Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs VoilaNorbert vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs VoilaNorbert vs Derrick: Clay is a multi-source data enrichment with ai workflows, VoilaNorbert is a long-running email finder and verifier with built-in sequencer. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or VoilaNorbert) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or VoilaNorbert for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs VoilaNorbert vs Derrick at a glance
VoilaNorbert
- Starting price: Free 50 credits · Valet $39/mo (annual)
- Free plan: Yes - 50 free credits on signup
- Founded: 2014
- HQ: Austin, TX
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and VoilaNorbert
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation plus 50+ enrichments without setup friction
Clay and VoilaNorbert struggle with real-time validation and multi-attribute enrichment without heavy setup, often delivering limited scopes or requiring multiple tools. Derrick delivers real-time email validation plus 50+ enrichments directly inside a native Google Sheets workflow, eliminating complex integrations and setup friction. With Derrick, teams gain immediate data confidence and a richer prospect profile in one place, reducing campaign delays and improving deliverability. Use cases like instant validation and multi-attribute enrichment at point-of-entry become standard, not optional.
02 No setup, no credit card required for full trialAccess in minutes
Clay and VoilaNorbert often require some setup or payment to access broad trial features, delaying immediate prospecting. Derrick removes friction by offering full trialAccess in minutes with no setup and no credit card required. You can start enriching contacts right away, unlike VoilaNorbert’s single-data-point focus or Clay’s multi-source configuration needs, which slow rapid testing. Derrick’s free tier and instant access save hours of onboarding and potential € costs, accelerating time-to-value for teams seeking fast validation.
03 Unified data quality checks with automated validation routines
Clay and VoilaNorbert struggle with unified data quality and real-time validation across multiple sources, often delivering inconsistent or single-point insights. Derrick addresses this by offering unified data quality checks with automated validation routines that continuously verify 50+ attributes per contact and company within Google Sheets. This approach reduces invalid records and improves deliverability while saving hours monthly, thanks to real-time validation and against-source validation logic. For practical use, Derrick ensures consistent hygiene across your lists, enabling faster, more confident outreach without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, VoilaNorbert, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What VoilaNorbert does better
- Cleanest email-finder UI in the category
- No charge for unfound emails
- Built-in email sequences + warmup
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | VoilaNorbert | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 50 credits · Valet $39/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - 50 free credits on signup | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs VoilaNorbert vs Derrick: full feature comparison
| Clay | Derrick App | VoilaNorbert | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Veteran Email Finder + Sequencer
Clay vs VoilaNorbert vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment and outreach automation with flexible plans; pricing starts with a free tier and paid options scaling by credits-see full pricing breakdown for complete details and volume options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Veteran Email Finder + Sequencer VoilaNorbert
Free 50 credits · Valet $39/mo (annual)
Best for: Solo prospectors who already know the prospect name + domain
VoilaNorbert offers entry-level plans with a free tier or low-cost credits for initial lookups, followed by paid tiers as volume increases. For full pricing details and plan specifics, see the complete pricing breakdown.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick VoilaNorbert if…
- You specifically need solo prospectors who already know the prospect name + domain
- Cleanest email-finder UI in the category
- No charge for unfound emails
- You're already invested in the VoilaNorbert ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs VoilaNorbert
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Clay: which is better for simple workflows?
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For simple workflows, Clay and Derrick serve different needs. Clay excels at complex multi-step automation with sophisticated data sourcing across numerous APIs, making it powerful but requiring significant setup time. Derrick, operating natively within Google Sheets, prioritizes simplicity and speed with zero configuration needed, built-in AI scoring via Claude and ChatGPT, and real-time email validation. For teams wanting straightforward enrichment without complexity, Derrick's streamlined approach eliminates setup friction. Clay works better if you need advanced workflow customization; Derrick wins if you value getting started immediately within your existing spreadsheet environment.
Is Derrick a good alternative to Clay for data enrichment?
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Yes, Derrick is an excellent alternative to Clay for data enrichment, particularly if you prioritize simplicity and speed. While Clay excels at workflow automation across multiple data sources, it requires significant setup time and can be complex for teams new to prospecting automation. Derrick offers a more streamlined approach by operating natively within Google Sheets, eliminating the need for CSV exports or external platforms. You get 50+ enrichment attributes per contact, real-time email validation, and integrated AI from Claude and ChatGPT for scoring and segmentation-all without the configuration overhead Clay demands. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility than Clay's traditional subscription model, making it ideal for teams seeking faster time-to-value and lower operational friction.
Derrick vs Clay vs VoilaNorbert: who offers a better overview?
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Derrick provides a more streamlined overview compared to Clay and VoilaNorbert by operating natively within Google Sheets, eliminating complex setup and CSV exports that both competitors require. While Clay excels at workflow automation and VoilaNorbert focuses solely on email verification, Derrick delivers comprehensive enrichment with 50+ attributes per contact, real-time email validation, and integrated AI scoring all without leaving your spreadsheet. For teams prioritizing simplicity and speed, Derrick's native Google Sheets approach offers faster implementation and lower overhead than Clay's complex configuration or VoilaNorbert's limited email-only scope.
\What’s the pricing difference between Derrick and VoilaNorbert?
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Derrick’s pricing differs from VoilaNorbert in a few practical ways. VoilaNorbert uses a straightforward, per-seat style with monthly credit allocations that can become expensive at scale, and it focuses primarily on email discovery and verification. Derrick, by contrast, offers a tiered credit system that can be more economical for growing teams, with monthly rollover credits and a free tier, plus 100% native Google Sheets integration and 50+ enrichment attributes per contact, which add broader prospect intelligence without requiring external data vendors. If you’re evaluating cost efficiency at scale and want deeper enrichment within Google Sheets, Derrick’s model tends to be more favorable, while VoilaNorbert remains strong for rapid, email-focused discovery.
How does Clay compare to VoilaNorbert for email verification?
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Clay and VoilaNorbert take fundamentally different approaches to email verification. Clay functions as a comprehensive data enrichment platform that aggregates multiple data sources for real-time verification, offering 50+ enrichment attributes alongside email validation. VoilaNorbert specializes exclusively in email discovery and verification with reported 95%+ accuracy but provides no additional prospect context like job titles, phone numbers, or company intelligence. Clay requires more setup complexity and workflow configuration, while VoilaNorbert prioritizes speed and simplicity for email-only use cases. Derrick bridges both approaches by offering native Google Sheets integration with real-time email validation plus 50+ enrichment attributes, eliminating the need for external platforms or CSV exports while keeping credits rollable monthly without requiring a credit card upfront.
-Is Derrick the better replacement for both Clay and VoilaNorbert?
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Derrick can be a strong replacement for both Clay and VoilaNorbert, but it depends on your needs. For teams seeking a fast, Google Sheets–native workflow with robust enrichment, real-time email validation, and AI-powered scoring, Derrick bundles 50+ attributes, native Sheets integration, and scalable automation without complex setup. Clay excels in multi-source data enrichment and multi-step workflows, but often requires more configuration and can face data quality variations. VoilaNorbert is superb for rapid email discovery and verification but lacks broader prospect intelligence. If your priority is simplicity, cost-efficiency, and a single-platform solution embedded in Sheets, Derrick is a compelling replacement for both.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneVoilaNorbert vs Derrick - solo duel
Drop the third-party context and see how VoilaNorbert compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
