Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Updated
Bombora vs TechTarget Priority Engine vs Derrick: Which Is Better in 2026?
- Short answer
- Bombora vs TechTarget Priority Engine vs Derrick: Bombora is a b2b intent data and account-research signals, TechTarget Priority Engine is a tech buyer intent · it category research · publication network. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Bombora or TechTarget Priority Engine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Bombora or TechTarget Priority Engine for outreach.
ABM tools like Bombora command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Bombora's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Bombora's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Bombora vs TechTarget Priority Engine vs Derrick at a glance
TechTarget Priority Engine
- Starting price: ~$75,000/year (custom)
- Free plan: TechTarget free content (separate)
- Founded: 1999 (TechTarget), Priority Engine launched 2014
- HQ: Newton, Massachusetts, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Bombora and TechTarget Priority Engine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Skip the dashboard — enrich straight from formulas
Both Bombora and TechTarget Priority Engine make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.
02 One price for unlimited rows : $10/month total
Pricing comparison : Bombora from Custom (~$30K/yr min), TechTarget Priority Engine from ~$75,000/year (custom), Derrick at $10/mo flat. Note the unit — both Bombora and TechTarget Priority Engine either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.
03 MCP-ready for AI workflows in 2026
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Bombora and TechTarget Priority Engine require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Bombora, TechTarget Priority Engine, and Derrick each genuinely win.
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What TechTarget Priority Engine does better
- Deepest IT-buyer audience in B2B intent
- Contact-level data, not just account-level
- Long-cycle IT sales motion fit
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Bombora | TechTarget Priority Engine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$30K/yr min) | ~$75,000/year (custom) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€360/yr | ~€900/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (sales-led demo only) | TechTarget free content (separate) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Bombora vs TechTarget Priority Engine vs Derrick: full feature comparison
| Bombora | Derrick App | TechTarget Priority Engine | |
|---|---|---|---|
| Entry price | Custom (~$30K/yr min) | $10/mo flat | ~$75,000/year (custom) |
| Free plan | ✕ | 14-day full trial | Yes (limited) |
| Best for | Mid-market & enterprise ABM | Sheet-native enrichment | Enterprise tech vendors selling to IT |
| Category positioning | B2B Intent Data | Spreadsheet-native B2B data | Enterprise B2B intent data |
| G2 rating | 4.4/5 | — | 4.2/5 |
| Founded | 2014 | 2022 | 1999 (TechTarget), Priority Engine launched 2014 |
| Intent data source | Bundled / third-party | External integrations | Contact-level (named buyers) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell B2B Intent Data derrick
best value for money
Results first.
Discover Derrick →
Enterprise B2B intent data
Bombora vs TechTarget Priority Engine vs Derrick pricing breakdown
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
For mid-market & enterprise abm, Bombora b2b intent data starts at Custom (~$30K/yr min). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Bombora pricing page below.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise B2B intent data TechTarget Priority Engine
~$75,000/year (custom)
Best for: Enterprise tech vendors selling to IT
Enterprise B2B intent data category : TechTarget Priority Engine entry tier is ~$75,000/year (custom). Best-for : enterprise tech vendors selling to it. See the complete TechTarget Priority Engine pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from Bombora to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Bombora, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick TechTarget Priority Engine if…
- You specifically need enterprise tech vendors selling to it
- Deepest IT-buyer audience in B2B intent
- Contact-level data, not just account-level
- You're already invested in the TechTarget Priority Engine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Bombora vs TechTarget Priority Engine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Bombora vs TechTarget Priority Engine: when does each fit best?
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Bombora is positioned as b2b intent data for mid-market & enterprise abm. TechTarget Priority Engine is positioned as enterprise b2b intent data for enterprise tech vendors selling to it. These are different category bets — Bombora for its niche, TechTarget Priority Engine for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Bombora at 4.4/5 and TechTarget Priority Engine at 4.2/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Bombora and TechTarget Priority Engine pricing actually compare in 2026?
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Bombora entry-paid tier : Free / Demo at Sales call only. Next tier up is Mid-Market (10-50 employees) (~$30K/yr). Bombora's free tier : No (sales-led demo only). TechTarget Priority Engine entry-paid tier : Priority Engine Starter at ~$75K/year. Next tier up is Priority Engine Pro ($150-$250K/year). TechTarget Priority Engine's free tier : TechTarget free content (separate). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.
What's the biggest reason to pick Bombora over TechTarget Priority Engine?
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Largest B2B intent data co-op (200+ publishers). 5,500+ B2B media sites contribute anonymized behavioral data. The co-op model gives Bombora a coverage advantage that Demandbase, 6sense and standalone intent providers can't match. (Source : Verified G2 user, ABM Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Bombora is the right pick over TechTarget Priority Engine.
What's the biggest reason to pick TechTarget Priority Engine over Bombora?
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Deepest IT-buyer audience in B2B intent. 150+ tech publications reaching 30M+ IT decision-makers is the broadest enterprise IT footprint in B2B. For tech vendors selling into specific IT roles (CISOs, cloud architects, network engineers), the audience match is structurally unmatched. (Source : Klaus M., Head of Marketing (Enterprise security), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, TechTarget Priority Engine is the right pick over Bombora.
Can Derrick replace both Bombora and TechTarget Priority Engine?
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Bombora (b2b intent data) and TechTarget Priority Engine (enterprise b2b intent data) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Bombora and TechTarget Priority Engine rather than replacing them outright.
Beyond Bombora and TechTarget Priority Engine, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : G2 Marketing Solutions, 6sense, Demandbase, HG Insights. Each has its own positioning trade-off versus Bombora and TechTarget Priority Engine — G2 Marketing Solutions typically appears as a direct competitor on G2 review pages, with 6sense, Demandbase, HG Insights as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.
One-on-one
Bombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
