Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Updated
Wiza vs Apollo vs Derrick: Which Is Better in 2026?
- Short answer
- Wiza vs Apollo vs Derrick: Wiza is a sales navigator scraper with real-time email verification + bundled phone finder, Apollo is a b2b sales intelligence and outreach. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Wiza or Apollo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Wiza or Apollo for outreach.
Sales Nav scrapers like Wiza optimise for raw extraction speed; Derrick optimises for what happens AFTER (enrichment, validation, scoring). The side-by-side comparison below tracks Wiza's scraping throughput, account safety and downstream data flow against Derrick's end-to-end Sheets-native pipeline.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Wiza vs Apollo vs Derrick at a glance
Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Wiza and Apollo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save hours with native Google Sheets enrichment
Wiza excels at LinkedIn automation for outreach but falls short on deep data enrichment, while Apollo provides broad contact databases yet often requires manual verification for accuracy. Derrick turns Google Sheets into a 100% native enrichment hub, removing CSV exports and complex setups. By enriching 50+ attributes per contact directly inside Sheets with real-time validation, Derrick saves 5-10 hours per month per team. Use cases like quick list building and automated scoring inside Sheets illustrate immediate time savings without leaving your workflow.
02 Real-time data accuracy across industries with AI scoring
Wiza and Apollo rely on their core data sources, which can yield inconsistent or incomplete enrichment across industries when real-time accuracy is critical. Derrick differs by integrating AI scoring (Claude and ChatGPT) to continuously validate and rank data quality, reducing reliance on a single source. This approach translates to measurable impact: faster lead qualification and a typical 15–25% lift in verified contact accuracy across sectors. For rapid-use cases, Derrick’s real-time validation streamlines onboarding and prioritization without sacrificing breadth of coverage.
03 Unified data quality with automated validation across sources
Wiza and Apollo both rely on surface-level source data and struggle with consistent, cross-source validation, leaving gaps in unified data quality. Derrick solves this by automated cross-source validation within 100% native Google Sheets, ensuring consistent enrichment across profiles with real-time checks. This delivers measurable improvements in data accuracy and fewer manual corrections, saving hours monthly and reducing bounce rates in outreach. In practice, Derrick validates and harmonizes attributes from multiple sources, keeping credits, enrichment depth (50+ fields), and verifiable results in a single, auditable workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Wiza, Apollo, and Derrick each genuinely win.
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Wiza | Apollo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 20 emails + 5 phones · Email $83/mo (annual) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€240/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 20 emails + 5 phones (one-time) | Yes (Free forever) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Wiza vs Apollo vs Derrick: full feature comparison
| Wiza | Derrick App | apollo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✓ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Navigator Scraper + Real-Time Verification derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence
Wiza vs Apollo vs Derrick pricing breakdown
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza pricing starts with a free tier and scalable paid plans, with entry-level options suitable for small teams and higher tiers for larger outreach needs. See full pricing breakdown for complete details and plan specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier offering limited access, with paid plans beginning at affordable monthly rates; see full pricing breakdown for complete details on tiers, credits, and add-ons. View complete pricing details.
Migration Guide
How to switch from Wiza to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Wiza, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Wiza vs Apollo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Wiza difference for data enrichment?
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Derrick approaches data enrichment through native Google Sheets integration, allowing you to enrich contacts and companies directly without exporting CSVs or managing external platforms. Wiza focuses primarily on LinkedIn automation and outreach rather than comprehensive data enrichment, offering surface-level LinkedIn information that often requires manual validation. Unlike Wiza's automation-first approach, Derrick provides fifty plus enrichment attributes per contact and company, real-time email validation, and integrated AI tools for scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier also offer more flexibility than Wiza's fixed pricing structure for teams with variable prospecting volumes.
Is Derrick a better alternative to Wiza for outreach?
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Derrick and Wiza serve different outreach needs. Wiza specializes in LinkedIn automation for connection requests and message sequences, operating within LinkedIn's ecosystem. Derrick, however, operates natively in Google Sheets as a comprehensive data enrichment platform with 50+ attributes per contact, real-time email validation, and integrated AI scoring via Claude and ChatGPT. While Wiza excels at LinkedIn volume, Derrick provides deeper prospect intelligence and enrichment without requiring LinkedIn Sales Navigator, saving significant annual costs. For teams wanting enriched data alongside outreach, Derrick's integrated approach offers more value than Wiza's LinkedIn-focused automation alone.
Derrick vs Wiza vs Apollo: which is best for pricing?
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Pricing varies significantly across these three platforms. Derrick offers the most flexible model with rollover credits starting at just 9€ monthly for 4000 credits, requiring no credit card for its free tier with 100 credits. Apollo and Wiza operate on higher subscription tiers with fixed monthly costs that don't roll over unused credits. For budget-conscious teams or those with variable prospecting volumes, Derrick's credit system provides better cost efficiency. Apollo and Wiza excel if you need comprehensive databases upfront, but Derrick's transparent, scalable pricing makes it ideal for teams wanting to control spending while accessing 50+ enrichment attributes per contact without LinkedIn Sales Navigator requirements.
Which is Wiza vs Apollo better for data accuracy?
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For data accuracy between Wiza and Apollo, Apollo generally delivers broader, real-time verified contact data with strong outbound capabilities, while Wiza emphasizes LinkedIn-based prospecting and email verification but ages more quickly in data enrichment and completeness outside LinkedIn profiles. Wiza’s strength is automated outreach with reliable contact verification within its scope; Apollo tends to provide higher overall data depth and consistency, though occasional manual verification may still be needed. Derrick complements both by offering 100% native Google Sheets enrichment, real-time email validation, and AI-driven scoring, enabling improved data quality without exporting to CSV or relying on external enrichment alone.
What are Wiza vs Apollo review highlights compared to Derrick?
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Wiza excels at LinkedIn automation and connection velocity, but operates in a gray area regarding LinkedIn's terms of service with account restriction risks. Apollo offers a massive contact database with strong email verification, though users report data accuracy inconsistencies requiring manual validation. Both tools lack deep data enrichment and require external platforms for comprehensive prospect intelligence. Derrick differentiates by operating natively within Google Sheets without CSV exports, offering fifty-plus enrichment attributes per contact, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier, making it ideal for teams seeking comprehensive enrichment without platform switching or complex setup.
Can Derrick replace both Wiza and Apollo for CRM work?
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Derrick cannot fully replace both Wiza and Apollo for CRM work, as each tool targets different strengths. Wiza excels at rapid outreach automation and LinkedIn-based prospecting, while Apollo provides a broad, verified contact database and multi-channel outreach with strong data and enrichment capabilities. Derrick shines as a native Google Sheets enrichment and automation platform with extensive integrations, real-time email validation, and AI-driven scoring, but it does not replicate Wiza’s LinkedIn-centric workflow or Apollo’s large-scale contact database on its own. For a complete CRM workflow, many teams pair Derrick with Wiza or Apollo to cover outreach velocity, data enrichment, and prospect intelligence.
One-on-one
Wiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → One-on-oneapollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
