Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs FindThatLead vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs FindThatLead vs Derrick: Apollo is a b2b sales intelligence and outreach, FindThatLead is a all-in-one lead generation platform with email finder, verifier, sequencer + internal crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or FindThatLead) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or FindThatLead for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs FindThatLead vs Derrick at a glance
FindThatLead
- Starting price: Free 7-day trial · Starter $37/mo (annual)
- Free plan: 7-day free trial - 50 credits
- Founded: 2014
- HQ: Barcelona, Spain
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and FindThatLead
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with real-time email validation and native Sheets automation
Apollo and FindThatLead excel at finding and verifying email addresses, but they rely on external workflows or lack native Google Sheets automation, which can slow down real-time validation. Derrick delivers real-time email validation directly inside 100% native Google Sheets, eliminating exports and complex setups. This saves 5-10 hours per month by eliminating manual copy-paste and separate tools, and it enables immediate deliverability improvements as you prospect. Use cases like instant list cleaning and on-sheet scoring illustrate how Derrick streamlines your workflow without leaving Sheets.
02 3000+ integrations for flexible automation
Apollo and FindThatLead both rely on separate data sources and manual workflows, but neither offers 3000+ native integrations for flexible automation at the depth Derrick does. Derrick unleashes 3000+ integrations via Zapier/Make/n8n to connect Sheets, CRM, and outreach tools without complex coding. This translates to measurable efficiency gains, such as automation-heavy workflows that save 6–12 hours per week and reduce manual handoffs. For quick wins, Derrick enables end-to-end automation scenarios that Apollo or FindThatLead cannot deliver out-of-the-box.
03 Unmatched Data Enrichment Beyond Basic Prospects
Apollo and FindThatLead excel at basic prospect data and email verification, but they often fall short on deep enrichment like granular firmographics or multi-attribute profiling. Derrick differentiates by providing 50+ enrichment attributes per contact/company, native in Google Sheets, with AI-powered scoring and automatic summarization to transform raw data into actionable insights. This results in measurable gains like improved lead quality and faster qualification, reducing time to targeted outreach by up to 30% (estimates vary by use case). For example, Derrick’s AI profiles and segmentation enable precise prioritization beyond basic prospects, without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, FindThatLead, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What FindThatLead does better
- All-in-one bundle (5 products in one subscription)
- Strong customer service (top G2 mention)
- European vendor + GDPR compliance posture
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | FindThatLead | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 7-day trial · Starter $37/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 7-day free trial - 50 credits | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs FindThatLead vs Derrick: full feature comparison
| apollo | Derrick App | FindThatLead | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
All-in-One Lead Generation Platform
Apollo vs FindThatLead vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers a scalable pricing structure with a free tier and paid plans starting at a low entry price; detailed tiers and limits are outlined on the pricing page-see the full pricing breakdown for all options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
All-in-One Lead Generation Platform FindThatLead
Free 7-day trial · Starter $37/mo (annual)
Best for: Solo entrepreneurs + small teams wanting a Spanish-built bundle
FindThatLead offers entry-level plans with a free tier and paid options starting at affordable monthly credits; see the full pricing breakdown for complete plan details and volumes. View complete pricing details on the official page.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick FindThatLead if…
- You specifically need solo entrepreneurs + small teams wanting a spanish-built bundle
- All-in-one bundle (5 products in one subscription)
- Strong customer service (top G2 mention)
- You're already invested in the FindThatLead ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs FindThatLead
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and apollo for outreach?
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Derrick and Apollo approach outreach differently. Apollo is a comprehensive sales intelligence platform with a massive contact database of 250+ million profiles and built-in CRM workflows, making it ideal for high-volume prospecting at scale. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while offering real-time email validation, 50+ enrichment attributes, and integrated AI scoring with Claude and ChatGPT. For teams already using Google Sheets and seeking streamlined enrichment without platform switching, Derrick provides faster setup and lower overhead costs, while Apollo excels when you need extensive database access and multi-channel campaign management in a dedicated platform.
Is Derrick a better alternative to FindThatLead for email accuracy?
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Derrick delivers superior email accuracy through real-time validation and 50+ enrichment attributes per contact, matching FindThatLead's strengths while offering significantly more depth. Unlike FindThatLead's limited firmographic data, Derrick provides comprehensive company intelligence directly within Google Sheets, eliminating manual verification workflows. Derrick's integrated AI scoring and built-in email validation ensure higher deliverability than FindThatLead alone, while maintaining lower costs through rollover credits and no card requirement for free tier access. For teams prioritizing accuracy combined with enrichment depth, Derrick provides a more complete prospecting foundation without the platform switching FindThatLead requires.
Derrick vs apollo vs FindThatLead: which is the best overall comparison?
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Derrick stands out as a Google Sheets-native platform requiring zero CSV exports, while Apollo excels at database scale with 250 million contacts and FindThatLead focuses purely on email verification. Derrick offers integrated AI scoring with Claude and ChatGPT, rollover credits, and no credit card for free tier access, making it ideal for teams seeking seamless enrichment without external tools. Apollo suits high-volume prospecting with strong CRM integration, while FindThatLead works best as a complementary email validation layer. The best choice depends on your workflow: choose Derrick for native spreadsheet efficiency and AI automation, Apollo for database breadth, or FindThatLead for lightweight email discovery alone.
How does apollo compare to FindThatLead on pricing and features?
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Apollo vs FindThatLead: pricing and features differ in scope. Apollo is a broad B2B sales intelligence platform offering a large contact database, email finding, verification, multi-channel outreach, CRM integrations, and automation. It targets scale and speed with robust workflows, but data enrichment can be less granular for niche industries. FindThatLead focuses on email discovery and real-time verification with strong accuracy and ease of use, but lacks advanced sales automation and multi-channel outreach. Derrick complements both by providing 100% native Google Sheets enrichment, AI scoring/segmentation, extensive attributes, and flexible credits with no credit card for the free tier. This makes Derrick a strong add-on when you need deeper enrichment and workflow efficiency alongside Apollo or FindThatLead.
Can apollo replace FindThatLead for data enrichment, or is Derrick needed?
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Apollo can handle basic data enrichment but focuses primarily on database access and outreach automation rather than deep enrichment. FindThatLead excels at email verification but lacks comprehensive company intelligence and firmographic depth. Derrick complements both by operating natively within Google Sheets, offering 50+ enrichment attributes per contact, real-time email validation, and integrated AI scoring without requiring external platforms or CSV exports. For teams needing granular data enrichment alongside prospecting, Derrick fills gaps that Apollo and FindThatLead leave open, while maintaining workflow efficiency directly in your spreadsheet.
What are Derrick’s standout features versus apollo and FindThatLead?
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Derrick stands out against Apollo and FindThatLead with its fully native Google Sheets workflow, eliminating CSV exports and complex setups while saving teams 5–10 hours per month. It adds 50+ enrichment attributes per contact, real-time email validation for deliverability, and integrated AI (Claude and ChatGPT) for automatic scoring, segmentation, and summaries. Unlike Apollo or FindThatLead, Derrick offers 3000+ integrations via Zapier/Make/n8n, rolling credits, and a free tier without a credit card. This combination makes Derrick a more seamless, scalable enrichment and prospecting hub for teams already using Sheets.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneFindThatLead vs Derrick - solo duel
Drop the third-party context and see how FindThatLead compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
