Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Real-time email validation is a core issue for Snov.io, which focuses on discovery and verification but often lacks integrated real-time workflow validation within native spreadsheets like Derrick does. Derrick delivers real-time email validation directly inside Google Sheets, eliminating the need for exporting lists to external tools and reducing wasted sends. This capability translates to measurable results, cutting email waste by up to 50% through immediate bounce and deliverability feedback before outreach. For users of LinkFinder, Derrick eliminates the friction of CSV-based workflows by validating emails in real time as you enrich and assemble your prospect lists within Sheets. Derrick keeps you aligned with a single, native workspace, avoiding data handoffs that lead to wasted campaigns.
Snov.io and LinkFinder require external export steps or separate workflows to enrich data, breaking the native Google Sheets loop. Derrick delivers a 100% native Google Sheets workflow, eliminating exports and streamlining in-sheet data enrichment. This directly reduces workflow friction and saves 5-10 hours per month, with real-time updates and 50+ enrichment attributes available per contact. In practice, Derrick lets you enrich rows inside Sheets without leaving the sheet, preserving context and accelerating prospect research.
Native data quality and contextual enrichment in one place is where Derrick stands out by fully embedding 50+ enrichment attributes and native Google Sheets workflow, unlike Snov.io’s more limited data depth and LinkFinder’s CSV-based, non-workspace-enriched approach. Snov.io and LinkFinder offer core discovery or bulk enrichment, but they lack unified, in-sheet contextual intelligence and seamless in-workspace validation that Derrick provides. Derrick consolidates data quality, contextual scoring, and multi-field enrichment directly in Sheets, reducing manual transfers and rework, with up to 5–10h saved per month. A quick use-case: enrich a contact in Sheets and instantly apply AI-driven segmentation without leaving the sheet.
We're upfront - every tool has strengths. Here's where Snov.io, LinkFinder, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | LinkFinder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | $49/month (Starter) · 25-credit free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | No (paid plans only - credit-based pricing) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Snov.io | Derrick App | LinkFinder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | lifetime deal |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Email Finder + Sequencer + CRM Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier and usage-based paid plans starting at accessible rates; for full details, see the complete pricing breakdown. Click to view pricing details and plan options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
AI LinkedIn Email Finder + Multi-Source Enrichment $49/month (Starter) · 25-credit free trial
Best for: Solo SDRs wanting LinkedIn email finder without Sales Nav dependency
LinkFinder pricing starts with a free tier and scalable paid plans; every tier includes API access, with pricing details expanding on the dedicated Pricing page. See full pricing breakdown for all plan levels and usage specifics.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how LinkFinder compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →