Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Leadfeeder vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Leadfeeder for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and native Sheets efficiency without CSVs
Cognism and Leadfeeder both rely on external workflows or separate CSV exports to achieve real-time validation, which can introduce delays and manual steps. Derrick delivers real-time email validation directly inside 100% native Google Sheets, eliminating CSVs and complex setup. This enables immediate data validation and enhanced deliverability while you prospect, saving 5-10 hours per month in manual validation tasks. For a quick use case, drop a lead in Sheets and get instant validation results without leaving the sheet.
02 Unlimited monthly credits for constant enrichment velocity
Cognism and Leadfeeder often limit enrichment velocity by tying results to fixed or batch-based processes, slowing momentum for teams chasing constant prospecting tempo. Derrick solves this by offering unlimited monthly credits that sustain constant enrichment velocity without re-upping or waiting for resets. This translates to measurable gains: up to 10–20% faster lead qualification cycles and uninterrupted enrichment throughput, with credits rolling over each month to preserve momentum. In practical terms, Derrick enables continuous prospecting sprints, even during peak campaign pushes, by removing friction around credit usage.
03 Flexible integrations for bespoke data workflows without coding edge
Cognism and Leadfeeder often require manual workarounds or static pipelines to mesh with bespoke data workflows, limiting true flexibility for non-coders. Derrick reimagines this by offering 3000+ integrations via Zapier/Make/n8n and a 100% native Google Sheets environment, removing the edge of coding friction. Users can build tailored data workflows with real-time enrichment and seamless routing, saving 5-10h per month and ensuring credits are still reportable. A typical use case is automating lead scoring and segmentation directly inside Sheets, without exporting CSVs or complex setup. Derrick enables bespoke workflows at scale, unblocked by external platform limitations.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Leadfeeder, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Leadfeeder vs Derrick: full feature comparison
| Cognism | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Cognism vs Leadfeeder vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with entry-level plans around mid-tier currency values and a premium positioning, featuring real-time verification and multi-channel outreach-details live on the full pricing page. See full pricing breakdown for complete pricing details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder offers scalable pricing that grows with usage, with entry-level plans and a free tier varying by traffic volume; full details are available on the dedicated pricing page-click to view the complete breakdown and options. Pricing varies by plan and usage-see full pricing breakdown for details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Cognism: which is better for data enrichment accuracy?
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Both Cognism and Derrick excel at data enrichment accuracy but serve different use cases. Cognism specializes in verified contact data and intent signals with strong EMEA coverage, making it ideal for enterprise teams prioritizing premium lead intelligence. Derrick, however, delivers 50+ enrichment attributes per contact with real-time email validation directly within Google Sheets, eliminating manual exports and reducing enrichment time by 5-10 hours monthly. Derrick's integrated AI scoring and native Google Sheets environment make it more accessible for teams seeking accuracy without complex configuration, while Cognism works better for organizations needing dedicated prospecting infrastructure with advanced intent-based features.
Is Derrick a good alternative to Cognism for enterprise teams?
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Yes, Derrick is a strong alternative to Cognism for enterprise teams, particularly if you prioritize operational efficiency and cost optimization. While Cognism excels at verified contact data and intent signals, Derrick operates 100% natively within Google Sheets, eliminating complex integrations and CSV exports that slow down enterprise workflows. Derrick's 50+ enrichment attributes, real-time email validation, and integrated AI with Claude and ChatGPT provide comparable intelligence depth at significantly lower cost. Enterprise teams benefit from rollover credits, no required credit card for trials, and seamless automation through 3000+ integrations via Zapier and Make, making Derrick ideal for teams seeking flexibility without Cognism's premium pricing model.
Derrick vs Cognism vs Leadfeeder: which offers better pricing?
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Derrick offers the most flexible pricing model with rollover credits and no credit card required for the free tier, starting at just 9€ monthly for 4000 credits. Cognism positions itself as a premium solution with higher enterprise pricing focused on data accuracy, while Leadfeeder scales based on website traffic volume and visitor identification needs. Derrick's transparent per-credit model eliminates surprise costs and works seamlessly within Google Sheets, making it ideal for teams seeking affordable, scalable enrichment without complex integrations or long-term commitments.
How does Derrick compare to Cognism in features and use cases?
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Derrick compares favorably to Cognism on flexibility and workflow integration, though the core use cases differ. Cognism excels at enterprise-grade data enrichment, verified contact data, and intent signals with strong GDPR/CCPA compliance and CRM integrations, ideal for scalable outbound and account-based marketing. Derrick, conversely, offers a 100% native Google Sheets workflow, 50+ enrichment attributes per contact, real-time email validation, built-in AI scoring and segmentation, and extensive automation via 3,000+ integrations, all without CSV exports or complex setup. For teams prioritizing rapid, sheet-centered prospecting, cost efficiency, and AI-assisted scoring within a familiar spreadsheet environment, Derrick provides compelling value; for those needing deep data enrichment and enterprise-grade compliance at scale, Cognism remains a strong choice.
Cognism vs Leadfeeder: which one has more review-worthy UX?
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Cognism and Leadfeeder take different approaches to UX, each with distinct strengths. Cognism offers a more comprehensive interface for managing complex B2B intelligence workflows with advanced filtering and intent signals, though users report the UI becomes cumbersome with multi-layered searches. Leadfeeder excels at simplicity with an intuitive dashboard for website visitor tracking, but lacks depth in contact enrichment and firmographic data. Neither platform matches the seamless, native Google Sheets experience that Derrick provides, which eliminates the need for external logins, CSV exports, or complex integrations while keeping your entire prospecting workflow within a single, familiar environment.
Can Derrick replace Cognism and Leadfeeder for solid lead intelligence?
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Derrick cannot fully replace Cognism and Leadfeeder for solid lead intelligence when you compare feature scopes. Cognism delivers dedicated B2B prospecting data, verified contacts, firmographics, and intent signals at scale, plus GDPR/CCPA compliance and CRM integrations, which go beyond what Derrick provides as a Google Sheets–native enrichment and outreach center. Leadfeeder excels at website visitor identification and intent at the account level, surfacing anonymous traffic insights that require deeper enrichment for complete contact data and robust lead scoring. Derrick, however, complements these tools by enriching data directly in Sheets, offering 50+ attributes per contact, real-time email validation, AI scoring, and a broad Zapier/Make/n8n ecosystem, all with a zero-CSV, native workflow and roll-over credits. In short, Derrick can replace certain operational aspects (data enrichment, internal workflow automation, and onboarding efficiency) but typically works best when paired with Cognism or Leadfeeder to cover data accuracy, intent signals, and website-based prospecting at scale. If your goal is holistic lead intelligence, consider using Derrick in combination with Cognism or Leadfeeder rather than as a wholesale replacement.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
