Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Woodpecker vs Derrick: Apollo is a b2b sales intelligence and outreach, Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Woodpecker for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and enrichment without manual overhead
Real-time validation and enrichment without manual overhead stems from Derrick turning Google Sheets into a 100% native enrichment hub, unlike Apollo or Woodpecker which excel at outreach but lag on continuous validation and data enrichment within a single workflow. Derrick validates emails and enriches profiles in real time directly inside Sheets, eliminating manual verification steps and data gaps that Apollo’s broader prospecting scope often leaves unfinished, or Woodpecker’s focus on email delivery without deep data layers. Users typically save 5-10 hours per month due to automated validation and up-to-date attributes across 50+ fields per contact, with credits that are easily trackable and reportable. A quick use case: drop a lead list into Derrick and receive verified contacts and enriched company intel without leaving your spreadsheet.
02 Advanced data enrichment depth beyond basic records
Derrick goes beyond basic records by delivering deeper, multi-attribute enrichment that Apollo and Woodpecker often miss, especially when nuance matters in niche segments. Unlike Apollo’s broad database or Woodpecker’s focus on email delivery, Derrick adds 50+ enrichment attributes per contact and company, plus AI-powered scoring and segmentation to reveal richer profiles. This translates to tangible value: up to 20% faster qualification and a 15–25% lift in outreach response when enriched records better reflect buyer intent. For quick wins, Derrick’s Google Sheets native workflow ensures seamless, real-time enrichment without exporting data or complex setups.
03 Unified data quality assurance across complex sources, instantly
Derrick uniquely delivers unified data quality assurance across complex sources, instantly, a capability noticeably absent in Apollo and Woodpecker, which struggle with consistent enrichment across fragmented data. Unlike Apollo’s broad but inconsistent enrichment or Woodpecker’s limited data validation, Derrick consolidates 50+ attributes and real-time validation within Google Sheets, eliminating multi-tool handoffs. Teams achieve measurable efficiency gains, saving up to 8–12 hours per month on data cleaning and reducing data quality issues by up to 40%. A practical use case is automatic deduplication and standardized formatting for multi-source lead records, ready for immediate outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Woodpecker, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Woodpecker vs Derrick: full feature comparison
| apollo | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Apollo vs Woodpecker vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier featuring access to core features and credits, with paid plans beginning at a competitive level for growing teams; see full pricing breakdown for complete details and plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker pricing starts with a free tier and affordable paid plans that scale with credits, making it accessible for small teams and growing outreach efforts. For complete details and plan comparisons, see the full pricing breakdown.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs apollo: which offers better data enrichment overall?
+
Both platforms approach data enrichment differently. Apollo excels at scale with its 250 million contact database and real-time verification, making it ideal for high-volume prospecting. However, Apollo's enrichment can feel limited for niche industries and often requires manual verification. Derrick offers deeper enrichment with 50+ attributes per contact, integrated AI scoring using Claude and ChatGPT, and real-time email validation-all directly within Google Sheets with no CSV exports needed. For teams prioritizing enrichment quality and operational efficiency, Derrick's native Sheets integration saves 5-10 hours monthly while delivering more granular intelligence at lower cost, particularly when combined with Apollo's database strength for a complementary workflow.
Is Derrick a strong alternative to apollo for teams?
+
Yes, Derrick is a strong alternative to Apollo for teams, particularly those prioritizing efficiency and cost-effectiveness. While Apollo excels at large contact databases and multi-channel outreach, Derrick differentiates through its 100% native Google Sheets integration, eliminating manual CSV exports and saving 5-10 hours monthly. Derrick offers 50+ enrichment attributes per contact, real-time email validation for better deliverability, and integrated AI with Claude and ChatGPT for automated scoring and segmentation. For teams already working in Google Sheets, Derrick's rollover credits, no credit card requirement for free tier, and significantly lower pricing make it more accessible than Apollo, especially when combined with complementary tools for comprehensive prospecting workflows.
Which has a clearer pricing model, Derrick or apollo?
+
Derrick offers transparent, straightforward pricing with monthly rollover credits and no credit card required for the free tier, making it easier to predict costs and avoid waste. Apollo's pricing structure is less clearly documented and often requires enterprise consultation for custom plans. Derrick's tiered model starting at zero dollars with 100 free credits provides immediate clarity on investment, while Apollo typically demands commitment to higher-tier plans. For teams seeking simplicity and cost predictability, Derrick's transparent credit system outperforms Apollo's less accessible pricing framework, particularly for SMBs evaluating prospecting tools without significant upfront investment.
What’s the difference between Derrick and woodpecker for outreach?
+
Derrick differs from Woodpecker mainly in scope and data intelligence. Woodpecker is a dedicated cold email outreach tool focused on sequence automation, deliverability, and basic analytics, with limited data enrichment and no built-in multi-channel intelligence. Derrick, by contrast, is a 100% native Google Sheets data enrichment platform that transforms Sheets into a full prospecting hub, offering 50+ enrichment attributes per contact, real-time email validation, integrated AI (Claude and ChatGPT) for scoring and segmentation, and broad automation through Zapier/Make/n8n. This means Derrick supports richer lead profiles and smarter prioritization, while Woodpecker excels at scalable email sending. If you need depth of data and automated insights alongside outreach, Derrick complements Woodpecker rather than competing on the same feature set.
Derrick vs apollo vs woodpecker: which is best for automation?
+
For automation specifically, Derrick stands out with its 100% native Google Sheets integration, eliminating manual CSV exports and saving teams 5-10 hours monthly. Apollo excels at scale with its massive contact database and multi-channel outreach, but requires external tools and more complex workflows. Woodpecker focuses narrowly on email sequencing without enrichment depth. Derrick's built-in AI automation with Claude and ChatGPT, combined with real-time email validation and rollover credits, makes it ideal for teams prioritizing efficiency and data quality within their existing spreadsheet workflows, whereas Apollo and Woodpecker work best for specific outreach functions rather than end-to-end automation.
Can Derrick replace both apollo and woodpecker for SMBs?
+
Derrick can’t fully replace Apollo and Woodpecker for SMBs in every scenario, but it can cover core needs and reduce reliance on multiple tools. Derrick delivers native Google Sheets data enrichment, real-time email validation, AI-driven scoring and segmentation, and broad automation via 3,000+ integrations. Apollo excels at a massive, up-to-date contact database and outreach workflows, while Woodpecker specializes in scalable cold email campaigns. For SMBs focused on high-quality enrichment, accurate deliverability, and seamless sheet-based prospecting, Derrick offers substantial value; for teams needing extensive contact databases or pure email outreach optimization, using Apollo or Woodpecker alongside Derrick may provide the most comprehensive solution.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
