BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
BetterContact excels at email discovery and real-time verification, but it remains a standalone tool without the richer, multidimensional data a full enrichment platform requires. Derrick integrates 100% natively in Google Sheets, delivering 50+ attributes per contact and company while enabling seamless data enrichment without exporting to a separate tool. This consolidation saves 5-10 hours per month and eliminates multi-tool setup, giving you richer data in one place. Woodpecker focuses on outbound sequences, not data enrichment, so Derrick provides the missing depth and native integration to power your campaigns directly from Sheets.
BetterContact and Woodpecker emphasize email discovery and outreach, but neither provides integrated, multi-faceted company intelligence beyond basic contact data. Derrick differs by delivering 50+ enrichment attributes, built-in company insights, and AI-powered segmentation within 100% native Google Sheets. This means you gain comprehensive firmographic and technographic context without leaving your workflow, reducing data gaps and speeding targeting by up to 20-30% for account-based campaigns. With Derrick, you leverage website tech lookups, SimilarWeb insights, and AI summaries right where you work, eliminating the need for separate enrichment steps.
Derrick delivers real-time data quality checks directly inside Google Sheets, unlike BetterContact or Woodpecker which rely on separate verification steps or external tools. While BetterContact excels at email discovery, it cannot validate data quality in real time within your workflow, and Woodpecker focuses on outreach rather than live data cleansing. Derrick automates instant validity checks and enrichment as you type, reducing bounce risk and boosting deliverability by ensuring every contact remains current. Expect measurable gains: up to 20-30% faster candidate validation cycles and more reliable outreach without switching apps.
We're upfront - every tool has strengths. Here's where BetterContact, Woodpecker, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| BetterContact | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Waterfall Email + Phone Enrichment Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email verification with scalable credit-based plans, starting at a low entry point and expanding to larger tiers for teams-pricing details and limits vary by plan. See the full pricing breakdown for complete details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform €35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker pricing starts with a competitive entry tier and scalable paid plans, with a detailed pricing breakdown available on the pricing page. See full pricing breakdown for all plan levels and credits.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →