BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs Cognism vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or Cognism for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
BetterContact vs Cognism vs Derrick at a glance
Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and 100% native Sheets, unmatched by rivals
Derrick delivers real-time email validation and 100% native Google Sheets integration, a capability BetterContact and Cognism lack in a single, in-Sheets workflow. Unlike BetterContact, which focuses on email finding and validation but not full Sheets-native enrichment, Derrick embeds validation directly inside Sheets for immediate deliverability insights. This results in measurable efficiency gains, saving 5-10 hours per month per user and reducing bounced outreach by up to 20% through instant, in-context verification. With Derrick, teams prospector and validate in one sheet, without exporting data or switching apps, ensuring seamless, real-time accuracy.
02 Complete data enrichment beyond email with robust firmographics insights
BetterContact and Cognism focus on email or core contact data, but they fall short on comprehensive firmographics and multi-dimensional company insights. Derrick answers this gap by delivering complete data enrichment beyond email, with 50+ attributes per contact/firm, plus robust company intelligence integrated directly in Google Sheets. Users gain a measurable uplift in lead qualification and targeting precision, saving 5-10 hours monthly while improving segmentation accuracy across accounts. Derrick also enables real-time data validation and reportable credits to maintain fresh, actionable firmographic insights without leaving Sheets.
03 Automated lead scoring and summarization for faster prioritization
Derrick addresses the gap left by BetterContact and Cognism by delivering automated lead scoring and summarization directly inside Google Sheets, enabling faster prioritization without leaving your workflow. Unlike BetterContact’s focus on email discovery or Cognism’s emphasis on data quality and intents, Derrick adds AI-powered scoring and concise profile summaries using integrated Claude and ChatGPT. Teams can move top-scoring leads to action faster, reducing manual triage time by up to 40% and prioritizing high-potential accounts in real time. A quick-use case: in one week, a mid-market team accelerated prioritization across 1,000 leads, saving hours of manual review and improving response rates.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, Cognism, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Cognism | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs Cognism vs Derrick: full feature comparison
| BetterContact | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (EU/EMEA)
BetterContact vs Cognism vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email discovery and verification with pricing starting from affordable paid tiers after a free tier; full pricing details and plan specifics are available on the Pricing page-view complete pricing breakdown for all options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with higher entry costs and a premium stance, including a free or low-commitment trial in some regions, with detailed tiers and usage-based options. See full pricing breakdown for all plan details and enterprise options.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs BetterContact main difference for teams?
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Derrick operates as a native Google Sheets platform, eliminating the need for CSV exports or external tools that BetterContact requires. While BetterContact specializes primarily in email verification with limited enrichment dimensions, Derrick provides 50+ contact and company attributes alongside real-time email validation. Additionally, Derrick integrates AI-powered scoring and segmentation with Claude and ChatGPT, offers rollover credits monthly, and requires no credit card for the free tier, making it more flexible for teams seeking comprehensive data enrichment directly within their existing workflow rather than managing separate platforms.
Is Derrick a better alternative to BetterContact?
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Whether Derrick is a better alternative to BetterContact depends on your specific needs. BetterContact excels as a specialized email finder and verification tool with high accuracy rates, making it ideal if email discovery is your primary focus. Derrick, however, offers a more comprehensive approach by combining email verification with 50+ enrichment attributes, integrated AI capabilities using Claude and ChatGPT, and native Google Sheets functionality that eliminates manual exports. If you need broader contact and company intelligence enriched directly into your spreadsheets without technical setup, Derrick provides superior versatility. BetterContact remains stronger for teams prioritizing pure email validation at scale, while Derrick suits organizations wanting an all-in-one prospecting platform within their existing workflow.
Derrick vs BetterContact vs Cognism: which wins?
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There's no single winner because each platform serves different needs. BetterContact excels at email verification accuracy and simplicity, making it ideal for teams focused purely on email discovery. Cognism offers stronger intent signals and EMEA coverage for enterprise sales teams. Derrick stands out for teams already working in Google Sheets, combining data enrichment with native AI-powered scoring and segmentation without requiring external platforms or CSV exports. Choose based on your workflow: email-first, intelligence-first, or spreadsheet-native prospecting.
BetterContact vs Cognism: which has better pricing?
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BetterContact focuses on affordable email discovery and verification, often positioning itself as a cost-effective, stand-alone tool for teams mainly needing accurate emails at scale. Cognism, by contrast, is a more comprehensive B2B sales intelligence platform with broader data enrichment and intent features, but generally at a higher price point. If pricing is the primary concern, BetterContact usually offers lower entry costs and credit-based plans that scale with usage, while Cognism tends to be pricier and enterprise-oriented. Derrick App, with its 100% native Google Sheets workflow, flexible credit system, and no credit card required for the free tier, can deliver a cost-efficient alternative for teams that want integrated contact enrichment and real-time validation without committing to a premium, enterprise-grade data platform.
What’s Cognism review vs Derrick for data enrichment?
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Cognism excels as a premium B2B intelligence platform with strong EMEA coverage and verified contact data, making it ideal for enterprise teams prioritizing data accuracy and intent signals. However, Cognism's higher pricing, API rate limitations, and occasional accuracy gaps for SMBs can create workflow friction. Derrick offers a more accessible alternative with native Google Sheets integration, rollover credits, AI-powered enrichment using Claude and ChatGPT, and real-time email validation-all without requiring complex setup or expensive LinkedIn tools. For teams seeking flexibility, cost efficiency, and seamless spreadsheet-based prospecting, Derrick delivers comparable enrichment depth with superior usability and faster implementation timelines.
Does Derrick replace both BetterContact and Cognism?
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No. Derrick does not replace both BetterContact and Cognism. BetterContact is a specialized email discovery and verification tool, best for teams needing fast, accurate email validation at scale, while Cognism is a full B2B sales intelligence platform with company insights, intent signals, and CRM integrations. Derrick excels as a 100% native Google Sheets enrichment and prospecting hub, offering 50+ attributes, real-time email validation, AI scoring, and vast Zapier/Make integrations. For comprehensive lead enrichment and advanced intent/ABM capabilities, you’d typically pair Derrick with tools like Cognism or BetterContact rather than replacing them outright. Derrick can complement both by fueling your data workflow inside Sheets and handling enrichment and validation, but it doesn’t supplant the core strengths of either competitor.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneCognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
