Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time email validation directly within Google Sheets, a capability that Snov.io and Adapt.io only approximate through separate verification steps or slower synchronization. Unlike Snov.io’s standalone email finder and Adapt.io’s data enrichment workflows, Derrick eliminates manual data enrichment by validating contacts in real time as you prospect. This leads to immediate deliverability improvements and reduces bounce risk, saving an estimated 5-10 hours per month for teams that rely on rapid, accurate outreach. With 100% native Sheets integration, Derrick keeps validation actions stream-specific and credits-linked, streamlining day-to-day workflows.
Derrick eliminates tool-switching friction by delivering automated, multi-source enrichment directly within 100% native Google Sheets, unlike Snov.io and Adapt.io, which offer limited multi-source depth and require switching between platforms for deeper insights. Derrick consolidates diverse data points-beyond basic contact details-without exporting or importing between tools, unlike the siloed approaches of Snov.io and Adapt.io. Users gain measurable efficiency, saving 5-10 hours per month while enriching over 50 attributes per contact and company across sources in one place. A practical use case: enrich and validate leads in real-time during sheet-based outreach workflows, with credits that carry month to month and no credit card needed for the free tier. Derrick
Snov.io and Adapt.io struggle with real-time, inherent data freshness across multi-source enrichment, often leaving stale or incomplete records when scaling outreach. Derrick delivers seamless data enrichment by harnessing 100% native Google Sheets integration, ensuring updates are immediate and no tool-switching is required. Teams see measurable gains, such as up to 10% faster prospect qualification and reduced data decay, thanks to Derrick’s real-time validation and enrichments. A quick use-case: refreshes happen automatically as you work, keeping your sheet current without manual re-uploads or delays.
We're upfront - every tool has strengths. Here's where Snov.io, Adapt.io, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Adapt.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free 25 credits/mo · Starter $49/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€300/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - 25 email + 25 enrichment credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Snov.io | Derrick App | Adapt.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Email Finder + Sequencer + CRM Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry pricing with a free tier and usage-based paid plans designed for scalable outreach; detailed tiers and limits vary by plan. See the full pricing breakdown for complete details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database + Chrome Extension Free 25 credits/mo · Starter $49/mo
Best for: Solo SDRs + small teams needing affordable B2B contact data
Adapt.io offers accessible entry pricing with a starter tier and scalable paid plans; detailed pricing is available on the pricing page for full breakdown and options. See full pricing breakdown for complete details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Adapt.io compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →