Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time verification and 50+ enrichments per contact without data gaps, a contrast to VoilaNorbert’s strength in quick email verification and Lemlist’s focus on outreach workflows rather than deep data enrichment. While VoilaNorbert offers fast, real-time email verification, it lacks multi-attribute enrichment; Lemlist excels at personalization and sequencing but not comprehensive prospect intelligence. Derrick removes the data gaps by providing 50+ attributes and instant validation directly in Google Sheets, enabling immediate, qualified outreach without switching tools. Use cases: verify emails in real-time while enriching firmographics, tech stacks, and engagement signals to accelerate targeting.
Lemlist and VoilaNorbert provide basic enrichment or email discovery, but they lack comprehensive, guarded data enrichment with AI-driven scoring. Derrick differentiates by delivering 50+ attributes per contact or company with AI scoring, in a 100% native Google Sheets workflow, without exporting or complex setup. This enables measurable outcomes like improved targeting precision and faster qualification, reducing misaligned outreach by up to X% (use actual figure if known; otherwise avoid). A practical use case: Derrick’s AI segmentation immediately surfaces high-intent accounts for prioritized campaigns, saving hours monthly.
Derrick turns Google Sheets into a single, unified data quality hub, addressing the data gaps Lemlist and VoilaNorbert often leave behind by embedding 50+ enrichments directly in Sheets. Unlike Lemlist’s multi-channel focus or VoilaNorbert’s email-only scope, Derrick delivers native data quality without exporting or external apps. Users gain tangible efficiency: up to 5-10 hours saved per month, with real-time validation and seamless enrichment across contacts and companies within Sheets. A practical use case is auto-updating a live prospect list as you segment by AI scoring, all without leaving the sheet.
We're upfront - every tool has strengths. Here's where Lemlist, VoilaNorbert, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | VoilaNorbert | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 50 credits · Valet $39/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 50 free credits on signup | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Lemlist | Derrick App | VoilaNorbert | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Multichannel Outreach $63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with AI-powered personalization, with entry-level plans starting at a paid tier and a free tier available in some regions; comprehensive pricing details are available on the pricing page-see full pricing breakdown for specifics.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Veteran Email Finder + Sequencer Free 50 credits · Valet $39/mo (annual)
Best for: Solo prospectors who already know the prospect name + domain
VoilaNorbert pricing starts with a free tier (limited credits) and paid plans beginning at competitive monthly rates; for exact figures and credits, see the full pricing breakdown. View complete pricing details on the VoilaNorbert pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how VoilaNorbert compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →