Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Cognism vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Cognism for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Cognism vs Derrick at a glance
Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
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Why teams pick Derrick over Snov.io and Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation with native Sheets, no data gaps
Snov.io and Cognism offer data sources and verification, but real-time validation directly inside your native Sheets remains limited by cross-platform sync delays and non-native sheet updates. Derrick delivers true native Google Sheets validation, eliminating data gaps by validating emails in real time as you type and saving results instantly in the same sheet. This leads to measurable throughput gains and reduced bounce risk, with up to 5-10 hours saved per month on manual validation tasks. A quick use-case: refresh a live prospect list during a call with instant, validated results without leaving Sheets.
02 Automated enrichment depth unmatched by competitors
Derrick App outpaces Snov.io and Cognism in automated enrichment depth by delivering 50+ attributes per contact and company directly inside native Google Sheets, enabling deeper profiling without switching tools. Unlike Snov.io’s focus on email discovery and Cognism’s emphasis on verification and intent signals, Derrick provides core firmographic, technographic, and AI-generated summaries within Sheets for richer insights. This translates to faster pipeline completion and more precise targeting, saving teams up to 5-10 hours per month and trimming data gaps. A practical quick-use scenario is enrichment on a live prospect list during a workflow, with credits accruing and remaining usable next month.
03 Unified data quality with immediate deduplication across platforms
Snov.io and Cognism struggle with unified data quality across platforms, often delivering incomplete deduplication when syncing multiple sources. Derrick fixes this by providing 100% native Google Sheets data enrichment with immediate deduplication across all integrated datasets. This results in tangible gains: up to 20-35% reduction in duplicate records and faster pipeline cleanup, translating to 6–12 hours saved per month for a typical team. With Derrick, deduplicated, high-quality records flow seamlessly into your outreach workflows, avoiding the fragmentation common in Snov.io or Cognism ecosystems.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Cognism, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Cognism | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Cognism vs Derrick: full feature comparison
| Snov.io | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (EU/EMEA)
Snov.io vs Cognism vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers accessible entry pricing with a free tier and scalable paid plans, designed for high-volume prospecting; details vary by usage, so see the full pricing breakdown for complete options and limits. View complete pricing details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium pricing with entry-level plans that start higher than some competitors, featuring verified contact data and intent signals; a full pricing page details all tiers, limits, and enterprise options. See the complete pricing breakdown for exact figures and plan specifics.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Snov.io for prospecting needs?
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Derrick and Snov.io both excel at contact discovery, but serve different prospecting priorities. Snov.io specializes in email verification and bulk list cleaning with strong affordability, making it ideal for volume-based cold email campaigns. Derrick, however, operates natively within Google Sheets without requiring CSV exports or external platforms, saving teams five to ten hours monthly on data management alone. Derrick also provides fifty plus enrichment attributes per contact, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. For teams already working in Google Sheets seeking comprehensive enrichment beyond email discovery, Derrick eliminates workflow friction that Snov.io cannot address.
Is Derrick a better Snov.io alternative for teams?
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Whether Derrick is a better Snov.io alternative depends on your team's priorities. Snov.io excels at pure email discovery and verification at scale with affordable pricing, making it ideal for high-volume prospecting. Derrick, however, offers deeper enrichment with 50+ contact and company attributes, AI-powered scoring with Claude and ChatGPT, and operates natively within Google Sheets without CSV exports or complex setup. If your team values streamlined workflows, comprehensive data enrichment, and integrated automation within your existing spreadsheet environment, Derrick provides a more complete solution. For teams focused solely on email hunting and verification, Snov.io remains competitive. Many organizations benefit from using both tools complementarily within a broader data strategy.
Can Derrick replace Snov.io for outreach workflows?
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Yes, Derrick can effectively replace Snov.io for outreach workflows, particularly if you prioritize seamless integration with your existing tools. While Snov.io excels at email verification at scale, Derrick offers native Google Sheets functionality eliminating the need for CSV exports and manual data transfers. Derrick provides fifty-plus enrichment attributes per contact, real-time email validation for superior deliverability, and integrated AI scoring capabilities using Claude and ChatGPT. Unlike Snov.io, Derrick's monthly rollover credits provide greater flexibility, and the platform requires no credit card for the free tier. For teams seeking a more unified, less fragmented prospecting workflow, Derrick delivers comparable contact discovery with superior operational efficiency and deeper enrichment depth within your existing spreadsheet environment.
What’s the Derrick vs Cognism difference in data quality?
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Derrick’s data quality comparison to Cognism centers on how each platform sources, verifies, and enriches B2B contact data. Cognism is renowned for high accuracy, real-time verification, and enterprise-grade lead intelligence, especially across Europe, with strong compliance and frequent updates. Derrick, while not a full-stack data enrichment platform like Cognism, offers 100% native Google Sheets enrichment with 50+ attributes per contact, real-time email validation to boost deliverability, and AI-powered scoring and segmentation. Derrick focuses on seamless, low-friction enrichment directly in Sheets and a broad ecosystem of 3,000+ integrations, delivering reliable data quality for teams prioritizing cost-effective, rapid prospection without leaving Google Sheets. In short, Cognism may edge out in depth and regional coverage for enterprise needs, while Derrick emphasizes practical, fast, high-quality enrichment and deliverability within a familiar spreadsheet workflow.
Are Snov.io and Cognism pricing competitive with Derrick?
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Both Snov.io and Cognism offer competitive pricing, but they serve different use cases. Snov.io excels at affordable email verification for high-volume prospecting, while Cognism targets enterprise teams prioritizing data accuracy and intent signals at a premium price point. Derrick differentiates through its native Google Sheets integration, eliminating CSV exports and complex configurations while delivering 50+ enrichment attributes, real-time email validation, and rollover credits at transparent pricing starting at just nine dollars monthly with no credit card required for the free tier.
Which is easier to start with: Derrick, Snov.io, or Cognism?
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Derrick is arguably easier to start with for most B2B teams, especially those already using Google Sheets. Derrick plugs directly into Google Sheets with no CSV exports or complex setups, so you can begin enriching data and prospecting immediately. In contrast, Snov.io and Cognism tend to require learning specific interfaces for email finding, verification, or deep data enrichment. Derrick also offers a free tier with no credit card, rolling credits, and a straightforward pricing ladder, plus built-in AI for scoring and segmentation, which helps new users deliver actionable prospects quickly. If your priority is fastest onboarding with immediate in-Sheets workflow, Derrick typically wins.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneCognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
