Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs HeyReach vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs HeyReach vs Derrick: Apollo is a b2b sales intelligence and outreach, HeyReach is a multi-account linkedin automation built for agencies. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or HeyReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or HeyReach for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs HeyReach vs Derrick at a glance
HeyReach
- Starting price: $44/seat/mo (annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2023
- HQ: Skopje, North Macedonia
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and HeyReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Verified emails without data gaps and manual checks
Apollo and HeyReach reliably provide verified emails, but both struggle with data gaps and inconsistent manual verification across records. Derrick delivers 100% native Google Sheets enrichment with real-time email validation, ensuring every contact has a verified address without requiring manual checks. This translates to measurable efficiency gains and improved deliverability, saving users 5-10 hours per month. For quick wins, Derrick’s real-time validation eliminates the typical back-and-forth of porch checks, keeping outreach workflows seamless.
02 3600+ integrations for limitless automation and scale
Apollo and HeyReach both optimize limited workflows-Apollo shines in data scale but often edges toward enrichment gaps, while HeyReach centers on LinkedIn-driven outreach with incomplete company intelligence. Derrick flips the script by offering 3600+ native Google Sheets integrations, enabling true end-to-end automation and scale beyond LinkedIn-centric flows. With extensive multi-channel capability and monthly retrievable credits, Derrick saves teams time and accelerates campaigns, delivering measurable gains in efficiency and output. A practical use case: you connect any CRM, automate lead enrichment across 50+ attributes, and trigger actions in real time, all within Derrick.
03 Unified data enrichment with deep company intelligence insights
Apollo and HeyReach deliver strong contact discovery, but their depth of company intelligence and enrichment can be limited, often requiring supplementary tools for richer firmographic context. Derrick solves this by offering unified data enrichment with deep company insights directly inside 100% native Google Sheets, combining 50+ enrichment attributes with AI-powered scoring, segmentation, and summaries. Users typically gain measurable efficiency, saving 5-10 hours per month while improving data completeness and deliverability across enriched profiles. For rapid, actionable company intelligence in a single workflow, Derrick consolidates insights that Apollo and HeyReach struggle to deliver at scale.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, HeyReach, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What HeyReach does better
- Best multi-account architecture in the category
- Strong account-safety record
- Whitelabel + agency tooling baked in
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | HeyReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $44/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€528/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs HeyReach vs Derrick: full feature comparison
| apollo | Derrick App | HeyReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 79$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Agency-Focused)
Apollo vs HeyReach vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with an entry-level plan and paid tiers that unlock broader access to its contact database and outreach tools; a complete pricing page is available for full details. See full pricing breakdown for all plans and usage options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Agency-Focused) HeyReach
$44/seat/mo (annual)
Best for: Agencies managing 5+ LinkedIn accounts
HeyReach offers competitive entry pricing with a free tier and paid plans starting at affordable monthly rates; see full pricing breakdown for all details and tiers.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick HeyReach if…
- You specifically need agencies managing 5+ linkedin accounts
- Best multi-account architecture in the category
- Strong account-safety record
- You're already invested in the HeyReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs HeyReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs apollo pricing difference for teams?
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Derrick's pricing structure differs significantly from Apollo's enterprise-focused model. Apollo typically requires commitment to higher-tier plans with steeper per-seat costs for team scaling, while Derrick offers flexible credit-based pricing starting at just nine dollars monthly with rollover credits that never expire. This makes Derrick substantially more cost-effective for growing teams, especially those already using Google Sheets. Apollo charges per user across multiple seats, whereas Derrick's credit system scales with actual usage, eliminating waste and reducing overall team prospecting costs considerably.
Is Derrick a better alternative to apollo for outreach?
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Whether Derrick is a better alternative to Apollo depends on your specific workflow. Apollo excels at scale with its massive contact database and multi-channel outreach capabilities, making it ideal for high-volume prospecting. However, Derrick offers distinct advantages if you work primarily in Google Sheets and prioritize efficiency. Derrick is 100% native to Sheets with no CSV exports, includes built-in AI scoring with Claude and ChatGPT, provides real-time email validation, and costs significantly less with rollover credits. If you need Apollo's extensive database combined with Derrick's automation efficiency and spreadsheet-native approach, many teams use both complementarily. Choose Derrick if you want simplicity and cost-effectiveness within your existing workflow, or Apollo if you require enterprise-scale contact data and sophisticated CRM integration.
How do Derrick, apollo, and HeyReach compare in features?
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Derrick operates as a 100% native Google Sheets platform requiring no CSV exports or complex setup, while Apollo emphasizes extensive contact database access and CRM integration, and HeyReach focuses on LinkedIn automation. Derrick uniquely integrates both Claude and ChatGPT for AI-powered scoring and segmentation directly within sheets, offers rollover credits monthly with no upfront card required, and delivers 50+ enrichment attributes per contact. Apollo excels at scale and data accuracy across millions of profiles, whereas HeyReach streamlines LinkedIn-native outreach but requires manual research legwork. For teams prioritizing workflow efficiency and avoiding external platforms, Derrick's sheet-native approach saves five to ten hours monthly compared to traditional prospecting tools.
Which is the better pricing option among Derrick and HeyReach?
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For pricing, Derrick often represents a stronger value proposition than HeyReach for teams needing broader data enrichment, multi-channel outreach, and heavy automation without leaving Google Sheets. Derrick’s credit-based model with rollover credits, 100% native Google Sheets integration, and AI-powered scoring and segmentation provide more scalable coverage across 50+ enrichment attributes and real-time email validation at a competitive price. HeyReach excels in LinkedIn-centric automation and quick workflow setup but may require additional tools for deeper data enrichment. If you prioritize cost-efficiency, data depth, and multi-channel workflows, Derrick typically offers the more complete pricing-value balance.
Does apollo vs HeyReach review favor one for data enrichment?
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Reviews comparing Apollo and HeyReach generally favor Apollo for data enrichment due to its larger contact database and stronger verification accuracy across industries. However, both platforms have notable limitations when it comes to enrichment depth. Apollo excels at scale and speed but requires manual verification for niche industries, while HeyReach relies heavily on public sources and lacks deeper firmographic insights. For teams seeking comprehensive data enrichment with real-time validation and rich attribute density, Derrick App offers a more flexible alternative by providing fifty plus enrichment attributes per contact directly within Google Sheets, eliminating the need for external platforms while delivering superior data freshness and AI-powered intelligence for segmentation and scoring.
Can Derrick replace both apollo and HeyReach in use cases?
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Derrick cannot fully replace Apollo and HeyReach across all use cases, but it complements and often surpasses them in core B2B prospecting. Apollo excels in broad contact databases and automation workflows, while HeyReach specializes in LinkedIn-to-email outreach and rapid sequencing. Derrick adds unique strengths: native Google Sheets ecosystem, real-time email validation, extensive enrichment (50+ attributes), AI-driven scoring and segmentation, and broad automation via 3000+ integrations. For teams needing multi-channel, data-rich enrichment and seamless workflow in Sheets, Derrick often replaces or reduces reliance on both, though some organizations may still pair tools for niche data or LinkedIn-heavy playbooks.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneHeyReach vs Derrick - solo duel
Drop the third-party context and see how HeyReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
