Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Bombora vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Bombora for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data enrichment gaps
Real-time validation is a core strength of Derrick, ensuring every contact and company record is verified on the fly within Google Sheets, unlike Snov.io whose real-time enrichment and verification are limited to basic email validation and can lag when cross-referencing multiple sources. Derrick delivers true real-time validation without data enrichment gaps by combining native 100% Google Sheets integration with ongoing per-contact attribute checks, eliminating the need to juggle separate tools like Bombora for intent signals. This results in reduced bounce and higher deliverability, saving hours monthly and enabling immediate, reliable outreach without gaps. Use cases include instant list cleaning during prospecting and live scoring as you build sequences directly in Sheets.
02 No-code setup in minutes, not hours or experts needed
Derrick eliminates the no-code setup friction that Snov.io and Bombora often require, delivering a fully functional workflow in minutes rather than hours. Unlike Snov.io’s basic prospecting and Bombora’s heavy configuration needs, Derrick runs 100% natively inside Google Sheets with no CSV exports or complex integrations. Users gain immediate productivity and faster time-to-value, saving an estimated 5-10 hours per month on setup and onboarding. With Derrick, you can deploy multi-step prospecting in minutes and start enriched outreach right away without needing experts.
03 Unified data enrichment across 3000+ integrations for full context
Snov.io and Bombora deliver strong point capabilities-Snov.io excels at email discovery and basic enrichment, while Bombora provides high-signal intent data-but neither deliver unified data enrichment across 3000+ integrations for full context in a single workflow. Derrick integrates natively with Google Sheets and 3000+ integrations, consolidating email, firmographic, technographic, and intent-like signals into one context-rich view. This consolidation reduces data gaps and accelerates insight-to-action, saving teams up to 5-10 hours per month while improving targeting consistency. With Derrick, you get a centralized, real-time enrichment layer that no single tool from Snov.io or Bombora offers on its own.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Bombora, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Bombora vs Derrick: full feature comparison
| Snov.io | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Snov.io vs Bombora vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier and scalable paid plans based on credits, making it accessible for small teams while supporting growth; full details are on the pricing page-see the complete pricing breakdown for all options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers tiered pricing with an entry-level plan and scalable credits, designed for ABM and intent-based workflows; see full pricing breakdown for all details and enterprise options. For complete pricing details, view the Bombora pricing page.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Snov.io for outreach?
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Derrick and Snov.io serve different outreach needs. Snov.io specializes in email finding and verification at scale with a large database, making it ideal for volume-based prospecting. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex workflows while offering real-time email validation, 50+ enrichment attributes, and integrated AI for scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier also provide more flexibility for teams wanting to streamline outreach without platform switching or data loss between campaigns.
Is Derrick a better alternative to Snov.io for email verification?
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Derrick and Snov.io serve different needs in email verification. Snov.io specializes purely in email discovery and verification at scale, excelling for teams focused solely on finding valid business emails. However, Derrick offers a more comprehensive alternative by combining real-time email validation with 50+ enrichment attributes, AI-powered segmentation, and native Google Sheets integration-eliminating manual exports and complex workflows. For teams needing verification plus deeper contact and company intelligence without technical overhead, Derrick provides superior value with rollover credits and no credit card required for the free tier.
How does Derrick compare to Snov.io on pricing and features?
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Derrick operates natively within Google Sheets with no CSV exports or complex setup required, while Snov.io functions as a standalone platform requiring separate logins and data transfers. On pricing, Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility than Snov.io's usage-based model. Regarding features, Derrick combines 50+ enrichment attributes with integrated AI scoring using Claude and ChatGPT, whereas Snov.io specializes primarily in email verification and discovery. For teams already working in Google Sheets, Derrick eliminates workflow switching and reduces operational overhead significantly compared to Snov.io's traditional prospecting approach.
Which is cheaper for teams: Derrick or Snov.io pricing?
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Derrick is typically cheaper for teams when you compare overall cost and value for outbound prospecting, especially at scale. Snov.io pricing centers on affordable tiers for email discovery and verification, but Derrick offers a more comprehensive, built-in solution in Google Sheets with 50+ enrichment attributes, real-time email validation, and extensive automation credits that roll over. Derrick’s Small to XL plans (4,000 to 100,000 credits) provide flexible pricing with credits that don’t expire and no credit card required for the free tier, which can reduce total cost of ownership for teams already leveraging Sheets. Additionally, Derrick avoids the need for additional LinkedInNavigator-like tools, potentially lowering ancillary expenses. If your priority is deep, multi-channel enrichment and seamless Google Sheets workflow at a predictable, credit-based price, Derrick often comes out cheaper and more capable for team-scale outreach compared with Snov.io.
What are Derrick vs Snov.io review highlights for small businesses?
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For small businesses, Snov.io excels at affordable email discovery and verification with a straightforward interface, making it ideal for lean teams focused purely on contact finding. However, Snov.io's data enrichment depth is limited, and verification accuracy drops with enterprise domains. Derrick offers a more integrated approach by operating natively within Google Sheets, eliminating CSV exports and complex setup while providing fifty-plus enrichment attributes per contact, real-time email validation, and AI-powered scoring at comparable pricing. Small businesses benefit from Derrick's rollover credits with no credit card requirement, making it more cost-effective for variable prospecting needs without sacrificing data quality or enrichment capabilities.
Can Derrick replace both Snov.io and Bombora in a sales stack?
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Derrick cannot fully replace both Snov.io and Bombora in a single sales stack, but it can cover several core needs more efficiently. Snov.io specializes in fast email discovery and verification, ideal for scalable contact building, while Bombora delivers first-party intent signals and ABM-friendly account insights. Derrick excels as a 100% native Google Sheets data enrichment and outreach hub, offering real-time email validation, AI-driven scoring and segmentation, broad integrations, and flexible credit-based pricing. In practice, teams often pair Derrick with Snov.io for email discovery and with Bombora for intent-driven prioritization to achieve a complete workflow. However, Derrick can reduce reliance on CSV exports, streamline outreach within Sheets, and centralize many enrichment tasks, potentially lowering operational overhead.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
