Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Snov.io vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Snov.io vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Snov.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Snov.io for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Snov.io vs Derrick at a glance
Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Snov.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified data without high-priced enrichment hurdles
Cognism and Snov.io deliver verified data, but their enrichment often comes with price and complexity, limiting affordable access to truly verified prospects. Derrick takes a different approach by delivering 100% native Google Sheets enrichment without CSV exports or heavy setup, cutting high-priced hurdles. Users gain immediate, verifiable contact and company data directly in Sheets, reducing the time and cost of enrichment and enabling faster outreach. For quick wins, Derrick’s free tier and monthly credit rollovers let teams test enrichment without committing upfront.
02 No setup, auto-enriched AI for smarter segmentation
Cognism and Snov.io often require separate setup steps or limited auto-enrichment, which slows segmentation as teams chase data polish rather than progress. Derrick delivers no-setup, auto-enriched AI segmentation directly in 100% native Google Sheets, eliminating complex configurations and export bottlenecks. This translates to faster, smarter segmentation with AI-driven scoring and summaries, saving 5-10 hours per month and enabling immediate action on enriched profiles. Derrick’s integrated AI (Claude and ChatGPT) continuously enriches 50+ attributes per contact, with real-time validation, so you move from discovery to targeted outreach in minutes.
03 Real-time email deliverability without workflow complexity
Cognism and Snov.io both struggle with real-time email deliverability within streamlined workflows, often requiring additional steps or tools to verify deliverability signals. Derrick delivers real-time validation directly inside 100% native Google Sheets, eliminating complex setups and extra enrichment layers. This reduces misdeliveries and bounce risk, saving users 5-10 hours per month and boosting deliverability accuracy by up to 15% in outbound campaigns. A typical use case is instant email verification during list building, without leaving Derrick or exporting to another tool.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Snov.io, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Snov.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Snov.io vs Derrick: full feature comparison
| Cognism | Derrick App | Snov.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Email Finder + Sequencer + CRM
Cognism vs Snov.io vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism provides enterprise-focused pricing with premium-tier access, featuring robust data quality and compliance, and a range of paid plans beyond a potential starter option. See full pricing breakdown for complete details and enterprise options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable, usage-based pricing with a free tier and scalable paid plans to match team size and outreach needs; detailed pricing varies by credits and features. See full pricing breakdown for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Snov.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for pricing and features?
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Derrick and Cognism take fundamentally different approaches to B2B prospecting. Cognism focuses on premium lead intelligence with intent signals and high-accuracy contact data, positioning itself as an enterprise solution with correspondingly higher pricing. Derrick operates as a native Google Sheets platform with affordable, flexible pricing starting at just nine dollars monthly with rollover credits and no credit card required for the free tier. While Cognism excels at sophisticated lead scoring and EMEA coverage, Derrick emphasizes ease of use, integrated AI capabilities with Claude and ChatGPT, and eliminating the need for external tools or complex exports. For teams prioritizing simplicity and cost-efficiency within their existing workflows, Derrick delivers comparable enrichment depth at a significantly lower investment point.
Is Derrick a better alternative to Cognism for SMBs?
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Derrick is a strong alternative to Cognism for SMBs, particularly if you prioritize cost-efficiency and ease of use. While Cognism excels at data accuracy and intent signals for enterprise teams, it carries premium pricing that strains SMB budgets. Derrick operates natively within Google Sheets, eliminating complex integrations and CSV exports, and delivers 50+ enrichment attributes at a fraction of Cognism's cost. For SMBs seeking straightforward contact enrichment without steep learning curves, Derrick's affordable plans, rollover credits, and built-in AI capabilities offer better value. Cognism remains superior for sophisticated intent-based prospecting, but Derrick provides more practical functionality for resource-constrained teams.
Can Derrick replace Cognism for lead intelligence at scale?
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Yes, Derrick can effectively replace Cognism for lead intelligence at scale, though they serve slightly different purposes. Cognism excels at intent signals and European market coverage, while Derrick provides native Google Sheets integration with fifty-plus enrichment attributes, real-time email validation, and integrated AI scoring without complex setup. For teams already using Sheets, Derrick eliminates manual exports and reduces prospecting time by five to ten hours monthly. Cognism's higher cost and configuration overhead make Derrick a compelling alternative for organizations prioritizing workflow efficiency and cost-effectiveness at scale.
Derrick vs Cognism vs Snov.io: who wins on pricing?
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On pricing, Derrick generally undercuts or matches the cost-for-value equation you see with Cognism and Snov.io, while delivering a distinct set of capabilities. Cognism is positioned as a premium platform with high data quality and GDPR/CCPA compliance, often at a higher price point intended for enterprise-scale needs. Snov.io emphasizes affordability and volume-based email discovery, which appeals to lean teams but offers less comprehensive lead intelligence. Derrick, with its 100% native Google Sheets workflow, expandable credits model (free tier with 100 credits and scalable paid tiers), and pay-as-you-go credits that roll over, tends to win on total cost of ownership for teams prioritizing fast setup, real-time email validation, and extensive automation without CSV exports or complex integrations. If your priority is top-tier data accuracy and multi-channel outbound at scale, Cognism may justify the premium. If you’re focused on low-cost, high-volume email prospecting, Snov.io is compelling. For many teams valuing ease, speed, and integrated AI-driven scoring within Google Sheets, Derrick offers a clear pricing advantage combined with practical features.
What’s Cognism vs Snov.io difference in data accuracy and reach?
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Cognism excels at data accuracy and EMEA market coverage with strong intent signals and account-based marketing capabilities, making it ideal for enterprise teams prioritizing data quality. Snov.io focuses on affordable email discovery and verification at scale, delivering reliable contact data but with less comprehensive enrichment depth. Both platforms require external workflows and CSV exports. Derrick complements either approach by operating natively within Google Sheets with real-time email validation, 50+ enrichment attributes, and integrated AI scoring, eliminating manual data transfers while maintaining verification accuracy without expensive external tools or credit card requirements for starting.
Is Derrick a strong review-worthy alternative for Snov.io users?
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Yes, Derrick can be a strong review-worthy alternative for Snov.io users, especially for teams prioritizing data enrichment inside Google Sheets and budget-friendly scalability. Derrick combines 100% native Google Sheets workflows with 50+ enrichment attributes per contact, real-time email validation, and AI-driven scoring and segmentation. Unlike Snov.io’s core focus on email discovery and verification, Derrick expands into deeper enrichment, automation, and seamless Zapier/Make integrations without CSV exports or LinkedIn Navigator dependencies. For cost-conscious teams needing ongoing credits and flexible tiers, Derrick offers tangible value.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneSnov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
