Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Snov.io vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Snov.io vs Derrick: Clay is a multi-source data enrichment with ai workflows, Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Snov.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Snov.io for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clay vs Snov.io vs Derrick at a glance
Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Snov.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality hassles
Derrick offers real-time validation directly within a 100% native Google Sheets workflow, addressing Clay and Snov.io’s limitations in live data quality checks. Unlike Clay, which can require complex setup for reliable validation, Derrick streamlines validation as you build lists, reducing friction and risk of outdated data. With real-time email validation and 50+ enrichment attributes per contact, Derrick delivers immediate accuracy gains-organizing data hygiene without leaving Sheets. A practical use case is instantly validating a prospect list during list-building, cutting bounce risk and boosting deliverability from day one.
02 Ultra-fast setup with no onboarding friction for teams
Clay and Snov.io require time-consuming setup and ongoing configuration to achieve scalable outreach, often slowing teams at launch. Derrick delivers ultra-fast setup with no onboarding friction by being 100% native Google Sheets, avoiding complex exports or migrations. Teams save an average of 5-10 hours per month and skip LinkedIn Sales Navigator dependencies, accelerating go-to-market. With Derrick, you get immediate access to 50+ enrichment attributes and real-time email validation within familiar Sheets workflows, enabling rapid, frictionless collaboration.
03 Scalable Data Depth for Broad Prospecting Insights
Clay and Snov.io often struggle to deliver broad, scalable data depth across diverse prospect profiles, lacking depth beyond basic contact info. Derrick differentiates by offering 50+ enrichment attributes per contact and company, with scalable depth that grows as you prospect, all 100% inside Google Sheets. This depth translates to more accurate segmentation and broader insights, reducing the need for multiple tools and enabling more targeted campaigns for teams. With real-time validation and AI-powered scoring, Derrick delivers actionable insights at scale, saving hours per month and boosting outreach precision.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Snov.io, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Snov.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Snov.io vs Derrick: full feature comparison
| Clay | Derrick App | Snov.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Email Finder + Sequencer + CRM
Clay vs Snov.io vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible pricing starting at a base tier, plus paid plans that scale with outreach needs; see full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers accessible pricing with an entry-level plan and a free tier, plus scalable paid options to fit growing teams; details vary by usage and plan, with a full breakdown available on the pricing page. See full pricing breakdown for complete details.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Snov.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Clay: which is better for outreach optimization?
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Derrick and Clay both optimize outreach, but they take different approaches. Clay excels at complex workflow automation and multi-source data aggregation, making it ideal for teams needing sophisticated prospecting sequences. However, Derrick offers a more streamlined alternative with its native Google Sheets integration, eliminating setup complexity and CSV exports. Derrick's real-time email validation, integrated AI with Claude and ChatGPT, and rollover credits provide faster deployment and cost efficiency. For teams prioritizing simplicity and speed over advanced automation, Derrick delivers superior outreach optimization with minimal configuration required.
Is Derrick a solid alternative to Clay for data enrichment?
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Yes, Derrick is a solid alternative to Clay for data enrichment, particularly if you prioritize simplicity and speed over complex workflow automation. While Clay excels at multi-step prospecting sequences and integrates numerous data sources, Derrick operates natively within Google Sheets, eliminating CSV exports and setup complexity. Derrick enriches 50+ contact and company attributes with real-time email validation, includes integrated AI powered by Claude and ChatGPT for automatic scoring and segmentation, and offers rollover credits with no credit card required for the free tier. For teams seeking streamlined enrichment without technical overhead, Derrick delivers faster time-to-value than Clay's steeper learning curve, though Clay remains stronger for sophisticated automation workflows requiring extensive third-party integrations and data source aggregation.
How does Derrick differ from Clay in pricing and features?
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Derrick differs from Clay primarily in approach and user experience. Clay excels at complex workflow automation and multi-source data aggregation but requires significant setup time and technical knowledge. Derrick operates natively within Google Sheets, eliminating the need for CSV exports or external platforms, saving teams five to ten hours monthly. While Clay offers more advanced automation capabilities, Derrick prioritizes simplicity and speed with fifty plus enrichment attributes, real-time email validation, integrated AI scoring via Claude and ChatGPT, and rollover credits with no credit card required for the free tier, making it ideal for teams valuing streamlined workflows over complex customization.
Derrick vs Clay vs Snov.io: which offers better overall value?
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Derrick generally offers better overall value for teams seeking a fast, cost-efficient, and scalable B2B data enrichment and prospecting workflow within Google Sheets. Unlike Clay, Derrick is fully native to Sheets with no CSV exports or complex setups, saving significant time and reducing onboarding friction while providing real-time email validation, AI-assisted scoring and segmentation, and 3,000+ integrations via Zapier/Make/n8n. Compared with Snov.io, Derrick delivers richer enrichment (50+ attributes per contact), monthly rollovers of unused credits, and flexible pricing that scales without locking you into high recurring costs. Derrick’s free tier and low entry price points also make it attractive for smaller teams or pilot programs, while its AI features and seamless Google Sheets nativism tend to translate into faster time-to-value and simpler maintenance.
Clay vs Snov.io: which has stronger data enrichment capabilities?
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Clay and Snov.io each excel in different enrichment dimensions. Clay aggregates data from 50+ sources with strong real-time verification and workflow automation, making it powerful for complex prospecting sequences. Snov.io specializes in fast, accurate email discovery with affordable pricing but offers limited enrichment depth beyond contact information. For teams needing comprehensive B2B intelligence combined with simplicity, Derrick's 50+ enrichment attributes, native Google Sheets integration, and built-in AI scoring deliver faster setup with no CSV exports or complex configuration required.
Can Derrick replace both Clay and Snov.io for end-to-end workflows?
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Derrick cannot fully replace both Clay and Snov.io for end-to-end workflows in every scenario, but it can cover a substantial portion of the workflow when your needs align with its strengths. Derrick excels as a 100% native Google Sheets enrichment and prospecting hub with real-time email validation, AI scoring, and broad integrations, offering a simpler, cost-efficient alternative for teams prioritizing speed and ease of use. However, for highly specialized data enrichment (Clay) or deep multi-channel prospecting and verification at scale (Snov.io), you may still need complementary tools depending on your exact requirements.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneSnov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
