BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs Demandbase vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or Demandbase for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
BetterContact vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Integrated enrichment and verification without complex setup
Derrick provides integrated enrichment and verification directly within 100% native Google Sheets, eliminating setup friction that BetterContact and Demandbase can’t match with their more fragmented or enterprise-focused ecosystems. BetterContact excels at email discovery and real-time validation but lacks comprehensive, in-platform enrichment and seamless sheet-based workflows, while Demandbase offers deep account intelligence but requires complex ABM configurations that slow adoption. Derrick delivers 50+ enrichment attributes per contact/company and real-time email verification without CSV exports or external setup, saving 5-10 hours per month and avoiding extra tooling. This means teams can enrich, verify, and act on data in one familiar spreadsheet environment, instantly improving deliverability and outreach precision.
02 Unmatched Data Depth for Multi-Source Prospecting Automation
BetterContact and Demandbase excel at specific data layers, but neither delivers the breadth of multi-source prospecting automation that Derrick enables with 50+ enrichment attributes per contact and real-time validation across accounts and individuals. Derrick fills the gap by unifying comprehensive company and contact intelligence directly inside 100% native Google Sheets, avoiding external handoffs or siloed data sources. Users gain measurable speed and accuracy, saving 5-10 hours per month while improving target coverage across multiple sources, with credits tracking and flexible scoring. For quick wins, Derrick’s AI-powered profiling and seamless Zapier/Make integrations accelerate multi-source workflows without leaving Sheets.
03 Unified workflow with real-time data quality checks and actionables insights
Derrick delivers a unified workflow that rivals BetterContact and Demandbase by integrating real-time data quality checks with actionable insights directly in Google Sheets, eliminating the need for separate validation steps. BetterContact excels at email discovery but falls short on comprehensive, real-time data quality governance across accounts, a gap Derrick fills with continuous verification and scoring. By surfacing actionable insights as you work, Derrick reduces due-diligence time and errors, saving up to 6-8 hours per week for mid-market teams. For quick wins, user-friendly AI-driven segmentation and instant data health signals keep your outreach trustworthy and compliant.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, Demandbase, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs Demandbase vs Derrick: full feature comparison
| BetterContact | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | custom |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
BetterContact vs Demandbase vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email discovery with competitive entry pricing and credits-based plans; a dedicated pricing page provides the full breakdown and options for teams-see the complete pricing details for all tiers and usage.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-focused ABM pricing with base platform access typically in the mid-to-high five figures annually, plus add-ons and services; details vary by scope and deployment. See the full pricing breakdown on the official page for complete pricing details.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs BetterContact: which has clearer pricing and features?
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Derrick offers transparent, straightforward pricing with clear credit tiers starting at free, while BetterContact's pricing remains less visible upfront. BetterContact excels at email verification but lacks broader enrichment features, whereas Derrick provides 50+ contact and company attributes natively within Google Sheets with no complex setup required. Derrick's rollover credits and no-credit-card-required free tier add clarity to total cost of ownership. If you need comprehensive data enrichment with integrated AI scoring and seamless Google Sheets workflow, Derrick delivers clearer value and simpler implementation than BetterContact's specialized email-only approach.
How does Derrick compare to BetterContact on accuracy and speed?
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Derrick delivers real-time email validation and accuracy comparable to BetterContact's 98% rate, with the added advantage of native Google Sheets integration that eliminates manual data exports and workflow friction. While BetterContact specializes purely in email verification, Derrick enriches contacts with 50+ attributes including technographic data, company intelligence, and AI-powered scoring using Claude and ChatGPT. For speed, Derrick's embedded Google Sheets functionality processes data instantly without platform switching, whereas BetterContact requires separate interface navigation. Derrick's rollover credits and no-card-required free tier also provide greater flexibility for teams testing before commitment.
Derrick vs BetterContact vs Demandbase: which is best for ABM?
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The best ABM solution depends on your priorities. Demandbase excels at account-level intelligence and intent signals for enterprise teams, making it ideal if you need sophisticated account prioritization. BetterContact specializes in email verification but lacks broader enrichment. Derrick complements both by operating natively in Google Sheets without complex setup, offering 50+ enrichment attributes, real-time email validation, and integrated AI scoring for faster ABM workflows. For teams wanting lightweight, flexible ABM execution without enterprise costs, Derrick integrates seamlessly into existing spreadsheet-based prospecting, while Demandbase suits organizations with dedicated ops resources and larger budgets.
Is BetterContact a strong alternative to Derrick for email verification?
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BetterContact is a strong alternative to Derrick for email verification, but it serves a different primary purpose. BetterContact specializes in finding and validating professional email addresses at scale and offers high accuracy and straightforward integration with common sales tools. Derrick, on the other hand, is a full B2B data enrichment platform tightly integrated with Google Sheets, offering real-time email validation, AI-driven scoring and segmentation, and extensive 3000+ integrations, all within a native Sheets environment. If your focus is rapid, bulk email verification with a cost-efficient, standalone email tool, BetterContact can be compelling. If you need comprehensive data enrichment, multi-attribute profiling, and an integrated sales workflow within Sheets, Derrick provides broader capabilities that go beyond email verification alone.
What’s the Derrick pricing compared to Demandbase and BetterContact?
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Derrick's pricing starts at just $9 monthly for 4,000 credits with no credit card required for the free tier, making it significantly more accessible than both competitors. Demandbase's custom enterprise pricing typically ranges from $45-60K annually plus professional services, often exceeding $100-250K total cost of ownership. BetterContact offers competitive email-focused pricing but lacks Derrick's comprehensive enrichment depth and AI capabilities. Derrick's rollover credits and native Google Sheets integration eliminate expensive external tools and CSV workflows, delivering better value for teams seeking flexible, cost-effective B2B data enrichment without enterprise complexity.
Can Derrick replace both BetterContact and Demandbase for smaller teams?
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Derrick can complement and often replace separate tools for smaller teams, but whether it fully replaces both BetterContact and Demandbase depends on your needs. For email discovery and verification at scale, Derrick’s real-time validation, 50+ enrichment attributes, and native Google Sheets workflow offer strong value that can reduce reliance on a dedicated email finder like BetterContact. For ABM-level account insights and intent signals, Derrick provides robust data enrichment and scoring within Sheets, yet Demandbase’s deep account-level intelligence and complex ABM orchestration might still be required for highly mature programs. Overall, Derrick can cover many grounds for small teams, with potential trade-offs on advanced ABM capabilities.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
