Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Adapt.io vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Adapt.io vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Adapt.io is a b2b contact database + linkedin chrome extension with 150m+ contacts. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Adapt.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Adapt.io for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Adapt.io vs Derrick at a glance
Adapt.io
- Starting price: Free 25 credits/mo · Starter $49/mo
- Free plan: Yes - 25 email + 25 enrichment credits/mo permanently
- Founded: 2016
- HQ: Coimbatore, Tamil Nadu, India
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Adapt.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without manual overhead
Cognism and Adapt.io both rely on downstream verification steps that still require manual checks or separate tools to ensure accuracy in real-time. Derrick delivers real-time verification directly inside Google Sheets, eliminating manual validation overhead without exporting data or switching platforms. This directly translates to tangible time savings and improved deliverability, with up to 5-10 hours saved per month for typical workflows. For quick wins, Derrick validates emails and enriches over 50 attributes per contact in the same sheet, streamlining your prospecting cadence.
02 Rapid, scalable enrichment with 3000+ integrations for teams
Cognism and Adapt.io can struggle with rapid, scalable enrichment at team scale due to limited native connectivity or complex setup requirements. Derrick differentiates by delivering 3000+ integrations through Zapier, Make, and n8n, all within a 100% native Google Sheets workflow. Teams gain measurable efficiency, saving hours monthly while enriching 50+ attributes per contact with real-time validation and AI-driven scoring. Derrick enables quick, iterative enrichment in a familiar sheet environment, reducing setup time and boosting throughput.
03 No-code data validation for AI-driven enrichment
Cognism and Adapt.io both struggle with seamless no-code data validation that feeds AI-driven enrichment, often requiring manual checks or external tools. Derrick provides native, no-code validation directly inside Google Sheets, enabling AI scoring, segmentation, and enrichment without leaving the workspace. This eliminates validation bottlenecks and delivers cleaner data for AI-driven enrichment, saving time and reducing errors; expect measurable improvements in deliverability and accuracy. For example, Derrick’s real-time email validation and 50+ enrichment attributes can streamline workflows in a single pane, with credits that are easily trackable and reportable.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Adapt.io, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Adapt.io does better
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- Genuinely usable free tier
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Adapt.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 25 credits/mo · Starter $49/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€300/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 25 email + 25 enrichment credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Adapt.io vs Derrick: full feature comparison
| Cognism | Derrick App | Adapt.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B Contact Database + Chrome Extension
Cognism vs Adapt.io vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism pricing starts with a premium entry-level tier, with higher-end plans designed for enterprise needs; detailed pricing varies by features and usage. See the full pricing breakdown for all plans and exact costs.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database + Chrome Extension Adapt.io
Free 25 credits/mo · Starter $49/mo
Best for: Solo SDRs + small teams needing affordable B2B contact data
Adapt.io offers entry-level plans with accessible pricing and a free tier to start automating without code; a full pricing breakdown is available on the pricing page for detailed plan comparisons and usage limits. See full pricing breakdown for details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Adapt.io if…
- You specifically need solo sdrs + small teams needing affordable b2b contact data
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- You're already invested in the Adapt.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Adapt.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism difference for data accuracy?
+
Derrick and Cognism approach data accuracy differently based on their core strengths. Cognism excels at real-time contact verification and EMEA market coverage with a premium database, making it ideal for teams prioritizing verified contact data at scale. Derrick, however, integrates directly into Google Sheets with real-time email validation and fifty-plus enrichment attributes per contact, eliminating manual exports and reducing data handling errors. While Cognism focuses on lead intelligence, Derrick combines accuracy with seamless workflow automation and AI-powered insights, making it particularly effective for teams seeking enrichment without platform switching or complex integrations.
Is Derrick a better alternative to Cognism for SMBs?
+
For SMBs, Derrick offers a more accessible alternative to Cognism by operating natively within Google Sheets, eliminating complex setup and CSV exports. While Cognism excels at enterprise-grade contact verification and intent signals, it carries premium pricing and steeper implementation costs. Derrick provides comparable data enrichment with 50+ attributes per contact, real-time email validation, and integrated AI scoring at significantly lower price points starting at nine dollars monthly. SMBs benefit from Derrick's rollover credits, no credit card requirement for free tier access, and seamless CRM integration via Zapier without requiring additional tools like LinkedIn Sales Navigator, making it a more cost-effective solution for budget-conscious teams prioritizing simplicity and flexibility.
Derrick vs Cognism vs Adapt.io: which is best overall?
+
The best choice depends on your specific needs. Cognism excels at verified contact data and EMEA coverage with strong intent signals, making it ideal for enterprise teams prioritizing data accuracy. Adapt.io offers straightforward workflow automation and data appending with an accessible interface, suited for mid-market operations. Derrick stands out for teams already using Google Sheets, delivering 50+ enrichment attributes, real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits starting at just $9 monthly with no credit card required. If you want native spreadsheet prospecting without complex integrations or expensive subscriptions, Derrick eliminates friction while matching Cognism's enrichment depth and Adapt.io's ease of use.
How does Cognism compare to Adapt.io for pricing?
+
Cognism tends to be a premium B2B data platform with strong data accuracy, GDPR/CCPA compliance, and robust intent signals, which often translates into higher pricing than Adapt.io. Adapt.io is generally positioned as a cost-effective, no-code workflow automation and data enrichment tool with straightforward pricing. For teams choosing between Cognism and Adapt.io, you’re weighing Cognism for high-quality contact data and intent-driven targeting versus Adapt.io for dependable enrichment and easier integration at a lower upfront cost. Derrick App sits between these by offering extensive native Google Sheets enrichment, 50+ attributes per contact, real-time email validation, AI scoring and segmentation, and a scalable credits-based model with rollover and a free tier, delivering value without requiring external platforms or CSV exports.
Is Adapt.io a good review-worthy Derrick alternative?
+
Adapt.io is a capable workflow automation platform, but it's designed primarily for data integration and API management rather than B2B sales intelligence. While it offers reliable data appending and decent accuracy for lead enrichment, it lacks the specialized prospecting features that make Derrick stand out. Derrick operates natively within Google Sheets without requiring external platforms or CSV exports, integrates both Claude and ChatGPT AI for intelligent scoring and segmentation, and offers rollover credits with no credit card required for free users. For teams prioritizing seamless enrichment directly in their spreadsheets combined with advanced AI capabilities and cost efficiency, Derrick delivers more comprehensive value than Adapt.io's more limited automation focus.
Can Derrick replace Cognism and Adapt.io for pricing and features?
+
Derrick cannot be a direct one-to-one replacement for Cognism and Adapt.io when it comes to pricing and core features. Cognism specializes in B2B lead intelligence, data accuracy, GDPR/CCPA-compliant verification, and robust intent signals, which are designed for enterprise-scale prospecting and deep enrichment-areas where Adapt.io focuses on no-code workflow automation and data integration. Derrick, by contrast, is a 100% native Google Sheets enrichment platform with over 50 attributes per contact, real-time email validation, AI-driven scoring and segmentation, and extensive Zapier/Make/n8n connectivity, plus a transparent, credit-based pricing model. If your priority is automated lead enrichment, workflow automation, and cost flexibility within Sheets, Derrick adds value; if you need enterprise-grade data accuracy, multi-channel outreach, and advanced intent/ABM capabilities, Cognism or Adapt.io may better fit those requirements. In practice, many teams pair Derrick with Cognism or Adapt.io to cover both enrichment workflows and high-fidelity prospect data or automation at scale.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneAdapt.io vs Derrick - solo duel
Drop the third-party context and see how Adapt.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
