Rollworks
- Starting price: ~$10,000/year (custom)
- Free plan: Free account-ID Chrome extension
- Founded: 2018 (spun out of AdRoll/NextRoll)
- HQ: San Francisco, USA
Rollworks sells "buying signals" - but signal type matters. Vendor-coop intent, third-party clickstream and first-party site visits aren't equivalent. The side-by-side comparison below isolates Rollworks's actual signal source + freshness against the alternative: Derrick's Sheets-native account research that lets you build a custom signal pipeline.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through Rollworks or Terminus first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".
The total-cost-of-ownership math : at Rollworks's ~$10,000/year (custom) or Terminus's ~$40,000/year (custom) entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Rollworks and Terminus require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
We're upfront - every tool has strengths. Here's where Rollworks, Terminus, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Rollworks | Terminus | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$10,000/year (custom) | ~$40,000/year (custom) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€120/yr | ~€480/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free account-ID Chrome extension | Free ABM scorecard (gated) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Rollworks | Derrick App | Terminus | |
|---|---|---|---|
| Entry price | ~$10,000/year (custom) | $10/mo flat | ~$40,000/year (custom) |
| Free plan | Yes (limited) | 14-day full trial | Free ABM scorecard (gated) |
| Best for | Mid-market ABM teams on AdRoll | Sheet-native enrichment | Mid-market enterprise ABM |
| Category positioning | Account-Based Marketing (ABM) | Spreadsheet-native B2B data | Account-Based Marketing (ABM) |
| G2 rating | 4.3/5 | — | 4.1/5 |
| Founded | 2018 (spun out of AdRoll/NextRoll) | 2022 | 2014 (Sigstr merger 2019) |
| Intent data source | Bombora (3rd party) | External integrations | G2 + Bombora (3rd party) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Contract length | Annual minimum | Monthly | Annual minimum |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Account-Based Marketing (ABM) ~$10,000/year (custom)
Best for: Mid-market ABM teams on AdRoll
Account-Based Marketing (ABM) category : Rollworks entry tier is ~$10,000/year (custom). Best-for : mid-market abm teams on adroll. See the complete Rollworks pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Account-Based Marketing (ABM) ~$40,000/year (custom)
Best for: Mid-market enterprise ABM
For mid-market enterprise abm, Terminus account-based marketing (abm) starts at ~$40,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Terminus pricing page below.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Rollworks, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
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