Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Cognism and Prospeo both struggle with real-time validation gaps for SMB workflows, often delivering data that requires post-validation or asynchronous checks. Derrick delivers real-time email validation directly inside 100% native Google Sheets, eliminating export delays and data silos. This means SMB teams experience immediate deliverability improvements and higher quality outreach without leaving Sheets, saving 5-10 hours per month in manual validation. A practical use case is on-the-fly list validation during prospecting sessions, reducing bounce risk from day one.
Cognism and Prospeo both struggle with scalable workflow automation beyond their core capabilities, often requiring additional tools to reach 3,000+ integration points. Derrick differentiates itself by delivering 3000+ native integrations via Zapier/Make/n8n, enabling seamless, end-to-end workflows inside a single platform. This yields tangible efficiency gains, saving teams up to 5–10 hours per month and reducing manual handoffs across tools. With Derrick, you can build complex multi-step prospecting flows without exporting data or juggling separate systems.
Cognism and Prospeo excel at individual data points, but Cognism often lacks built-in automated enrichment workflows for downstream team collaboration, while Prospeo focuses on email discovery rather than end-to-end enrichment. Derrick addresses this by unifying data enrichment and workflow automation directly inside Google Sheets, turning it into a complete prospecting hub without exporting data. Teams gain measurable time savings and consistency: up to 5-10 hours saved per month from native, zero-config enrichment and automated task routing, plus 50+ attributes per contact to fuel faster decision-making. Use cases like real-time email validation and AI-driven profiling scale seamlessly across expert teams, without switching tools.
We're upfront - every tool has strengths. Here's where Cognism, Prospeo, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Prospeo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 75 credits/mo · Starter $39/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€900/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 75 email credits + 100 Chrome ext credits/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Cognism | Derrick App | Prospeo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 27$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (EU/EMEA) Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing that starts above entry-level tiers, reflecting its enterprise-focus and strong data accuracy, with details and plan options available on the pricing page. See full pricing breakdown for complete details and tier options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Single-Profile Email Finder + Mobile Free 75 credits/mo · Starter $39/mo
Best for: Solo SDRs running single-profile LinkedIn lookups
Prospeo offers credit-based plans with an accessible entry point and scalable tiers, starting from a value-focused paid option; see full pricing breakdown for all credits, limits, and add-ons. For complete details, view the pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Prospeo compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →