Updated

Leadinfo vs Visitor Queue vs Derrick: Which Is Better in 2026?

Short answer
Leadinfo vs Visitor Queue vs Derrick: Leadinfo is a smb account-id · benelux + dach · self-serve, Visitor Queue is a smb account-id · north america · self-serve. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Leadinfo or Visitor Queue) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Leadinfo or Visitor Queue for outreach.

ABM tools like Leadinfo command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Leadinfo's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Leadinfo's value before committing $40k+/year.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Leadinfo vs Visitor Queue vs Derrick at a glance

Leadinfo

  • Starting price: €69/month
  • Free plan: 14-day free trial
  • Founded: 2017
  • HQ: Rotterdam, Netherlands
4.4/5 G2 4.3/5 Capterra

Visitor Queue

  • Starting price: $39/month
  • Free plan: 14-day free trial
  • Founded: 2015
  • HQ: Toronto, Canada
4.4/5 G2 4.4/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Leadinfo and Visitor Queue

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Lives where your data already does — Google Sheets

Both Leadinfo and Visitor Queue make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

02

$10/mo flat — predictable spend, no overage shock

The total-cost-of-ownership math : at Leadinfo's €69/month or Visitor Queue's $39/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

03

Built for the 2026 AI stack : MCP-first enrichment

For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Leadinfo and Visitor Queue require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Leadinfo, Visitor Queue, and Derrick each genuinely win.

What Leadinfo does better

  • Cheapest serious visitor-ID tier in the category
  • Best-in-class Benelux + DACH coverage
  • Clean self-serve onboarding without sales calls
Read full Leadinfo review →

What Visitor Queue does better

  • Cheapest paid tier in North American visitor-ID
  • Self-serve onboarding without sales calls
  • Responsive Toronto-based support
Read full Visitor Queue review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Leadinfo Visitor Queue Derrick
Starting price (monthly) €69/month $39/month €0 (free) · €9/mo paid
Annual cost (base) ~€828/yr ~€468/yr €0/yr free · ~€108/yr paid
Free plan? 14-day free trial 14-day free trial ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Leadinfo vs Visitor Queue vs Derrick: full feature comparison

Leadinfo Derrick App Visitor Queue
Entry price€69/month$10/mo flat$39/month
Free plan14-day free trial14-day full trial14-day free trial
Best forSMB EU visitor-ID workflowsSheet-native enrichmentSMB North American visitor ID
Category positioningVisitor identificationSpreadsheet-native B2B dataVisitor identification
G2 rating4.4/54.4/5
Founded201720222015
Match rate (B2B traffic)Best-in-class (Dutch heritage)N/A — data not visitor IDStrong (Canadian heritage)
Geographic coverageGlobalVia integrated providersGlobal
Deanonymization levelAccount-levelN/AAccount-level
Works natively in Google Sheets
Per-row pricing (no credit caps)
MCP-ready for AI / LLM agents
Pricing in a nutshell

Leadinfo vs Visitor Queue vs Derrick pricing breakdown

Migration Guide

How to switch from Leadinfo to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Leadinfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Leadinfo if…

  • You specifically need smb eu visitor-id workflows
  • Cheapest serious visitor-ID tier in the category
  • Best-in-class Benelux + DACH coverage
  • You're already invested in the Leadinfo ecosystem
Read full Leadinfo review →

Pick Visitor Queue if…

  • You specifically need smb north american visitor id
  • Cheapest paid tier in North American visitor-ID
  • Self-serve onboarding without sales calls
  • You're already invested in the Visitor Queue ecosystem
Read full Visitor Queue review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Leadinfo vs Visitor Queue

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Leadinfo vs Visitor Queue: when does each fit best?

+
Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. Visitor Queue is positioned as visitor identification for smb north american visitor id. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Leadinfo at 4.4/5 and Visitor Queue at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

How do Leadinfo and Visitor Queue pricing actually compare in 2026?

+
Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. Visitor Queue entry-paid tier : Starter at $39/month. Next tier up is Pro ($99/month). Visitor Queue's free tier : 14-day free trial. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

What's the biggest reason to pick Leadinfo over Visitor Queue?

+
Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Leadinfo is the right pick over Visitor Queue.

What's the biggest reason to pick Visitor Queue over Leadinfo?

+
Cheapest paid tier in North American visitor-ID. $39/month Starter is materially cheaper than Leadfeeder ($99), Albacross (€99), or any enterprise option. For SMB North American teams piloting visitor-ID, the price-point removes procurement friction. (Source : Mei C., Marketing Manager, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Visitor Queue is the right pick over Leadinfo.

Can Derrick replace both Leadinfo and Visitor Queue?

+
Both Leadinfo and Visitor Queue compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Leadinfo or Visitor Queue. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

Beyond Leadinfo and Visitor Queue, what other tools should I evaluate?

+
Four other tools in the same competitive set worth evaluating : Albacross, Leadfeeder, Dealfront, Warmly. Each has its own positioning trade-off versus Leadinfo and Visitor Queue — Albacross typically appears as a direct competitor on G2 review pages, with Leadfeeder, Dealfront, Warmly as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.
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