Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Kaspr vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Kaspr vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Kaspr is a linkedin-first phone and email finder for eu prospecting (cognism subsidiary). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Kaspr) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Kaspr for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Kaspr vs Derrick at a glance
Kaspr
- Starting price: Free 15 emails + 5 phones/mo · Starter €45/mo
- Free plan: Yes - 15 B2B emails + 5 phones + 5 direct emails/mo
- Founded: 2018 - acquired by Cognism in April 2022
- HQ: Paris, France (now part of Cognism Group, London)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Kaspr
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get data accuracy without enrichment gaps
Cognism delivers strong data accuracy at the contact and company level but often relies on separate enrichment layers to fill gaps, leading to potential inconsistencies across firmographic detail. Derrick addresses this by delivering 50+ enrichment attributes per contact and company directly inside 100% native Google Sheets, eliminating the need for external pipelines. This results in fewer enrichment gaps and more complete profiles, reducing manual validation time by up to 5-10 hours per month. A quick use case: validate emails in real time while enriching firmographics within the same sheet for a ready-to-engage prospect.
02 Unified multi-channel data surface with zero platform switching friction
Cognism and Kaspr both rely on multi-channel data silos that force platform switching, slowing outbound work. Derrick delivers a unified multi-channel data surface in Google Sheets, eliminating the need to juggle separate tools or exports. This directly saves time and reduces friction, with users reporting up to 5–10 hours saved per month and consistent data across channels. A typical use case: enrich and verify contacts, emails, and firmographics in one sheet without leaving Derrick, ensuring seamless multi-channel outreach.
03 Real-time company insights beyond basic contact data quality
Cognism and Kaspr excel at contact-level data, but real-time, holistic company insights often fall short, leaving teams with incomplete firmographic and technographic context. Derrick provides real-time company intelligence that goes beyond basic contact data quality, integrating 50+ enrichment attributes and instant company signals directly in Google Sheets. This concrete depth translates to faster account profiling and smarter prioritization, reducing time-to-insight by up to 30% and improving outreach relevance. For quick wins, Derrick’s AI-powered summaries and scoring synthesize insights on-the-fly, enabling immediate action without leaving your sheet.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Kaspr, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Kaspr does better
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- Cognism-backed without Cognism pricing
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Kaspr | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 15 emails + 5 phones/mo · Starter €45/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 15 B2B emails + 5 phones + 5 direct emails/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Kaspr vs Derrick: full feature comparison
| Cognism | Derrick App | Kaspr | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Phone & Email Finder (EU-First)
Cognism vs Kaspr vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers robust B2B data with pricing positioned at a premium, starting with entry-level tiers and scalable enterprise options; details vary by plan and usage. See full pricing breakdown for complete pricing details and plan specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Phone & Email Finder (EU-First) Kaspr
Free 15 emails + 5 phones/mo · Starter €45/mo
Best for: EU-focused SDRs needing LinkedIn phone numbers
Kaspr offers credit-based pricing with entry-level plans starting at a low monthly tier and a free/limited-credits option, plus scalable paid tiers for larger teams; comprehensive pricing details are available on the full Kaspr pricing page-see full pricing breakdown for specifics.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Kaspr if…
- You specifically need eu-focused sdrs needing linkedin phone numbers
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- You're already invested in the Kaspr ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Kaspr
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism difference for data enrichment?
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Derrick and Cognism take different approaches to data enrichment. Cognism excels as a premium B2B intelligence platform focused on verified contact data and intent signals, particularly strong in EMEA markets, but requires external platform management and CSV workflows. Derrick operates natively within Google Sheets, enriching contacts and companies with 50+ attributes directly in your spreadsheet without exports or complex setup. While Cognism prioritizes data accuracy and compliance, Derrick combines enrichment with integrated AI scoring, real-time email validation, and rollover credits, making it ideal for teams wanting streamlined, cost-effective enrichment without leaving their existing workflow. Both complement different prospecting strategies depending on your infrastructure preferences.
Is Derrick a better alternative to Cognism for SMBs?
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Derrick is a strong alternative for SMBs compared to Cognism, particularly if cost and ease of use are priorities. While Cognism excels at enterprise-grade data accuracy and intent signals, it comes with premium pricing that can strain smaller budgets. Derrick operates natively within Google Sheets, eliminating complex integrations and CSV exports, and offers 50+ enrichment attributes at a fraction of Cognism's cost. For SMBs seeking straightforward contact and company enrichment without technical overhead, Derrick delivers better value and faster implementation than Cognism's more enterprise-focused approach.
How does Derrick compare to Cognism vs Kaspr in features?
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Derrick operates as a native Google Sheets platform, eliminating the need for external tools or CSV exports, while Cognism and Kaspr require separate interfaces and manual data handling. Derrick provides fifty plus enrichment attributes per contact alongside integrated AI capabilities using both Claude and ChatGPT for automated scoring and segmentation. Unlike Cognism's premium pricing model or Kaspr's LinkedIn dependency, Derrick offers rollover credits with no credit card required for the free tier, making it more cost effective for teams seeking comprehensive enrichment directly within their existing workflow without steep learning curves or integration complexity.
Which offers better pricing: Cognism vs Kaspr?
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When comparing pricing for Cognism vs Kaspr, Cognism is generally positioned as a premium platform with higher pricing tied to its broad data accuracy, GDPR/CCPA compliance, and enterprise-focused capabilities. Kaspr, by contrast, offers more affordable, credit-based pricing focused on real-time phone verification and LinkedIn-derived contact data. For teams prioritizing cost-efficiency and rapid, browser-based prospecting, Kaspr can be cheaper upfront, while Cognism may deliver stronger data quality at a higher price. Derrick App complements both by enriching with 50+ attributes per contact, real-time email validation, and native Google Sheets workflows, often reducing total cost of ownership when you need deeper enrichment without switching platforms. If price is the primary concern between Cognism and Kaspr, Kaspr typically wins on affordability, but Derrick can amplify value by extending data depth across your prospect profiles without added platform complexity.
Cognism vs Kaspr review: which one wins for enterprise?
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For enterprise deployments, Cognism edges out Kaspr with superior data accuracy, EMEA coverage, and intent-based prospecting capabilities, making it the stronger choice between the two for large organizations prioritizing data quality. However, Cognism's premium pricing and limited automation features mean enterprise teams often supplement it with specialized tools. Derrick App complements both by delivering native Google Sheets enrichment with 50+ attributes, real-time email validation, and integrated AI scoring-eliminating manual workflows while maintaining cost efficiency. Enterprise buyers typically layer Derrick's automation with Cognism's intelligence for comprehensive, scalable prospecting without vendor bloat or complex integrations.
Can Derrick replace Cognism and Kaspr for pricing and features?
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Derrick cannot be a direct replacement for Cognism and Kaspr when it comes to multi-channel lead intelligence and large-scale data enrichment. Cognism specializes in verified contact data, company insights, and intent signals with strong GDPR/CCPA compliance, while Kaspr excels at real-time phone/email verification and LinkedIn-based prospecting. Derrick, however, shines as a native Google Sheets enrichment platform with 50+ attributes per contact or company, real-time email validation, AI-driven scoring and segmentation, and extensive Zapier/Make/n8n integrations. If your priority is comprehensive data enrichment, complex firmographic/intent depth, and enterprise-scale outreach, Cognism or Kaspr may still be better fits. Derrick can complement them or replace workflow and enrichment steps, especially for teams prioritizing cost-effective, in-sheet prospecting, 100% Google Sheets native operation, and flexible credit-based pricing-without requiring a credit card for the free tier.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneKaspr vs Derrick - solo duel
Drop the third-party context and see how Kaspr compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
