Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Datanyze vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Datanyze vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Datanyze is a budget technographic data + contact finder chrome extension (now zoominfo subsidiary). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Datanyze) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Datanyze for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Datanyze vs Derrick at a glance
Datanyze
- Starting price: Free Lite (10 credits/mo) · Pro 1 $21/mo (annual)
- Free plan: Yes - 10 credits/mo for 90 days (Nyze Lite)
- Founded: 2012 - acquired by ZoomInfo 2018
- HQ: San Mateo, CA (now part of ZoomInfo, Vancouver WA)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Datanyze
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich leads in Sheets without complex setup hurdles
Cognism and Datanyze require separate steps or external tools to enrich leads beyond a basic dataset, creating friction for quick enrichment in Sheets. Derrick delivers 100% native Google Sheets enrichment with no complex setup, turning Sheets into a full prospecting hub instantly. With 50+ enrichment attributes per contact, real-time email validation, and monthly credit carryovers, Derrick saves 5-10 hours per month and eliminates export/copy-paste bottlenecks. No credit card is needed for the free tier, so teams can start enriching directly in Sheets without onboarding delays.
02 No-platform fees: real-time data, hands-free enrichment
Cognism and Datanyze often rely on platform-based fees and multi-step data sources, which can limit real-time enrichment and hands-free workflow. Derrick delivers real-time data enrichment directly inside 100% native Google Sheets, eliminating platform fees and complex integrations. Teams save hours weekly and reduce costs by avoiding separate enrichment modules, with up to 50+ attributes per contact and monthly credit rollovers. A practical use case: enrich a lead in Sheets during a live prospecting session, with immediate validation and ready-to-contact data.
03 Automated AI Scoring for Targeted Wins
Cognism and Datanyze provide rich data, but their scoring and targeting capabilities don’t automatically rank prospects for optimal outreach at scale. Derrick differentiates itself with automated AI scoring (CLAUDE/ChatGPT) inside Google Sheets to continuously segment and prioritize leads for targeted wins. This results in faster, more precise outreach and measurable lift, such as improved win rates and reduced time-to-target by up to 20-30% in practice. With Derrick, teams get real-time, score-driven prioritization directly in their existing Sheets workflow, no extra platforms needed.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Datanyze, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Datanyze does better
- Cheapest meaningful technographic + contact bundle
- Strong technographic intelligence (90%+ accuracy claim)
- Intuitive Chrome extension UX
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Datanyze | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free Lite (10 credits/mo) · Pro 1 $21/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€120/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 10 credits/mo for 90 days (Nyze Lite) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Datanyze vs Derrick: full feature comparison
| Cognism | Derrick App | Datanyze | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 29$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Technographic Data + Contact Finder (ZoomInfo Subsidiary)
Cognism vs Datanyze vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-grade B2B data with pricing that reflects its premium positioning, starting with a paid entry tier and ongoing access to verified contacts and company insights; see the pricing page for the full breakdown and options. For complete details, view the full pricing breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Technographic Data + Contact Finder (ZoomInfo Subsidiary) Datanyze
Free Lite (10 credits/mo) · Pro 1 $21/mo (annual)
Best for: Solo founders + small teams needing technographic data on a tight budget
Datanyze offers tiered pricing with an entry-level plan and paid tiers; exact prices vary by features and usage. See the full pricing breakdown on the Datanyze pricing page for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Datanyze if…
- You specifically need solo founders + small teams needing technographic data on a tight budget
- Cheapest meaningful technographic + contact bundle
- Strong technographic intelligence (90%+ accuracy claim)
- You're already invested in the Datanyze ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Datanyze
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Cognism: which is the better option for data enrichment?
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Derrick and Cognism serve different enrichment strategies. Cognism excels at verified contact data and intent signals, particularly in EMEA markets, making it ideal for teams prioritizing lead quality and compliance. However, Derrick offers a more flexible, integrated approach operating natively within Google Sheets without complex exports or setup, combining contact enrichment with built-in AI scoring and real-time email validation. For teams seeking cost-effectiveness, seamless workflow integration, and multi-dimensional enrichment without platform switching, Derrick delivers faster implementation. Cognism works best for enterprise-focused prospecting, while Derrick suits agile teams needing rapid, scalable enrichment directly in their existing spreadsheet workflows.
Is Derrick a strong alternative to Cognism for enterprise teams?
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Yes, Derrick is a strong alternative to Cognism for enterprise teams, particularly those already invested in Google Sheets workflows. While Cognism excels at verified contact data and intent signals, Derrick offers native Google Sheets integration that eliminates manual exports and reduces operational overhead by five to ten hours monthly. Derrick's fifty plus enrichment attributes per contact and company, combined with real-time email validation and integrated AI scoring, provide comparable intelligence depth. For enterprises prioritizing workflow efficiency, cost control through rollover credits, and seamless data enrichment without external platforms, Derrick delivers enterprise-grade capabilities with significantly lower implementation friction than Cognism's traditional SaaS approach.
Derrick vs Cognism pricing: which fits budget best?
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Derrick offers significantly lower pricing starting at zero dollars with 100 free credits and no credit card required, making it ideal for budget-conscious teams testing the platform. Cognism positions itself as premium with enterprise-focused pricing, while Derrick's Small plan at nine dollars monthly provides four thousand credits versus Cognism's higher commitment. Derrick's rollover credits and Google Sheets native integration eliminate expensive third-party tools and CSV workflows, delivering better value for teams prioritizing cost efficiency without sacrificing data quality or enrichment capabilities.
What’s the main difference between Derrick and Cognism's features?
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The main difference is that Derrick is a fully native Google Sheets enrichment and outreach platform, whereas Cognism is a dedicated B2B sales intelligence tool focused on high-quality contact and company data, real-time verification, and intent signals. Derrick eliminates CSV exports, complex setups, and LinkedIn Navigator reliance by operating entirely inside Google Sheets with 50+ enrichment attributes, real-time email validation, and AI-driven scoring, segmentation, and summaries. Cognism excels at broad data accuracy, GDPR/CCPA compliance, and multi-channel outreach integrations, but at a premium price and with a stronger emphasis on data provision rather than the hands-on, in-sheet automation Derrick provides.
Cognism vs Datanyze: which tool is better for tech stack insights?
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Datanyze excels specifically at technology stack detection with its 70,000+ software database, making it superior for identifying companies using specific tools. Cognism prioritizes verified contact accuracy and EMEA coverage for direct outreach. However, neither offers seamless tech stack enrichment within Google Sheets like Derrick does natively. Derrick combines both technographic and firmographic data directly in your spreadsheet with 50+ enrichment attributes, eliminating manual exports and reducing setup time significantly. For teams needing integrated tech stack insights without leaving their workflow, Derrick provides faster implementation than either standalone platform.
Does Derrick replace both Cognism and Datanyze for you?
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No, Derrick does not replace both Cognism and Datanyze for you. Cognism specializes in high-quality B2B contact and firmographic data with real-time verification and intentional targeting, while Datanyze excels at technographic insights and large-scale technology-focused profiling. Derrick complements these by focusing on enrichment directly inside Google Sheets, email validation, and AI-powered scoring and segmentation, plus vast Zapier/Make integrations. In short, Derrick can supplement and streamline workflows, but it isn’t a full substitute for Cognism’s deep data quality or Datanyze’s tech-stack intelligence on its own.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDatanyze vs Derrick - solo duel
Drop the third-party context and see how Datanyze compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
