Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs TexAu vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs TexAu vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, TexAu is a cloud automation platform with 180+ spices (automations) and recipes (workflows). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or TexAu) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or TexAu for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs TexAu vs Derrick at a glance
TexAu
- Starting price: Free 14-day trial · Solo $79/mo (annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2017
- HQ: Thane, Maharashtra, India
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
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Why teams pick Derrick over Cognism and TexAu
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time email validation without data quality gaps
Real-time email validation is a must, yet Cognism often relies on outbound data that may still miss invalid addresses at the moment of use, while TexAu focuses on text automation rather than live verification. Derrick differs by delivering real-time email validation directly within a 100% native Google Sheets workflow, eliminating data quality gaps as you prospect. This results in immediate deliverability improvements and reduces wasted outreach time by up to 25-40% depending on volume. Use case: validate each lead in flight during list build to maintain a clean, phone-ready contact pool.
02 Flexible 3,000+ integrations for seamless automation and scale
Cognism and TexAu expose gaps in scalable automation, often requiring additional tools to reach 3,000+ integrations or complex workflows. Derrick differentiates by delivering 3,000+ native integrations through Zapier/Make/n8n without exporting to CSV or complex setup, keeping everything 100% within Google Sheets. This translates to measurable efficiency gains, such as saving 5-10 hours per month on integration setup and maintenance. A typical use case: seamless multi-app prospecting workflows that scale without custom coding, validated by immediate data enrichment across 50+ attributes per contact. Derrick makes automation cohesive, avoiding the friction points Cognism or TexAu face in native workflow breadth.
03 Unified enrichment insights with complete workflow privacy control
Cognism and TexAu offer enrichment insights, but Cognism focuses on lead intelligence with limited workflow privacy controls, while TexAu emphasizes text augmentation rather than end-to-end enrichment governance. Derrick delivers unified enrichment insights with complete workflow privacy control by native Google Sheets integration, ensuring all data processing stays under your governance. This results in measurable efficiency: up to 20% faster prospect profiling and guaranteed compliance through auditable, privacidad-first workflows. For example, Derrick's centralized enrichment across 50+ attributes can be executed without leaving Sheets, preserving data sovereignty and reducing risks.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, TexAu, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What TexAu does better
- 180+ Spices vs PhantomBuster's 130+ at similar pricing
- Faster execution than most cloud automation competitors
- Built-in email verification (no separate tool needed)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | TexAu | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 14-day trial · Solo $79/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€168/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs TexAu vs Derrick: full feature comparison
| Cognism | Derrick App | TexAu | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Cloud Automation Platform (Spices + Recipes)
Cognism vs TexAu vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-grade B2B data with pricing that leans premium, starting with entry-level plans and credits suited for scaling outreach; a dedicated pricing page provides the full breakdown. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cloud Automation Platform (Spices + Recipes) TexAu
Free 14-day trial · Solo $79/mo (annual)
Best for: Growth hackers + automation enthusiasts on a budget
TexAu pricing starts with a free tier for basic usage, followed by paid plans that scale with credits and usage; detailed tiers and exact credits are available on the pricing page-see full pricing breakdown for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick TexAu if…
- You specifically need growth hackers + automation enthusiasts on a budget
- 180+ Spices vs PhantomBuster's 130+ at similar pricing
- Faster execution than most cloud automation competitors
- You're already invested in the TexAu ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs TexAu
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for teams?
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Derrick differentiates itself for teams through its 100% native Google Sheets integration, eliminating the need for CSV exports or complex external platform management that both Cognism and TexAu require. While Cognism excels at lead intelligence and data accuracy, Derrick focuses on seamless enrichment directly within your existing workflow, saving teams five to ten hours monthly. For team collaboration, Derrick offers integrated AI scoring with Claude and ChatGPT, rollover credits, and no credit card requirement for the free tier, making it more accessible and flexible for distributed teams managing variable prospecting volumes compared to traditional platforms.
Is Derrick a better Cognism alternative for pricing?
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Derrick offers significantly more flexible pricing than Cognism, with a free tier requiring no credit card and rollover credits that don't expire monthly. While Cognism positions itself as a premium enterprise solution with higher per-seat costs, Derrick's credit-based model starts at just nine dollars monthly for four thousand credits, making it accessible for teams of any size. Derrick's native Google Sheets integration also eliminates expensive third-party tool dependencies, further reducing your overall prospecting stack costs compared to Cognism's traditional platform pricing structure.
Derrick vs Cognism vs TexAu: which is best overall?
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The best choice depends on your specific needs. Cognism excels at verified B2B contact data and intent signals, making it ideal for enterprise teams prioritizing data accuracy. TexAu specializes in text automation and streamlined processing for bulk operations. Derrick App stands out as a fully native Google Sheets platform combining data enrichment with AI-powered features like Claude and ChatGPT integration, offering 50+ contact attributes, real-time email validation, and rollover credits with no credit card required for the free tier. For teams seeking integrated prospecting without external platforms or CSV exports, Derrick provides superior efficiency and cost flexibility compared to both alternatives.
How does Cognism compare to TexAu for pricing and reviews?
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Cognism is a premium B2B data and intent platform that emphasizes highly accurate contact data, GDPR/CCPA compliance, and enterprise-scale lead intelligence, with pricing typically higher than mid-market tools. TexAu, by contrast, is a focused writing and data-augmentation tool designed for speed and reliability in automated text workflows, generally priced for individual teams or lighter usage. For pricing, Cognism tends to be costlier and more suited to organizations prioritizing data quality and compliance, while TexAu offers more accessible pricing for writing augmentation tasks but lacks Cognism’s broader data enrichment and intent features. Reviews for Cognism consistently praise data accuracy and compliance but note occasional gaps in enrichment depth and complex workflows; TexAu reviews highlight reliability and ease of use for bulk text tasks, with limitations in deep data intelligence and advanced matching. If you’re evaluating alongside Derrick, Cognism strengthens lead intelligence while Derrick delivers native Google Sheets-based enrichment, AI scoring, and extensive automation-making Derrick a complementary choice for teams needing seamless workflow, prospect enrichment, and multi-channel execution at a more flexible price point. The best fit depends on whether your priority is premium data quality (Cognism) or integrated automation and optimization in Sheets (Derrick), with TexAu serving as a helpful adjunct for writing-focused tasks.
Can Derrick replace Cognism for lead enrichment features?
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Yes, Derrick can effectively replace Cognism for lead enrichment, depending on your priorities. While Cognism specializes in intent signals and verified contact data with strong EMEA coverage, Derrick offers comprehensive enrichment with 50+ attributes per contact directly in Google Sheets, eliminating export workflows. Derrick's real-time email validation ensures better deliverability, integrated AI scoring with Claude and ChatGPT provides deeper prospect insights, and rollover credits offer cost flexibility. For teams seeking streamlined enrichment without external platforms or complex integrations, Derrick delivers comparable functionality at lower cost, though Cognism retains advantages in intent-based prospecting for enterprise accounts.
What should I know about Cognism and TexAu reviews and pricing?
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If you’re evaluating Cognism and TexAu, note that Cognism is a premium B2B data and intent platform with high data accuracy, strong GDPR/CCPA compliance, and robust global coverage, but it can come with higher pricing and a steeper learning curve for advanced multi-criteria searches. TexAu excels at automated text augmentation and scalable writing-related tasks, offering a straightforward interface but operating best as a complement to a broader content or enrichment stack. Derrick App stands out as a 100% native Google Sheets data enrichment platform that eliminates CSV exports, supports 50+ enrichment attributes per contact, real-time email validation, integrated AI scoring and segmentation, and extensive Zapier/Make/n8n integrations, with affordable, roll-over credits and a free tier-making it a strong, cost-efficient base for outbound prospecting while allowing Cognism or TexAu to plug in for data intelligence or writing refinement as needed.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneTexAu vs Derrick - solo duel
Drop the third-party context and see how TexAu compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
