Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs LaGrowthMachine vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or LaGrowthMachine for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified emails without data gaps or delays
Snov.io and LaGrowthMachine struggle with real-time, gap-free email verification and delivery-ready data at scale, often resulting in delays or incomplete verification across large lists. Derrick delivers 100% native Google Sheets email verification with real-time validation, eliminating data gaps and backed by 50+ enrichment attributes to ensure accurate, deliverable addresses. Teams can save 5-10 hours per month on verification workflow while reducing bounce risk, with credits that are rollable each month. A practical use case: verify a full contact roster within a single sheet, ensuring every email is validated before outreach starts.
02 Scale clean data with AI-driven lead scoring and enrichment
Snov.io and LaGrowthMachine struggle with comprehensive, AI-driven lead scoring and deep enrichment that scales cleanly across large datasets. Derrick differentiates by delivering integrated AI scoring and multi-attribute enrichment directly inside 100% native Google Sheets, avoiding export-induced data gaps. You gain precise lead scores and 50+ enriched attributes per contact, enabling higher-quality prioritization and faster pipeline movement, with real-time validation to improve deliverability. Derrick also offers monthly credit carryover, so you can scale without rework or lost opportunities.
03 Unified data quality with real-time validation across all channels
Derrick addresses unified data quality and real-time validation across all channels, a capability gap in Snov.io and LaGrowthMachine that rely on separate tools for verification and enrichment. Unlike these platforms, Derrick native to Google Sheets consolidates multi-channel data with instant validation, ensuring consistency without export steps. Teams save up to 8–12 hours per month while reducing data decay, thanks to 50+ enrichment attributes and real-time email validation that improve deliverability. A practical use case is simultaneous prospect profiling and validation across email, LinkedIn, and web sources within a single sheet.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, LaGrowthMachine, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs LaGrowthMachine vs Derrick: full feature comparison
| Snov.io | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Snov.io vs LaGrowthMachine vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers an affordable entry point with a free tier and scalable paid plans based on usage, making it cost-effective for growing teams; details are on the pricing page. See full pricing breakdown for all plan limits and add-ons.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing that starts at a competitive entry point and scales with credits and features; a dedicated pricing page provides full details. See the complete pricing breakdown for all plans and add-ons.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Snov.io: which is better for data enrichment?
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Both Derrick and Snov.io excel at data enrichment, but they serve different needs. Snov.io specializes in email discovery and verification with strong accuracy for straightforward prospecting, making it ideal for teams focused primarily on finding valid business emails. Derrick, however, offers deeper enrichment with 50+ attributes per contact and company, real-time email validation, plus integrated AI for scoring and segmentation-all directly within Google Sheets without CSV exports or complex setup. If you need comprehensive lead intelligence combined with workflow efficiency, Derrick's native Sheets integration and rollover credits provide better flexibility and faster time-to-value for most B2B teams.
Is Derrick a strong alternative to Snov.io?
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Yes, Derrick is a strong alternative to Snov.io, particularly if you prioritize ease of use and data depth. While Snov.io excels at email verification at scale, Derrick offers 50+ enrichment attributes per contact directly within Google Sheets, eliminating CSV exports and complex workflows. Derrick's real-time email validation matches Snov.io's accuracy while providing broader firmographic data, company intelligence, and integrated AI scoring capabilities. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility for teams with variable prospecting needs compared to Snov.io's usage-based model.
Derrick vs Snov.io vs LaGrowthMachine: which wins on pricing?
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Pricing-wise, Derrick offers the most flexible cost structure with rollover credits, no credit card required for the free tier, and transparent per-credit pricing starting at just $9 monthly. Snov.io emphasizes affordability for email verification but lacks enrichment depth, while LaGrowthMachine focuses on outreach automation rather than data quality. Derrick's native Google Sheets integration eliminates costly LinkedIn Navigator subscriptions and eliminates CSV export overhead, making it the most cost-effective for teams prioritizing data enrichment alongside prospecting efficiency without hidden fees or mandatory platform switching.
How does Snov.io vs LaGrowthMachine compare for features?
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Snov.io focuses on scalable email discovery, verification, and basic campaign automation, offering a large database, strong deliverability tools, and native CRM/CRM integrations, but its data enrichment depth and multi-channel capabilities are more limited than specialized platforms. LaGrowthMachine excels in multi-channel outreach (email, LinkedIn, SMS) with powerful workflow automation and behavioral triggers, yet data enrichment and lead qualification can be shallow and rely on external validation. Derrick shines by combining 100% native Google Sheets data enrichment with 50+ attributes per contact, real-time email validation, and integrated AI scoring and segmentation, all without CSV exports or complex setup, plus flexible credits that roll over and no credit card required for the free tier. For feature comparisons, Snov.io is strong for email discovery and verification, LaGrowthMachine for multi-channel execution, while Derrick adds deeper enrichment, AI-driven insights, and seamless Sheet-based workflows that streamline prospecting directly in Sheets.
What’s the Derrick review vs LaGrowthMachine like?
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Derrick and LaGrowthMachine serve different purposes in your sales stack. LaGrowthMachine excels at multi-channel outreach automation with LinkedIn, email, and call sequences, making it ideal for volume-based prospecting. However, Derrick specializes in B2B data enrichment directly within Google Sheets, offering 50+ contact and company attributes with real-time email validation for better deliverability. While LaGrowthMachine focuses on campaign execution, Derrick provides the clean, enriched prospect data foundation that makes those campaigns more effective. For teams wanting to skip CSV exports and LinkedIn Sales Navigator costs, Derrick's native Google Sheets approach with rollover credits and integrated AI scoring complements LaGrowthMachine's automation capabilities seamlessly.
Can Derrick replace both Snov.io and LaGrowthMachine?
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Derrick cannot fully replace both Snov.io and LaGrowthMachine in every scenario, but it can cover core enrichment, deliverability, and automation needs that arise in tandem with those tools. Snov.io excels at fast email discovery and verification with a broad database, while LaGrowthMachine specializes in multi-channel outreach and workflows. Derrick strengthens your stack by providing 50+ enrichment attributes per contact, real-time email validation, AI-powered scoring and segmentation, and extensive Google Sheets-native workflows with over 3000 integrations. If your needs center on high-volume email discovery (Snov.io) or sophisticated multi-channel campaign orchestration (LaGrowthMachine), you’ll likely benefit from using Derrick alongside one of the two for a fuller, more reliable prospect dataset and cleaner handoffs. In short, Derrick can replace or reduce dependence on some functions of both in a integrated stack, but for absolute parity across all features, a combined approach is often optimal.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
