Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Apollo and Skrapp excel at fast data collection but often leave data enrichment quality to manual verification, resulting in incomplete records. Derrick turns this around by delivering 50+ enrichment attributes per contact and real-time email validation, all inside 100% native Google Sheets. This combination reduces manual QA overhead and speeds up accurate profiling, saving teams 5-10 hours per month. With Derrick, you get verified enrichments directly in your sheet, enabling immediate, reliable outreach without leaving the workflow.
Apollo and Skrapp struggle with universal, real-time data verification across all data points, often delivering incomplete or stale records for fast-moving accounts. Derrick resolves this by providing real-time validation embedded directly in Google Sheets, covering emails, phones, company intel, and 50+ attributes without leaving your workflow. This approach reduces bounce rates and increases deliverability, with measurable impact such as improved campaign success and time saved on manual checks. Use cases include instant score updates and reliable multi-point verification during prospecting sessions.
Derrick unifies data enrichment directly within Google Sheets, eliminating the need for external tools that Apollo and Skrapp rely on for separate workflows. Unlike Apollo, which relies on an expansive sales intelligence database that often requires additional enrichment steps, and Skrapp, which focuses primarily on contact discovery, Derrick delivers 50+ attributes and company insights 100% natively. This means you enrich and validate data in one place, reducing handoffs and saving up to 5-10 hours per month. With real-time email validation and AI-powered scoring baked in, Derrick streamlines outreach readiness without leaving Sheets.
We're upfront - every tool has strengths. Here's where Apollo, Skrapp, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Skrapp | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 50 credits/mo · Professional $29/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - 50 credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| apollo | Derrick App | Skrapp | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 30$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier featuring limited credits, with paid plans beginning at accessible monthly rates; see full pricing breakdown for exact tiers and usage allowances. For complete details, view the pricing page.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Email Finder + B2B Lead Database Free 50 credits/mo · Professional $29/mo (annual)
Best for: LinkedIn-heavy SDRs on a tight budget
Skrapp offers entry-level plans with a free tier and scalable paid options based on credits, designed for lead generation throughput. See the full pricing breakdown on the Skrapp Pricing page for complete details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Skrapp compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →