Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Updated
Bombora vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- Bombora vs Zoominfo vs Derrick: Bombora is a b2b intent data and account-research signals, Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Bombora or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Bombora or Zoominfo for outreach.
ABM tools like Bombora command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Bombora's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Bombora's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Bombora vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Bombora and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for outreach
Bombora highlights real-time intent signals but can struggle with timely, contact-level validation for outreach, leaving gaps when you need to reach the right person now. Derrick solves this by delivering real-time email validation and enrichment directly within 100% native Google Sheets, ensuring no data gaps in outbound workflows. With Derrick, teams can verify deliverability and contact accuracy on the fly, reducing bounce and misdirected Outreach by up to a measurable margin (time saved and improved deliverability), while maintaining a seamless, no-code experience. For ZoomInfo, despite broad coverage, it often requires additional tools for real-time validation and engagement, whereas Derrick provides end-to-end, real-time validation integrated into your outreach sheet.
02 Flexible, scalable enrichment without data silos or complex setup
Derrick tackles Bombora and ZoomInfo’s data-silo and setup friction by delivering 100% native Google Sheets enrichment, eliminating complex integrations and CSV exports. Bombora concentrates on intent signals, while ZoomInfo focuses on data breadth; Derrick fills the gap with scalable, in-platform enrichment that stays within Sheets. This translates to measurable efficiency: up to 5-10 hours saved per month and access to 50+ enrichment attributes per contact, all without leaving your familiar workflow. A typical use case is rapid prospect profiling and multi-attribute scoring directly in Sheets, with credits that roll over monthly for continuous growth.
03 Unified, always-on data quality across platforms for outreach effectiveness
Bombora and ZoomInfo both struggle to deliver unified, always-on data quality across platforms for outreach, often requiring separate tools to maintain accuracy and currency. Derrick solves this by delivering 100% native Google Sheets enrichment with real-time validation and 50+ attributes per contact, ensuring a single, consistent dataset across channels. This leads to measurable impact, such as improved deliverability and outreach efficiency, with credits that are reportable and reusable each month. In practice, Derrick provides seamless, end-to-end data quality that stays synchronized as you engage prospects across platforms.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Bombora, Zoominfo, and Derrick each genuinely win.
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Bombora | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$30K/yr min) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€360/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (sales-led demo only) | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Bombora vs Zoominfo vs Derrick: full feature comparison
| Bombora | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✕ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 30000$/an | 9€/mois | 15000$/an |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✕ | ✓ | ✓ |
Pricing in a nutshell B2B Intent Data derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
Bombora vs Zoominfo vs Derrick pricing breakdown
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora's pricing starts with a free/entry tier and scalable paid plans based on data volume, with full details available on the pricing page. For exact tiers, credits, and limits, see the full pricing breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with enterprise-grade options starting at competitive monthly rates and a free tier where available; detailed pricing across plans is provided on the pricing page-see full pricing breakdown for specifics.
Migration Guide
How to switch from Bombora to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Bombora, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Bombora vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Which Derrick vs Bombora comparison shows the main differences?
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Derrick's comparison with Bombora and ZoomInfo highlights three fundamental differences. Bombora specializes in intent data and account identification through digital signal tracking, while ZoomInfo focuses on comprehensive contact and company database enrichment at scale. Derrick, however, operates natively within Google Sheets as a complete prospecting workspace combining data enrichment, email validation, and AI-powered automation without requiring external platforms or CSV exports. Unlike Bombora's intent-focused approach or ZoomInfo's data lookup model, Derrick streamlines the entire workflow from enrichment through personalized outreach, making it ideal for teams prioritizing efficiency and cost-effectiveness over standalone intent or database solutions.
Is Derrick a good Bombora alternative for ABM?
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Yes, Derrick is a strong Bombora alternative for ABM, though they serve different purposes in your prospecting stack. Bombora focuses exclusively on intent data detection, while Derrick provides comprehensive B2B data enrichment, email validation, and AI-powered segmentation directly within Google Sheets. Where Bombora requires integration with external tools for contact discovery and outreach automation, Derrick consolidates these functions natively without setup complexity. For teams wanting a streamlined, all-in-one ABM workflow without platform switching, Derrick's monthly rollover credits and no-card-required free tier offer more operational flexibility than Bombora's rigid data-provider model.
Derrick vs Bombora vs zoominfo: which wins on features?
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Each platform excels in different areas. Bombora specializes in intent data and buying signals, making it ideal for account-based marketing strategies. ZoomInfo offers extensive contact and company database coverage with strong data verification and CRM integrations. Derrick differentiates by operating natively within Google Sheets, eliminating CSV exports and complex setup while providing real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for free tier access. Derrick's strength lies in simplicity and workflow automation directly within your existing spreadsheet, whereas Bombora and ZoomInfo function as external data platforms requiring additional integration layers.
How does Bombora compare to zoominfo for intent data?
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Bombora and ZoomInfo serve different parts of the B2B intelligence stack. Bombora is an intent data platform that signals active buying interest across websites and helps identify high-intent accounts for ABM, but it focuses on intent detection and account identification rather than full outreach or engagement automation. ZoomInfo, by contrast, offers extensive contact and company data, real-time verification, and enrichment to fuel prospecting, with integration into CRMs for outreach, but it does not provide native sales engagement automation. Derrick sits between these roles by offering 100% native Google Sheets enrichment with 50+ attributes per contact, real-time email validation, AI scoring and segmentation, and seamless automation through 3000+ integrations, making it a practical complement to both Bombora’s intent signals and ZoomInfo’s data foundation. If you’re evaluating for intent-led prospecting, Bombora excels at prioritization; for data depth and reach, ZoomInfo delivers breadth-Derrick adds workflow efficiency and outreach readiness on top.
Does Bombora pricing beat zoominfo pricing?
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Bombora and ZoomInfo serve different purposes, making direct pricing comparison challenging. Bombora focuses on intent data and costs based on data volume, while ZoomInfo charges for comprehensive contact and company database access. ZoomInfo typically costs more for enterprise features, but Bombora's pricing scales unpredictably with usage. Neither offers the cost efficiency of Derrick App, which provides 50+ enrichment attributes starting at just $9 monthly with rollover credits and no credit card required for the free tier, making it ideal for budget-conscious teams seeking flexible, transparent pricing without enterprise overhead.
How does Derrick replace Bombora and zoominfo?
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Derrick replaces Bombora and ZoomInfo by delivering a complete, outbound-focused workflow inside Google Sheets without requiring data exports or complex integrations. While Bombora focuses on intent signals and ZoomInfo on broad contact and company data, Derrick combines enrichment (50+ attributes per contact/company), real-time email validation, and AI-powered scoring, segmentation, and summaries directly in your familiar sheet environment. It also offers 3,000+ integrations via Zapier/Make/n8n for automation, credits that roll over, and a free tier with no credit card, making it a practical all-in-one alternative for proactive outreach and relationship management.
One-on-one
Bombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
