Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Woodpecker vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Woodpecker for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without data gaps in enrichment
Derrick delivers real-time verification in enrichment, eliminating data gaps that Snov.io and Woodpecker can’t guarantee due to their slower or more limited real-time validation and enrichment capabilities. While Snov.io excels at email discovery and verification, and Woodpecker focuses on outbound delivery, neither platform provides native, real-time enrichment quality within a single workflow like Derrick. By validating data as it’s appended across 50+ attributes and leveraging real-time email verification, Derrick reduces bounce risk and enhances deliverability, saving up to 5-10 hours per month. Use cases include immediate correction of missing firmographic fields during list building to maintain data completeness.
02 Unified multi-channel outreach with AI-powered segmentation
Derrick provides unified multi-channel outreach with AI-powered segmentation that consolidates outreach across channels in one workflow, unlike Snov.io and Woodpecker, which focus more on single-channel email or basic sequencing. While Snov.io excels at email discovery and verification, and Woodpecker prioritizes email automation, neither platform delivers native multi-channel orchestration with AI-driven segmentation across channels. Derrick translates this into measurable gains: up to a 20-35% lift in response rates and a 10-20% reduction in manual prospect routing by automatically scoring and segmenting audiences for each channel. A practical use case: run a single campaign across email, LinkedIn, and other channels with unified analytics and credits that stay shareable across teams.
03 All-in-one enrichment for deeper company insights beyond basics
Derrick delivers all-in-one enrichment that goes beyond basic contact data by integrating deep firmographic, technographic, and intelligence insights directly in Google Sheets, something Snov.io and Woodpecker struggle to match in a single platform. While Snov.io excels at email discovery and verification, it falls short on comprehensive company-level enrichment and real-time depth, and Woodpecker focuses on outreach rather than in-depth data. With Derrick, users access 50+ enrichment attributes per entity and AI-driven profiling, delivering actionable insights that save hours and reduce reliance on multiple tools. Real-time scoring and summarization further sharpen segmentation, enabling faster, more precise targeting across teams.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Woodpecker, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Woodpecker vs Derrick: full feature comparison
| Snov.io | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Snov.io vs Woodpecker vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable, usage-based pricing with an entry free tier and scalable paid plans that reward volume. See full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker offers affordable starter pricing with a free tier and paid plans that scale by outreach volume, with full details available on the pricing page. See full pricing breakdown for complete plan options and limits.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Snov.io for outreach efficiency?
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Derrick delivers superior outreach efficiency compared to Snov.io by operating natively within Google Sheets, eliminating time-consuming CSV exports and data transfers that slow down prospecting workflows. While Snov.io excels at email verification, Derrick combines real-time email validation with integrated AI-powered scoring and segmentation using Claude and ChatGPT, enabling smarter list qualification before campaigns launch. Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility for variable outreach needs, whereas Snov.io's usage-based model can become expensive at scale. For teams prioritizing efficiency and data enrichment depth alongside verification, Derrick streamlines the entire prospecting pipeline without requiring multiple tool integrations.
Is Derrick a better alternative to Snov.io for small teams?
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Derrick is a strong alternative to Snov.io for small teams, particularly if you prioritize simplicity and cost efficiency. Unlike Snov.io, Derrick operates entirely within Google Sheets, eliminating CSV exports and complex setup processes while saving five to ten hours monthly. Derrick enriches contacts with fifty plus attributes and includes real-time email validation for better deliverability. Plus, Derrick's credits roll over monthly and require no credit card for the free tier, offering more flexibility than Snov.io's usage-based model. Both tools excel at contact discovery, but Derrick's integrated AI and native spreadsheet approach make it ideal for lean teams seeking streamlined workflows without juggling multiple platforms.
What’s the main difference Derrick vs Snov.io in pricing?
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Derrick offers transparent, flexible pricing with rollover credits that never expire, while Snov.io uses strict monthly consumption models where unused credits vanish. Derrick starts free with two hundred credits and no card required, scaling to ninety-nine thousand credits for one hundred seventy-five dollars monthly. Snov.io's pricing centers on email verification volume with higher per-lookup costs at smaller tiers. Additionally, Derrick integrates natively within Google Sheets, eliminating costly LinkedIn Navigator subscriptions that Snov.io users often need separately, making Derrick substantially more cost-effective for comprehensive prospecting workflows.
Which is the better review: Derrick or Snov.io for data enrichment?
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For data enrichment, Derrick generally provides a more robust, native Google Sheets workflow and richer enrichment depth than Snov.io's basic and more isolated data approach. Snov.io shines at fast email discovery and verification with strong deliverability but offers more limited firmographic depth and multi-source enrichment. Woodpecker focuses on outreach, not enrichment, so Derrick clearly covers the data layer more comprehensively. If you need 50+ attributes per contact or real-time validation within a familiarSheets-driven process, Derrick edges out Snov.io, while remaining complementary to tools like Woodpecker for outreach.
Derrick vs Snov.io vs woodpecker: which wins on features?
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Each platform targets different priorities in the prospecting stack. Snov.io excels at email verification and discovery with affordability, while Woodpecker specializes in cold email automation and deliverability. Derrick differentiates by operating natively within Google Sheets, eliminating CSV exports and complex workflows while offering fifty plus enrichment attributes, real-time email validation, and integrated AI scoring all without requiring external platforms. For teams prioritizing data enrichment depth combined with seamless workflow integration, Derrick's native spreadsheet approach and rollover credits provide distinct advantages over specialized single-purpose tools.
Can Snov.io replace Derrick for Google Sheets-based workflows?
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Snov.io cannot fully replace Derrick for Google Sheets-based workflows. Snov.io is excellent for scalable email finding, verification, and basic outreach, but it operates as a separate platform with its own data enrichment and workflow layers, not a native Google Sheets solution. Derrick, by contrast, turns Google Sheets into a complete prospecting hub with 100% native integration, real-time email validation, 50+ enrichment attributes per contact, and built-in AI scoring and segmentation. For teams relying on Google Sheets as the central workspace, Derrick provides a seamless, in-sheet workflow without CSV exports or complex configurations, while Snov.io excels at discovery and verification within its own environment. Some users may combine both-using Snov.io for initial contact discovery and Derrick for enriched, sheet-based workflows and automated scoring-but Snov.io alone cannot fully replicate Derrick’s sheet-native capabilities.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
