BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs Bombora vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or Bombora for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
BetterContact vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time enrichment in Google Sheets without added complexity
Derrick delivers real-time enrichment directly inside Google Sheets, a capability BetterContact and Bombora lack when it comes to in-situ prospect data updates without leaving the sheet. Unlike BetterContact’s strength in email discovery or Bombora’s focus on intent signals, Derrick provides 100% native Google Sheets enrichment with 50+ attributes per contact and real-time validation, all without extra complexity. This means teams save 5-10 hours per month and avoid CSV exports or complex integrations while keeping data current. For quick, in-context prospect profiling, Derrick acts as your single, sheet-native enrichment layer.
02 Automated 3000+ integrations for scalable outreach automation
Derrick addresses the integration gap exposed by BetterContact and Bombora, which either rely on narrower email discovery or intend data without a full outreach automation backbone. Unlike BetterContact, which focuses on email finding rather than holistic workflow, Derrick provides 3000+ native integrations through Zapier/Make/n8n to automate outreach at scale. This translates to measurable time savings and consistency: users report up to 10 hours saved per month and faster campaign ramp-ups across multiple channels. A practical use case: trigger personalized sequences in real-time as firmographic or intent signals are captured, without leaving Google Sheets.
03 Unified multi-source company insights for stronger targeting
BetterContact and Bombora each leave gaps: BetterContact focuses on email discovery with limited enrichment, while Bombora centers on intent signals rather than comprehensive, actionable company insights. Derrick unifies multi-source company data directly in Google Sheets, delivering built-in firmographic, technographic, and intent context without exporting or stitching multiple tools. This results in stronger targeting and faster activation, saving teams hours monthly and increasing hit rates on outreach. With 50+ enrichment attributes per contact and real-time validation, Derrick enables precise account prioritization at scale.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, Bombora, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs Bombora vs Derrick: full feature comparison
| BetterContact | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
BetterContact vs Bombora vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers entry-level pricing with a free tier and tiered paid plans, designed for scalable email discovery and verification-details available on the Pricing page. See full pricing breakdown for complete specifics and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora pricing starts with a free tier and paid plans that scale by usage, with a transparent page detailing all tiers and credits. For full details, view the complete pricing breakdown on Bombora’s pricing page.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs BetterContact main difference for outreach?
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Derrick and BetterContact serve different outreach needs. BetterContact specializes purely in email finding and verification with high accuracy rates, making it ideal if you only need validated contact emails. Derrick, however, operates natively within Google Sheets and enriches data with 50+ contact and company attributes including real-time email validation, integrated AI scoring with Claude and ChatGPT, and no need for external platforms or CSV exports. For teams wanting comprehensive prospect intelligence directly in their spreadsheet workflow without switching tools, Derrick eliminates manual data movement and enriches outreach lists faster, while BetterContact works best as a standalone email verification layer.
Is Derrick a good alternative to BetterContact for SMBs?
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Yes, Derrick is an excellent alternative to BetterContact for SMBs, especially if you're already using Google Sheets. While BetterContact excels at email verification, Derrick offers broader data enrichment with 50+ attributes per contact and company, plus integrated AI for scoring and segmentation. Derrick's native Sheets integration eliminates CSV exports and complex setup, saving 5-10 hours monthly. With rollover credits and no credit card required for the free tier, Derrick provides more flexibility and cost efficiency than BetterContact's specialized email-only approach, making it ideal for SMBs seeking comprehensive prospecting without technical overhead.
Derrick vs BetterContact vs Bombora: which wins on pricing?
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Derrick wins on pricing flexibility with rollover credits and no credit card required for the free tier, starting at just $9 monthly for 4000 credits. BetterContact charges per search with higher cumulative costs for email verification at scale, while Bombora's pricing scales dramatically with data volume, creating unpredictability for growing teams. Derrick's transparent, credit-based model with no hidden fees and affordable entry point makes it the most cost-effective choice for budget-conscious B2B teams seeking comprehensive data enrichment without enterprise-level pricing.
How does Bombora compare to BetterContact for intent data?
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Bombora and BetterContact focus on different parts of the B2B prospecting stack. Bombora provides intent data and account-level signals to prioritize buyers actively researching solutions, with strong integrations and robust ABM dashboards. BetterContact shines in accurate, real-time email discovery and verification, offering easy CRM integrations but limited multi-field enrichment and no native intent signals. Derrick sits between these needs by delivering 100% native Google Sheets enrichment, real-time email validation, and extensive contact and company attributes, plus AI-driven scoring and seamless automation across 3,000+ integrations. For teams evaluating intent-driven prioritization (Bombora) versus reliable email discovery (BetterContact), Derrick offers a holistic, cost-efficient enrichment and outreach platform within Sheets, reducing setup complexity and preserving credits, while complementing Bombora’s signals with actionable contact data and immediate outreach capability.
Which is better for pricing: Derrick or Bombora?
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Derrick offers more transparent and flexible pricing compared to Bombora. Derrick's plans start at just $9 monthly with rollover credits and no credit card required for the free tier, making it accessible for growing teams. Bombora typically requires higher minimum commitments and scales significantly with data volume, creating cost unpredictability. Derrick's native Google Sheets integration also eliminates expensive third-party tool dependencies, reducing your overall stack costs while delivering comparable B2B enrichment capabilities at a fraction of Bombora's price point.
Can Derrick replace both BetterContact and Bombora for outreach?
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Derrick cannot fully replace BetterContact and Bombora for outreach in a single, all-in-one swap. BetterContact specializes in accurate, real-time email discovery and verification, while Derrick excels as a 100% native Google Sheets enrichment and outreach center with extensive contact data enrichment, real-time email validation, and AI-driven scoring. Bombora focuses on B2B intent data and account-level insights to prioritize prospects. Derrick complements both by providing rich enrichment, reliable validation, and seamless outreach workflows within Sheets, but it doesn’t replace Bombora’s robust intent signals or BetterContact’s dedicated email discovery depth. For a holistic outreach program, most teams pair Derrick with Bombora for intent and BetterContact for contact discovery, then centralize engagement in Derrick’s sheet-centered workflow.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
