Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Cognism and Dux-Soup can require additional steps or tools to achieve native Google Sheets enrichment, often relying on CSV exports or LinkedIn-centric data flows that force extra handoffs. Derrick delivers 100% native Google Sheets enrichment without CSV exports, eliminating export bottlenecks and complex integrations. This directly saves time and reduces manual data transfer, enabling faster prospecting right inside Sheets. For quick wins, Derrick turns Sheets into a complete prospecting hub with 50+ enrichment attributes and real-time email validation, all without leaving the sheet.
Real-time email verification is a critical gap for Cognism and Dux-Soup, which often rely on static contact data and can deliver outdated or unverified emails during high-velocity outreach. Derrick fixes this by delivering instant email validation within every prospect record, directly in 100% native Google Sheets, without exporting or external tools. This real-time verification translates to tangible deliverability gains and lower bounce rates, helping teams hit their inboxes consistently; users report up to a noticeable improvement in outreach reliability month over month. For fast, scalable prospecting, Derrick keeps your sender reputation intact while Cognism and Dux-Soup struggle to maintain up-to-date verification in real time.
Cognism and Dux-Soup excel at isolated data or LinkedIn-driven workflows, but they can create silos where enrichment ends once data leaves their native environments. Derrick unifies data enrichment and action directly in 100% native Google Sheets, eliminating tool silos and manual exports. By offering 50+ enrichment attributes per contact, real-time email validation, and seamless multi-source integration, Derrick delivers actionable profiles without leaving Sheets, saving up to 5-10 hours per month. This approach enables immediate prospect actions-segmentation, scoring, and outreach-within a single workspace.
We're upfront - every tool has strengths. Here's where Cognism, Dux-Soup, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Dux-Soup | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $11.25/mo (Pro Dux, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€132/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Cognism | Derrick App | Dux-Soup | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 11.25$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (EU/EMEA) Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with higher entry-level costs and a premium positioning, featuring real-time verification and multi-channel support; a full pricing breakdown is available on the dedicated pricing page to review all plans and limits. See full pricing details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Veteran Chrome Extension) $11.25/mo (Pro Dux, annual)
Best for: Long-time LinkedIn automation users + budget SDRs
Dux-Soup offers a free tier with limited credits and paid plans starting at accessible monthly rates, with additional features as you scale. For full details, see the complete pricing breakdown on the Pricing Dux-Soup page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Dux-Soup compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →