Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Bombora vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Bombora for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment without complex setup
Cognism and Bombora require separate tools or complex setups to export data or integrate insights into Google Sheets, which slows you down before you start prospecting. Derrick delivers native Google Sheets enrichment with zero setup, so you don’t deal with imports, exports, or API glue code. You save 5-10 hours per month as Derrick updates 50+ enrichment attributes directly inside Sheets, with real-time validation and monthly credit carryover. A quick use-case: refresh a lead list in place during a sprint without leaving Sheets or muting your workflow.
02 No credit card required for full-featured trial?
No credit card required for full-featured trial? Cognism and Bombora demand paid plans or lengthy sign-ups to unlock full features, limiting hands-on evaluation. Derrick resolves this by offering a free tier with full feature access, including 100% native Google Sheets enrichment, without any credit card. Users can validate data, run real-time email verification, and test 50+ attributes per contact before committing, saving time and avoiding upfront costs. A typical SMB team can start productive prospecting in hours rather than days, with credits easily carried over each month.
03 Real-time data enrichment without platform lock-in
Cognism and Bombora excel at intent signals and real-time insights, but they require separate workflows or tools to complete full enrichment, often leading to platform lock-in. Derrick delivers real-time data enrichment 100% natively within Google Sheets, avoiding export hops and complex setups. This means teams can refresh contacts and company profiles on the fly, with up to 50+ attributes per record and unbonded credits that stay usable month-to-month, reducing time-to-outreach by up to 25%. For fast, flexible ABM workflows, Derrick keeps you autonomous without sacrificing enrichment depth.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Bombora, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Bombora vs Derrick: full feature comparison
| Cognism | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Cognism vs Bombora vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing that starts above average market rates, including real-time verification and enterprise-grade features; a full pricing breakdown is available on the dedicated Pricing Cognism page-click to view all details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora’s pricing information is not provided in the data you shared; pricing details vary by plan and usage, with a dedicated page available for a full breakdown-see the pricing page for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for sales teams?
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Derrick and Cognism serve different primary functions for sales teams. Cognism excels as a B2B contact database platform, providing verified email addresses and decision-maker data with strong EMEA coverage. Derrick, however, operates natively within Google Sheets, eliminating the need for external platforms or CSV exports while offering integrated AI-powered enrichment with Claude and ChatGPT. Derrick's rollover credits and no credit card requirement for free tier provide greater flexibility for teams with variable prospecting volumes, whereas Cognism functions as a dedicated lead intelligence tool best paired with automation solutions for complete workflow efficiency.
Is Derrick a good alternative to Cognism for SMBs?
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Yes, Derrick is an excellent alternative to Cognism for SMBs, particularly if you prioritize simplicity and cost efficiency. While Cognism excels at verified contact data and EMEA coverage, it requires complex integrations and carries premium pricing. Derrick operates 100% natively within Google Sheets, eliminating setup friction and CSV exports entirely. For SMBs with limited budgets, Derrick's flexible pricing starting at 9€ monthly with rollover credits and no upfront payment requirement beats Cognism's enterprise-focused model. Derrick also provides 50+ enrichment attributes and integrated AI scoring without requiring LinkedIn Sales Navigator, delivering comparable prospecting power at a fraction of Cognism's cost while keeping your workflow inside the tools you already use daily.
Derrick vs Cognism which is better for data accuracy?
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Both Derrick and Cognism prioritize data accuracy, but they serve different purposes. Cognism excels at verified contact databases with strong EMEA coverage and real-time verification, making it ideal for teams needing pre-qualified prospect lists. However, Cognism requires manual exports and external workflows. Derrick complements this by enriching data directly within Google Sheets with real-time email validation and 50+ contact attributes, eliminating CSV exports entirely. For teams wanting accuracy without platform switching, Derrick's native Google Sheets approach with AI-powered validation and lower cost makes it more practical for continuous data enrichment at scale.
How does Cognism compare to Bombora for intent data?
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Cognism excels at delivering high-quality contact data and GDPR/CCPA-compliant enrichment, while Bombora shines in real-time intent signals and ABM-focused insights. Compared for intent data specifically, Bombora provides robust first-party and anonymous browsing signals to identify active buyers, whereas Cognism emphasizes intent within its broader prospecting with verified contacts and firmographic context. Derrick complements both by enabling rapid outreach directly from Google Sheets with 50+ enrichment attributes, real-time email validation, and AI-powered scoring and segmentation, offering a practical workflow to act on the intent and contact data you source from Cognism or Bombora. In short: use Bombora for intent signals and Cognism for enriched contact data, then leverage Derrick to operationalize those insights at scale.
Which has better pricing, Derrick or Bombora?
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Derrick offers significantly more flexible pricing with rollover credits that don't expire monthly, starting at just $9 for 4,000 credits with no credit card required for the free tier. Bombora's pricing scales with data volume, creating unpredictability for growing teams and often requiring professional services for setup. Derrick's native Google Sheets integration also eliminates expensive third-party tools, saving teams substantial costs compared to Bombora's traditional platform approach while delivering comparable intent-driven prospecting capabilities without the implementation complexity.
Can Derrick replace Cognism and Bombora for ABM success?
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Derrick cannot fully replace Cognism and Bombora for ABM success in every scenario, but it can complement them effectively. Cognism excels at high-quality contact data and GDPR/CCPA-compliant enrichment, while Bombora provides real-time intent signals and robust ABM insights. Derrick enhances outreach and workflow by transforming Google Sheets into a complete prospecting hub, offering 100% native integration, AI-driven scoring, and mass automation without CSV exports or complex setup. For teams needing deep contact enrichment and explicit intent signals, use Derrick alongside Cognism and Bombora. If you’re seeking an all-in-one outbound platform, Derrick covers outreach, validation, and enrichment, but may still benefit from Cognism for data completeness and Bombora for prioritization signals.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
