Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Cognism vs Derrick: Zoominfo is a enterprise b2b contact and company data, Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Cognism for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Cognism vs Derrick at a glance
Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Native enrichment without CSV exports
Native enrichment without CSV exports is a friction point with ZoomInfo and Cognism, which primarily offer data surfaces and screening rather than seamless in-platform enrichment. Derrick delivers 100% native Google Sheets enrichment, eliminating CSV exports and export-step bottlenecks. This saves 5-10 hours per month by keeping data in place and immediately actionable within Sheets. A quick use-case: enrich 50 contacts per day directly in a sheet, with credits that carry over monthly. Derrick thus turns data into live, in-workflow insights without leaving your sheet.
02 Real-time validation to cut email bounce rates faster
Real-time email validation is a must, and ZoomInfo or Cognism fall short when you need immediate deliverability feedback during outreach. Derrick delivers live email validation within your workflow, unlike standalone data platforms that require separate verification steps or exports. This directly reduces bounce risk by confirming addresses as you build campaigns, saving you time and delivering measurable lift in sender reputation. With Derrick, validate in real time across 50+ enrichment attributes and keep campaigns moving without delay.
03 Flexible, scalable enrichment without architecture changes
ZoomInfo and Cognism both deliver data enrichment, but neither offers a native, architecture-free expansion that scales inside your existing workflow without changes to systems. Derrick operates 100% inside Google Sheets, bypassing CSV exports or complex integrations, so enrichment scales without retooling your stack. You gain tangible efficiency: 50+ attributes per contact, real-time validation, and flexible credit-based growth, saving 5-10 hours per month. A quick use case: enrich a growing contact list in Sheets and auto-score segments with your current processes, no dev work required.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Cognism, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Cognism | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Cognism vs Derrick: full feature comparison
| zoominfo | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 1000$/mois |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (EU/EMEA)
Zoominfo vs Cognism vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data access with entry-level plans and paid tiers, plus a full pricing breakdown available on the pricing page. See full pricing details to compare features and usage-based options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing tiers that start at a higher entry point, reflecting its focus on data accuracy and enterprise-grade features. See full pricing breakdown for all plans and details.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs ZoomInfo main difference for outreach?
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The main difference lies in approach: ZoomInfo functions as a standalone B2B data intelligence platform focused on database accuracy and scale, requiring integration with your existing sales stack for outreach execution. Derrick operates as a native Google Sheets enrichment tool that transforms your spreadsheet into a complete prospecting hub without external platforms or CSV exports. While ZoomInfo excels at comprehensive contact verification and firmographic data, Derrick emphasizes seamless workflow integration, real-time email validation, built-in AI scoring with Claude and ChatGPT, and flexible monthly credits that roll over. For teams prioritizing outreach automation directly within their existing workflow, Derrick eliminates the friction of data exports and platform switching that ZoomInfo requires.
Is Derrick a better alternative to ZoomInfo for small teams?
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Derrick can be a better alternative to ZoomInfo for small teams, especially those already using Google Sheets. While ZoomInfo excels as a comprehensive B2B database with extensive coverage, it requires complex integrations and carries higher costs. Derrick operates natively within Google Sheets, eliminating setup friction and reducing manual data work by five to ten hours monthly. For small teams with limited budgets, Derrick's flexible, rollover credits starting at nine dollars monthly offer better cost efficiency than ZoomInfo's enterprise pricing. Derrick also includes built-in AI capabilities and real-time email validation, delivering solid enrichment without the overhead of learning another platform or managing external integrations.
Derrick vs ZoomInfo vs Cognism: which offers best pricing?
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Pricing varies significantly across all three platforms. ZoomInfo operates on enterprise-level subscription models with higher costs, particularly for advanced features, making it expensive for smaller teams. Cognism positions itself as a premium solution with comparable enterprise pricing but stronger EMEA focus. Derrick offers the most flexible and affordable approach with rollover credits starting at just nine dollars monthly, no credit card required for the free tier, and transparent per-credit pricing that scales with your actual usage rather than forcing enterprise commitments.
How does ZoomInfo compare to Cognism for data enrichment?
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ZoomInfo and Cognism are both strong data enrichment platforms, with ZoomInfo excelling in breadth, real-time updates, and CRM integrations, while Cognism emphasizes high-accuracy contact data, European focus, and robust intent signals. For data enrichment alone, ZoomInfo offers scale and breadth that suits broad prospecting, whereas Cognism leans into quality and compliance for targeted accounts. Derrick App can complement either by providing 100% native Google Sheets enrichment, advanced scoring, and flexible workflows, without exporting or complex setup, enhancing how enriched data translates into outreach.
Which is a better review source: Derrick or Cognism?
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Both Derrick and Cognism excel as review sources but serve different needs. Cognism shines for verified contact data and intent signals, particularly in EMEA markets, making it strong for enterprise lead generation. Derrick, however, operates directly within Google Sheets with real-time email validation and AI-powered enrichment using Claude and ChatGPT, offering more flexibility for teams seeking integrated prospecting workflows without external platforms. Cognism requires separate tools for automation, while Derrick consolidates data enrichment, validation, and AI-driven insights in one native solution. For teams prioritizing seamless workflow integration and cost efficiency, Derrick provides superior value with rollover credits and no credit card requirement for free tier access.
Can Derrick replace both ZoomInfo and Cognism for outreach?
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Derrick cannot truly replace both ZoomInfo and Cognism for outreach on its own. ZoomInfo and Cognism are data-first platforms, providing broad, highly verified B2B contact and company data, with advanced enrichment, intent signals, and CRM integrations. Derrick excels as an outreach and enrichment workflow tool within Google Sheets, offering real-time email validation, AI scoring, and thousands of integrations, but it relies on data sourced from or complemented by other providers for comprehensive prospecting. In practice, teams often pair Derrick with a robust data provider like ZoomInfo or Cognism to cover data breadth and then use Derrick for personalized outreach, segmentation, and automation that those platforms alone don’t optimize. If you need primarily high-quantity, well-segmented leads with strong compliance, Cognism or ZoomInfo may still be essential; if your aim is efficient, scalable outreach directly in Sheets with AI-assisted workflows, Derrick adds significant value as a complement rather than a complete replacement.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneCognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
