Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Woodpecker vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Woodpecker for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
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Why teams pick Derrick over Cognism and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get enriched data faster without manual verification delays
Cognism delivers strong data accuracy and verification, but it can slow workflows when teams need rapid, enriched records for high-velocity outreach. Derrick works 100% natively inside Google Sheets, eliminating export steps and manual waits, so enriched data lands instantly where teams already work. Users gain faster access to 50+ enrichment attributes per contact and real-time email validation, reducing delays by streamlining verification within the same sheet. For quick-use cases, Derrick’s native sheet integration means you can parallel enrich and outreach without switching tools, cutting time to first outreach noticeably.
02 Real-time verification without data decay across orgs and verticals
Cognism and Woodpecker can struggle with maintaining fresh, verifiable data across diverse orgs and verticals in real-time, leaving gaps as teams scale outreach. Derrick addresses this by delivering live verification directly within 100% native Google Sheets, ensuring data does not decay as you expand across segments. Companies can expect measurable gains like faster validation cycles and improved deliverability, with real-time updates across multiple verticals. A practical use case: enrich and validate global contact records on the fly during multi-channel campaigns without exporting data.
03 Unified multi-tool workflow in Google Sheets with complete automation
Cognism and Woodpecker struggle to deliver a unified, fully automated multi-tool workflow inside Google Sheets, forcing teams to juggle separate apps and manual data transfers. Derrick eliminates this fragmentation by turning Google Sheets into a 100% native, automated prospecting hub with 50+ enrichment attributes, real-time email validation, and AI-assisted scoring all in one sheet. Users save up to 5-10 hours per month and reduce handoffs across tools, thanks to seamless automation and single-source data. A quick use case: import, enrich, validate, score, and segment without leaving Sheets, powered by Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Woodpecker, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Woodpecker vs Derrick: full feature comparison
| Cognism | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Cognism vs Woodpecker vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B intelligence with pricing that starts above entry-level tiers, featuring real-time verification and enterprise-focused plans. See the full pricing breakdown for complete details and tier options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker offers affordable starter tiers with credit-based pricing and scalable paid plans; exact credits and prices vary by plan, with details available on the pricing page. See full pricing breakdown for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Cognism for data enrichment?
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Derrick and Cognism serve different purposes in the prospecting workflow. Cognism excels at verified contact data and intent signals, particularly for EMEA markets, making it strong for lead intelligence. However, Derrick operates natively within Google Sheets with fifty plus enrichment attributes per contact, eliminating manual exports and CSV handling. Derrick includes real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no card required for the free tier, offering greater flexibility for teams seeking streamlined enrichment without leaving their spreadsheet environment.
Is Derrick a better alternative to Cognism?
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Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels at verified B2B contact data and intent signals, particularly for enterprise teams prioritizing data accuracy. However, Derrick offers distinct advantages if you value seamless Google Sheets integration, AI-powered enrichment with Claude and ChatGPT, real-time email validation, and cost efficiency with rollover credits and no card required for free access. Derrick eliminates CSV exports and complex configurations, saving five to ten hours monthly while delivering fifty-plus enrichment attributes per contact. For teams already embedded in Google Sheets seeking affordable, native prospecting automation, Derrick provides superior workflow efficiency than Cognism's standalone platform approach.
What’s the difference Derrick vs Cognism for pricing?
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Derrick offers flexible, rollover credits with no credit card required for the free tier, starting at just 9 euros monthly for 4,000 credits. Cognism positions itself as a premium enterprise solution with higher pricing focused on data accuracy and EMEA coverage. Derrick's pricing model is more accessible for growing teams, especially since unused credits carry over monthly, giving you better budget control. Additionally, Derrick integrates natively into Google Sheets without costly exports or complex setups, reducing operational overhead compared to Cognism's traditional platform approach.
Which is the best Derrick vs Cognism vs woodpecker comparison?
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For a Derrick vs Cognism vs Woodpecker comparison, the best choice depends on your core need: if you want a native Google Sheets-based enrichment and scalable outreach with AI-driven scoring and flexible credits, Derrick clearly stands out, offering 50+ enrichment attributes per contact, real-time email validation, integrated AI (Claude and ChatGPT), and a frictionless free tier with rollover credits and no credit card required. Cognism excels in high-quality, GDPR/CCPA-compliant B2B data, robust intent signals, and CRM integrations, making it ideal for enterprise teams prioritizing data accuracy and multi-channel prospecting, though at a higher price and with more complex setup. Woodpecker shines for simple, fast, hands-on cold email campaigns with reliable deliverability but lacks deep data enrichment and multi-channel intelligence. If your priority is deep enrichment and seamless Google Sheets orchestration at a lower operational overhead, Derrick is the strongest overall option; if data quality and enterprise-scale intent-driven outreach are paramount, Cognism is compelling; for lightweight email campaign execution with straightforward UX, Woodpecker is a good fit.
Does Cognism vs Woodpecker have better pricing than Derrick?
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Cognism and Woodpecker cater to different needs, making direct pricing comparison challenging. Cognism positions itself as a premium B2B intelligence platform with higher costs reflecting data quality and intent signals, while Woodpecker offers more affordable email automation focused on outreach volume rather than enrichment. Derrick provides exceptional value through transparent, credit-based pricing starting at just 9€ monthly with rollover credits, no credit card required for the free tier, and 50+ enrichment attributes combined with native Google Sheets integration that eliminates expensive external tools and LinkedIn subscriptions, making it the most cost-effective solution for teams prioritizing both affordability and comprehensive data enrichment capabilities.
Can Derrick replace both Cognism and Woodpecker for outreach?
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No, Derrick cannot fully replace both Cognism and Woodpecker for outreach in all aspects. Cognism delivers robust B2B data enrichment, GDPR/CCPA compliance, verified contact data, intent signals, and CRM integrations at scale, which Derrick complements but does not duplicate with its native Google Sheets workflow and enrichment capabilities. Woodpecker specializes in scalable email outbound automation with deliverability and sequencing, whereas Derrick adds deep data enrichment, real-time email validation, AI-driven scoring and segmentation, and extensive automation through 3000+ integrations. For teams needing enterprise-grade data quality plus automated multi-channel outreach, using Derrick alongside Cognism and Woodpecker remains a strong, complementary approach rather than a complete one-to-one replacement.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
