Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
ZoomInfo and Kaspr both struggle with real-time validation and deep enrichment beyond basic contact data, often requiring manual QA or secondary tools to verify accuracy. Derrick delivers real-time validation and rich enrichment directly inside 100% native Google Sheets, eliminating the need for manual QA. This translates to measurable efficiency gains, such as saving 5-10 hours per month per user on data cleansing and verification. With Derrick, teams access 50+ enrichment attributes per contact and instant email validation, all without leaving Sheets.
Derrick tackles the limitation of multi-source enrichment seen with ZoomInfo and Kaspr, where data depth often lacks seamless multi-source integration and immediate setup. Unlike Kaspr’s LinkedIn-centric approach and ZoomInfo’s standalone data model, Derrick delivers a flexible, multi-source enrichment flow with a single-click setup inside 100% native Google Sheets. Users gain 50+ enrichment attributes per contact and real-time validation across sources, reducing manual data stitching and saving 5-10 hours per month. A practical win is instant, scalable enrichment without exporting CSVs or heavy configuration, empowering faster outreach in Derrick.
Derrick tackles the gap left by zoominfo and Kaspr, which focus primarily on contact-level data rather than deeper company intelligence and multi-attribute enrichment. Unlike Kaspr’s emphasis on phone/email verification or ZoomInfo’s broad but surface-level depth, Derrick delivers 50+ enrichment attributes per contact or company, including firmographic and technographic signals. This translates to measurable efficiency gains, such as a 15-25% reduction in manual data gathering time and more precise segmentation for targeted campaigns. With native Google Sheets integration, Derrick enables full-profile enrichment within your existing workflow, no exports required.
We're upfront - every tool has strengths. Here's where Zoominfo, Kaspr, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Kaspr | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 15 emails + 5 phones/mo · Starter €45/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 15 B2B emails + 5 phones + 5 direct emails/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Kaspr | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with enterprise-grade options starting at entry-level paid tiers, plus a full pricing page detailing all plan levels and usage allowances-see full pricing breakdown for details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Phone & Email Finder (EU-First) Free 15 emails + 5 phones/mo · Starter €45/mo
Best for: EU-focused SDRs needing LinkedIn phone numbers
Kaspr offers a credit-based pricing model with an entry-level tier and scalable paid plans; exact credit amounts and prices vary by plan-see full pricing breakdown for details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Kaspr compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →