Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time verification directly inside your Google Sheets workflow, whereas Snov.io and AeroLeads rely on slower, detached validation steps that create manual overhead. Unlike Snov.io’s and AeroLeads’ separate verification processes, Derrick validates emails in real-time at the point of use, reducing bounce risk without extra clicks. This translates to immediate productivity: up to 5-10 hours saved per month and lower campaign rejection rates, with credits that remain usable within the same workspace. For quick wins, teams can verify contacts as they build lists, eliminating back-and-forth clean-up.
Snov.io and AeroLeads primarily focus on basic contact discovery and verification, lacking deep enrichment beyond fundamental details. Derrick fixes this by delivering 50+ enrichment attributes per contact, plus firmographic and AI-generated insights within 100% native Google Sheets. This leads to tangible results, such as faster account profiling and more accurate segmentation, reducing manual research time by up to 6–8 hours per week. With Derrick, you get richer, reusable profiles directly in Sheets, ready for targeted outreach and scoring.
Snov.io and AeroLeads offer basic firmographic data and contact discovery but fall short on scalable, deep firmographic enrichment on-demand. Derrick delivers scalable, on-demand firmographic enrichment directly within 100% native Google Sheets, avoiding CSV exports and complex setups. Teams can enrich 50+ attributes per contact/organization with real-time refresh capabilities, saving hours monthly and reducing reliance on multiple tools. With Derrick, you can instantly QA and segment accounts at scale, using credits that are rollable month-to-month for continuous prospect intelligence.
We're upfront - every tool has strengths. Here's where Snov.io, AeroLeads, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | AeroLeads | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free trial · Take Off $49/mo (2K credits) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Free trial available (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Snov.io | Derrick App | AeroLeads | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✕ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Email Finder + Sequencer + CRM Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry pricing with a free tier and scalable paid plans based on credits, making it cost-effective for high-volume prospecting. For full details, view the complete pricing breakdown on the Snov.io pricing page.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Email + Phone Finder (LinkedIn-First) Free trial · Take Off $49/mo (2K credits)
Best for: Solo SDRs needing guaranteed phone numbers + email finder bundle
AeroLeads offers affordable entry-level options with initial credits and paid tiers that scale for growing teams, plus a dedicated pricing page with full details. See the pricing breakdown on the AeroLeads Pricing page for complete specifics.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how AeroLeads compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →