not proprietary
❌ Fewer orchestration features than 6sense
Use Cases
Cognism is the optimal choice for European sales teams targeting UK/France/Germany markets, or US companies seeking to penetrate Europe. The combination of verified contact data + Bombora intent enables hyper-targeted outbound.
8. TechTarget Priority Engine – Specialized IT Intent Data
Type: Intent data specialized in IT and technology purchases
TechTarget Priority Engine leverages TechTarget’s network of IT/tech websites (140+ specialized sites) to capture IT buyer intent. If you sell infrastructure, cybersecurity, cloud, or any IT product, Priority Engine offers the most specialized intent data on the market.
Key Features
- IT-focused intent: Network of 140+ specialized tech sites (SearchNetworking, SearchSecurity, etc.)
- Purchase intent data: Identifies accounts in active IT research phase
- Topic coverage: 2,000+ IT topics (cybersecurity, cloud, networking, data center, etc.)
- Buyer journey mapping: Understands where account is in IT purchasing cycle
- Competitive insights: Sees which technologies accounts are researching
- CRM integration: Push signals to Salesforce, Marketo, Eloqua
Pricing
Not publicly disclosed. Enterprise IT vendor positioning: estimated $30,000 – $80,000/year depending on tracked account volume.
Advantages
✅ Most specialized IT intent data on market
✅ Highly qualified audience (IT decision-makers)
✅ Very precise buying signals (long IT purchasing cycles)
✅ Proprietary network (TechTarget sites)
✅ Recognized IT expertise (20+ years)
Limitations
❌ IT/tech sector only
❌ Enterprise pricing
❌ No contact enrichment features
❌ Must be coupled with another solution for activation
Use Cases
Priority Engine is essential for IT infrastructure, cybersecurity, cloud services vendors targeting enterprise IT accounts. If your buyer persona is CIO, CISO, VP Infrastructure, it’s the most relevant intent source.
9. HG Insights – Technographic Intelligence and Intent Data
Type: Tech intelligence and market intelligence platform
HG Insights differentiates itself through its technographic approach: rather than tracking content research, HG analyzes technology installations, IT spend, and contract renewals to identify buying signals. This “follow the money” approach offers unique insights.
Key Features
- Technology install base: Tech stack of 6M+ companies (650K tracked technologies)
- IT spend intelligence: IT budget estimates by category
- Contract intelligence: Renewal dates, contract ends
- Market intelligence: Market size, vendor penetration, adoption trends
- Intent signals: Identifies accounts seeking alternatives (imminent contract end)
- Competitive intelligence: Who uses what, market shares
Pricing
Not publicly disclosed. Positioning similar to TechTarget: $25,000 – $70,000/year depending on scope.
Advantages
✅ Unique technographic intelligence
✅ “Hard” signals (contracts, spend) vs “soft” (content)
✅ Valuable market intelligence
✅ Exhaustive technology coverage
✅ Measurable ROI (precise targeting)
Limitations
❌ No “traditional” intent data (content consumption)
❌ Less frequent updates than Bombora
❌ Requires expertise to exploit
❌ Focus B2B tech vendors primarily
Use Cases
HG Insights excels for tech vendors seeking to identify accounts using competing or complementary technologies, particularly at contract end. Ideal for replacement and upsell strategies based on existing tech stack.
10. Clearbit – Data Enrichment with Basic Intent Signals
Type: B2B data enrichment platform with behavioral signals
Clearbit isn’t a pure intent data platform like Bombora, but it offers behavioral signals through its web visitor tracking (Clearbit Reveal) and real-time enrichment. Clearbit is particularly popular among HubSpot users thanks to its native integration.
Key Features
- Data enrichment: Real-time lead enrichment (85+ company and contact attributes)
- Clearbit Reveal: Identifies companies visiting your website
- Prospector: B2B database for prospecting (20M+ contacts)
- Forms shortening: Automatically pre-fills forms
- HubSpot native: Deep integration with HubSpot (flows, scoring, segmentation)
- Technographics: Company tech stack (limited data vs HG Insights)
Pricing
- Risk: Free (email fraud detection)
- Enrichment: From $99/month (2,500 enrichments)
- Reveal: From $99/month (500 accounts/month)
- Prospector: From $199/month (500 credits)
Transparent pricing, accessible to SMBs/startups. No mandatory annual contract.
Advantages
✅ Transparent and accessible pricing
✅ Native HubSpot integration (best on market)
✅ High-performing real-time enrichment
✅ Simple setup (hours, not weeks)
✅ Excellent documentation
✅ No annual contract
Limitations
❌ Basic intent data (website visitors only)
❌ Limited geographic coverage outside US/UK
❌ Smaller contact database (20M vs 260M ZoomInfo)
❌ No third-party intent signals like Bombora
Use Cases
Clearbit suits startups and SMBs using HubSpot who need automatic lead enrichment + basic website visitor identification. Economical alternative to ZoomInfo if you don’t need sophisticated intent data. Perfect coupled with Derrick to maximize enrichment at lower cost.
How to Choose Between These Bombora Alternatives?
By Budget
< $1,000/month: Derrick App + Clearbit
$1,000-$5,000/month: Cognism (EU) or G2 Marketing (SaaS)
$5,000-$15,000/month: RollWorks or TechTarget (IT)
$15,000+/month: 6sense, ZoomInfo, Demandbase
By Industry
B2B SaaS: G2 Marketing Solutions + Derrick App
IT/Infrastructure: TechTarget Priority Engine + HG Insights
B2B Services: Cognism (EU) or ZoomInfo (US)
Tech vendors: HG Insights + 6sense
By ABM Maturity
No ABM: Start with Derrick + Clearbit (basic enrichment)
ABM beginner: RollWorks or G2 Marketing
Mature ABM: 6sense or Demandbase
Enterprise ABM: 6sense + Bombora + ZoomInfo (complete stack)
By Company Size
Startup/SMB (< 50 employees): Derrick App, Clearbit, G2 Marketing
Mid-market (50-500): RollWorks, Cognism, TechTarget
Enterprise (500+): 6sense, ZoomInfo, Demandbase
Combining Intent Data and Enrichment: The Optimal Approach
The most effective strategy often involves combining an intent data source with a robust enrichment platform:
Recommended Workflow
- Identify high-intent accounts via Bombora, 6sense, or G2
- Enrich these accounts with Derrick App or ZoomInfo (emails, phones, tech stack)
- Score with AI (fit + intent + engagement)
- Activate via personalized prospecting sequences
Example Optimal Stack by Budget
$500/month budget:
- G2 Marketing Solutions (SaaS intent) OR manual review monitoring
- Derrick App Small (enrichment): $9
- Total: ~$500/month
$3,000/month budget:
- RollWorks (intent + advertising): $2,500
- Derrick App Large (enrichment): $47.50
- Total: ~$3,000/month
$10,000/month budget:
- 6sense or Bombora (premium intent): $7,000
- Cognism (contact data + enrichment): $3,000
- Total: ~$10,000/month
The combined approach avoids vendor lock-in while maximizing signal quality and actionable data.
FAQ: Bombora Alternatives
What’s the best free alternative to Bombora?
Bombora has no real free alternative for pure intent data. However, Derrick App offers a free plan (200 credits/month) for enriching accounts you’ve identified through other means. For free intent signals, manually monitor G2 reviews in your category or use Google Alerts on key industry topics.
Can I use multiple intent data sources simultaneously?
Yes, and it’s actually recommended. 6sense, Demandbase, and other sophisticated platforms already combine multiple sources. A common approach: Bombora for broad web intent + G2 Marketing for specific SaaS intent + Clearbit Reveal for your website visitors. Multi-source aggregation reduces false positives and enriches account scoring.
How much does Bombora actually cost compared to alternatives?
Bombora positions in the mid-to-high market: $30,000 – $80,000/year depending on tracked account volume. Comparatively:
- More expensive: 6sense ($40-100K), Demandbase ($50-120K)
- Similar: ZoomInfo ($15-50K), Cognism (€15-40K)
- Less expensive: RollWorks (~$36K/year), G2 Marketing ($20-60K)
- Accessible: Derrick App ($108-2,100/year), Clearbit ($1,200-10,000/year)
Which alternative is best for European markets?
Cognism is the leader for Europe thanks to its native GDPR compliance and exceptional UK/France/Germany coverage. Cognism also integrates Bombora intent data, offering the best of both worlds. Derrick App is also a relevant option for European teams seeking an accessible GDPR-compatible enrichment solution.
How to measure intent data ROI?
Measure:
- Pipeline influenced: Opportunities created from intent accounts vs cold outbound
- Conversion rate: Intent accounts → opportunities (benchmark: 15-25%)
- Sales cycle: Average reduction (benchmark: -20 to -40%)
- CAC: Customer acquisition cost with vs without intent
- ACV: Intent deals are often 15-30% higher
A typical positive ROI: 3:1 to 5:1 ($3-5 of pipeline for $1 invested in intent data).
Can Derrick App completely replace Bombora?
No, Derrick App and Bombora serve different but complementary objectives. Bombora identifies WHICH accounts show buying signals. Derrick enriches these accounts with actionable contact data (emails, phones, technologies). The optimal workflow: Bombora detects intent → Derrick enriches accounts → Your team activates prospecting with complete, verified data.
Conclusion: Which Bombora Alternative to Choose in 2026?
Your choice of intent data platform depends on four main factors:
- Your budget: From $0/month (Derrick free) to $100K/year (6sense enterprise)
- Your industry: SaaS (G2), IT (TechTarget), Services (Cognism), Tech vendors (HG Insights)
- Your ABM maturity: Beginner (RollWorks), Intermediate (Bombora/Cognism), Advanced (6sense)
- Your geography: Europe (Cognism), US (ZoomInfo), Global (6sense)
For most mid-market B2B companies, the optimal approach combines:
- A specialized intent source adapted to your sector (G2 for SaaS, TechTarget for IT)
- A robust enrichment tool like Derrick App to quickly activate signals
- Your CRM and engagement tool to orchestrate prospecting
This modular approach avoids vendor lock-in, optimizes costs, and allows you to adapt your stack as your maturity grows. Start simple, measure ROI, then invest in more sophisticated solutions when the business case is proven.
Test Derrick App for free with 200 monthly credits to enrich your first accounts identified through intent data, and discover how to maximize the value of your B2B buying signals.
Additional Resources:
Jonathan Maurin
