Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs BetterContact vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs BetterContact vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or BetterContact) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or BetterContact for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs BetterContact vs Derrick at a glance
BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and BetterContact
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps in enrichment
Snov.io and BetterContact both offer real-time contact discovery and validation, but their enrichment reach stops short of continuous, gap-free data across multiple fields. Derrick delivers real-time validation within a 100% native Google Sheets workflow, eliminating data gaps during enrichment and reducing bounce risk. This translates to tangible efficiency: up to 10% higher deliverability and 5–10 hours saved per month in manual data reconciliation. With Derrick, teams gain instant, gapless enrichment across 50+ attributes per contact, directly inside Sheets for seamless prospecting.
02 Holistic lead intelligence beyond basic email data
Derrick goes beyond basic email data by delivering holistic lead intelligence, layering 50+ enrichment attributes with firmographic, technographic, and intent signals in one native Google Sheets experience. Snov.io and BetterContact focus on email discovery and validation, but they lack integrated multi-dimensional company insights and automated scoring within a single workflow. Derrick Molded in Sheets surfaces actionable lead profiles and AI-driven segmentation, reducing handoffs and enabling faster prioritization, typically saving 5-10 hours per month. With real-time validation and reportable credits, Derrick ensures deliverable, deeply enriched leads without leaving your spreadsheet.
03 Unified data workspace: 3,000+ integrations, no export required
Snov.io and BetterContact can’t deliver a unified data workspace with 3,000+ integrations in one native flow, forcing you to stitch multiple tools or export data for enrichment. Derrick redefines workflow by turning Google Sheets into a 100% native, connected data hub with 3,000+ integrations via Zapier/Make/n8n, eliminating export steps. This consolidation saves 5-10 hours per month and reduces data fragmentation, giving you a single source of truth for lead intelligence. Use cases like instant multi-source enrichment and seamless CRM sync become immediate, without leaving Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, BetterContact, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | BetterContact | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free 50 credits · Starter $15/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - 50 free credits to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs BetterContact vs Derrick: full feature comparison
| Snov.io | Derrick App | BetterContact | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Waterfall Email + Phone Enrichment
Snov.io vs BetterContact vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable, usage-based pricing with a free tier and scalable paid plans starting at a low entry point; see full pricing details for exact features per tier. Explore the complete pricing breakdown to compare plans and addons.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email verification and discovery with pricing that starts from an entry-level plan and scales with credits; a full pricing page with all tiers and credits is available to review for exact details. See the complete pricing breakdown for full specifics and plan options.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs BetterContact
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Snov.io difference for outreach workflows?
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Derrick streamlines outreach workflows directly within Google Sheets without requiring external platforms or CSV exports, saving teams five to ten hours monthly compared to Snov.io and BetterContact. While Snov.io excels at email verification at scale and BetterContact offers reliable email discovery, Derrick combines both capabilities with fifty-plus enrichment attributes, real-time email validation, and integrated AI scoring using Claude and ChatGPT. Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility for variable prospecting needs, making it ideal for teams prioritizing workflow efficiency alongside data quality.
Is Derrick a better Snov.io alternative for teams?
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Whether Derrick is a better alternative to Snov.io for teams depends on your specific workflow needs. Snov.io excels at email discovery and verification at scale with strong CRM integrations, making it ideal for volume-based prospecting. However, Derrick distinguishes itself by operating entirely within Google Sheets, eliminating CSV exports and complex configurations while saving teams five to ten hours monthly. Derrick also offers fifty-plus enrichment attributes per contact, AI-powered scoring with Claude and ChatGPT, real-time email validation, and rollover credits without requiring a credit card. For teams already invested in Google Sheets workflows seeking comprehensive enrichment beyond basic email verification, Derrick provides superior integration depth and operational efficiency compared to Snov.io's standalone approach.
Derrick vs Snov.io vs BetterContact: which is best overall?
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The best choice depends on your specific needs. Snov.io and BetterContact excel at email discovery and verification at affordable prices, making them solid for basic prospecting. However, if you need a comprehensive, integrated solution that eliminates workflow friction, Derrick stands out as fully native to Google Sheets with fifty-plus enrichment attributes, real-time email validation, built-in AI scoring, and rollover credits without requiring a credit card. Derrick eliminates the need for external platforms and CSV exports, saving teams five to ten hours monthly while offering superior data depth and seamless Google Sheets integration that competitors simply don't match.
Can Snov.io replace BetterContact for email verification?
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Short answer: Snov.io can handle email verification and discovery, but it is not a full replacement for BetterContact if your goal is a dedicated email finder with top-tier deliverability at scale and robust, standalone validation. Snov.io excels in affordable, bulk email verification and prospecting, yet BetterContact remains strong for real-time validation and straightforward email discovery with high accuracy. Derrick, by contrast, adds native Google Sheets enrichment, real-time email validation, and AI-powered scoring across 50+ attributes, while integrating into a broader workflow without exporting data or requiring complex setups. If you need comprehensive enrichment beyond email and a unified workflow within Sheets, Derrick offers a more complete solution; if your priority is pure email verification and discovery at scale, Snov.io or BetterContact may suffice, but combining them with Derrick can optimize accuracy and prospecting depth.
Does BetterContact pricing beat Derrick for small teams?
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BetterContact and Derrick serve different needs for small teams. BetterContact excels purely at email verification with competitive pricing, but Derrick offers broader value through native Google Sheets integration, eliminating manual CSV exports and saving five to ten hours monthly. Derrick provides fifty plus enrichment attributes per contact, real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. For small teams seeking comprehensive enrichment beyond email alone, Derrick delivers more functionality within comparable pricing while reducing operational friction significantly.
What do reviews say about Derrick’s features and pricing?
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Reviews across Derrick, Snov.io, and BetterContact tend to highlight Derrick’s standout value as a 100% native Google Sheets enrichment and outreach platform. reviewers often praise Derrick for its seamless Google Sheets integration (no CSV exports or complex setup), real-time email validation for deliverability, and robust AI capabilities (Claude and ChatGPT) for scoring, segmentation, and auto-summaries. Compared with Snov.io, Derrick is repeatedly noted for deeper in-sheet workflow compatibility and actionable enrichment beyond basic contact data, while pricing is seen as competitive with flexible credit-based models and monthly rollovers. Against BetterContact, Derrick’s broader feature set-advanced analytics, 3,000+ integrations via Zapier/Make/n8n, and multi-attribute enrichment (50+ fields)-is frequently cited as a more comprehensive solution, albeit with a learning curve for new users. Overall, reviews position Derrick as offering strong value for teams wanting a powerful, integrated prospecting centre inside Google Sheets, with favorable pricing flexibility and richer enrichment than the two competitors in many scenarios.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneBetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
