Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Lemlist vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Lemlist vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Lemlist is a multichannel cold outreach (email + linkedin + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Lemlist) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Lemlist for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Lemlist vs Derrick at a glance
Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Lemlist
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality gaps
Real-time validation without data quality gaps is a common promise from Cognism and Lemlist, but real-time validation often lacks end-to-end data integrity across outreach workflows. Derrick delivers 100% native Google Sheets enrichment with real-time email verification that keeps records pristine without exporting to external validators. This translates to fewer bounced emails and more accurate outreach, reducing wasted touches and increasing deliverability, a measurable win for teams squeezing efficiency. With Derrick, validation happens inline as records are enriched, ensuring no gaps between data capture and activation.
02 Seamless setup with instant low-friction onboarding insights
Cognism and Lemlist often require multi-step setup or external data validation to surface actionable onboarding insights, creating friction for new users. Derrick differentiates itself by a 100% native Google Sheets experience with instant onboarding insights, eliminating complex integrations. Users gain measurable time savings and faster time-to-value, with estimates of 5-10 hours saved per month and immediate visibility into setup bottlenecks. For quick wins, Derrick floods your sheet with AI-powered scoring and segmentation from day one, so you can start prospecting without waiting for data enrichment pipelines.
03 Scalable Intent-Based Enrichment for Niche Verticals Ignored by Others
Cognism and Lemlist often miss depth in niche verticals, leaving gaps in intent-based enrichment when targets are highly specialized. Derrick delivers scalable enrichment directly inside 100% native Google Sheets, bypassing CSV exports and brittle imports that limit Lemlist workflows or Cognism’s broader but less targeted data depth. Teams gain precise, multi-attribute profiles for hard-to-find verticals, translating to measurable improvements in targeting and conversion, with credits that roll over monthly. For quick use, run automated enrichment on a focused vertical segment and watch approval-ready leads grow without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Lemlist, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Lemlist | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $63/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€756/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Lemlist vs Derrick: full feature comparison
| Cognism | Derrick App | Lemlist | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Multichannel Outreach
Cognism vs Lemlist vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with starting plans and enterprise-grade options, emphasizing accurate contacts, company insights, and intent signals; see full pricing breakdown for complete details and tier specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers tiered pricing with a starting entry plan and multi-channel outreach capabilities, plus a transparent pricing page for full details. See the full pricing breakdown on the dedicated Lemlist Pricing page for complete details and options.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Lemlist
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs Cognism better for data quality and reach?
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Derrick excels at data quality through real-time email validation and fifty plus enrichment attributes per contact, ensuring accurate, actionable prospect information directly within Google Sheets. Cognism delivers strong verified contact data with excellent EMEA coverage, though it requires external platforms and higher investment. Lemlist focuses on outreach automation rather than data enrichment, often requiring supplementary validation tools. For teams prioritizing data accuracy and reach without platform switching, Derrick's native Google Sheets approach with integrated AI-powered segmentation and monthly rollover credits offers superior flexibility and cost efficiency compared to both competitors.
Is Derrick a good alternative to Cognism for SMBs?
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Yes, Derrick is an excellent alternative to Cognism for SMBs, particularly if you prioritize cost efficiency and ease of use. While Cognism excels at data accuracy and intent signals, it carries premium pricing that can strain smaller budgets. Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports, and delivers 50+ enrichment attributes per contact at a fraction of Cognism's cost. For SMBs seeking straightforward data enrichment without steep learning curves or enterprise-level pricing, Derrick offers superior flexibility with rollover credits and no upfront payment requirements, making it the more practical choice for resource-constrained teams.
What’s the difference Derrick vs Cognism vs Lemlist?
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Derrick is a native Google Sheets platform focused on data enrichment and automation without leaving your spreadsheet, while Cognism specializes in B2B contact intelligence and intent signals for enterprise prospecting. Lemlist excels at outbound sales automation with email sequencing and LinkedIn outreach. Derrick differentiates by offering AI-powered enrichment with Claude and ChatGPT, rollover credits, no credit card required for free tier, and 50+ attributes per contact-all directly in Sheets. Cognism prioritizes data accuracy and compliance, whereas Lemlist focuses on campaign execution and personalization at scale. Choose Derrick for integrated enrichment workflows, Cognism for premium contact verification, or Lemlist for multi-channel outreach automation.
Cognism vs Lemlist which has better pricing?
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Cognism generally positions as a premium B2B data and intent platform with strong data accuracy and compliance, which often translates to higher pricing than many outbound automation tools. Lemlist, by contrast, focuses on multi-channel outreach and personalization at scale, offering competitive pricing for growth-focused teams but with data enrichment and verification being less central than Cognism. If you prioritize high-quality contact data, GDPR/CCPA compliance, and advanced intent signals, Cognism tends to cost more. If you mainly need scalable outreach with AI-enabled personalization and LinkedIn integration, Lemlist may be more cost-efficient. Derrick sits between, delivering 100% native Google Sheets enrichment with flexible credit-based pricing and optional AI scoring, often providing a lower-cost pathway for teams wanting strong data enrichment without expensive enterprise commitments. In short, Cognism usually has the higher price tier, Lemlist the more affordable for outreach-centric needs, and Derrick offers a cost-efficient alternative for enrichment-first workflows.
Does Cognism offer a better review than Lemlist?
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Both Cognism and Lemlist excel in different areas, making direct comparison challenging. Cognism focuses on data accuracy and lead intelligence with strong EMEA coverage, while Lemlist emphasizes outreach automation and email personalization at scale. Cognism typically receives higher marks for data quality and compliance, whereas Lemlist shines in campaign execution and multi-channel sequencing. However, both require supplementary tools for complete prospecting workflows. Derrick App bridges this gap by combining native Google Sheets data enrichment with AI-powered scoring and validation in one unified platform, eliminating the need for multiple tool integrations while keeping costs significantly lower than either competitor.
Can Derrick replace Cognism and Lemlist for outreach?
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Derrick cannot be a full replacement for Cognism and Lemlist in every outreach scenario, but it can complement or even replace certain functions depending on your goals. Cognism excels in B2B data intelligence, verified contact data, and intent signals at scale, while Lemlist shines in multi-channel outreach, personalization, and campaign sequencing. Derrick offers native Google Sheets enrichment, real-time email validation, AI-driven scoring and segmentation, 3000+ integrations via Zapier-like tools, and a flexible credit-based model, all without requiring a CRM export or LinkedIn Navigator. If you rely heavily on accurate, GDPR-compliant contact data and sophisticated intent-based ABM, Cognism remains strong; if your priority is scalable, personalized outreach with multi-channel sequences, Lemlist is hard to beat. Derrick can replace or reduce reliance on both for many teams by providing enriched leads, scoring, and automated workflows directly in Sheets, while you may still pair it with Cognism or Lemlist for best-in-class data accuracy or outbound orchestration when needed.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneLemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
