Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Leadfeeder vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Leadfeeder for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Time savings with native Google Sheets enrichment
Snov.io and Leadfeeder both require separate data workflows or exports to enrich data outside their core features, which interrupts workflow speed. Derrick delivers 100% native Google Sheets enrichment, eliminating CSV exports and complex configurations. This directly saves time by turning Sheets into a full prospecting center with 50+ attributes per contact and real-time validation, lowering manual enrichment time by 5-10 hours per month. A practical use case: enrich and segment leads right inside Sheets during your daily prospecting routine, without leaving your workspace.
02 Comprehensive data depth beyond basic enrichment capabilities
Snov.io and Leadfeeder offer basic enrichment and website visitor insights, but they fall short on truly deep, multi-faceted B2B data. Derrick differentiates by delivering 50+ enrichment attributes per contact and company, plus AI-driven scoring, segmentation, and summaries within a native Google Sheets workflow. This results in measurable depth, enabling more accurate targeting and faster qualification without leaving Sheets. For example, teams can reduce research time by up to 20-30% and improve lead-to-opportunity velocity through richer, verifiable firmographic and technographic context. Derrick brings practical, scalable depth to prospect intelligence that Snov.io and Leadfeeder alone cannot match.
03 Real-time data freshness without manual revalidation overhead
Snov.io and Leadfeeder struggle with real-time data freshness and often require manual revalidation or re-checks to maintain accuracy. Derrick delivers real-time data freshness natively in Google Sheets, eliminating the manual revalidation overhead. Users typically waste hours revalidating leads across platforms, whereas Derrick preserves up-to-date insights automatically, reducing manual effort by up to 40-60% and keeping lists ready for immediate outreach. For quick wins, Derrick’s 100% native Sheets experience means no data export delays and instant enrichment with every sync.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Leadfeeder, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Leadfeeder vs Derrick: full feature comparison
| Snov.io | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Snov.io vs Leadfeeder vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier and scalable paid plans based on email discovery and verification credits; see full pricing breakdown for all plan details and limits.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder pricing scales with usage, with an entry-level plan and paid tiers that unlock more visits and features; a full pricing breakdown is available on the Pricing page to review all plans, limits, and add-ons. See full pricing details.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Snov.io for outreach?
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Derrick and Snov.io serve different outreach needs. Snov.io focuses primarily on email finding and verification at scale, making it ideal for high-volume cold email campaigns. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and manual data transfers while providing 50+ enrichment attributes per contact alongside real-time email validation. Derrick also integrates AI-powered tools like Claude and ChatGPT directly for prospect scoring and segmentation, plus offers rollover credits and no credit card requirement for the free tier. For teams wanting seamless enrichment without leaving their spreadsheet, Derrick provides a more integrated workflow compared to Snov.io's standalone email discovery approach.
Is Derrick a good alternative to Leadfeeder?
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Yes, Derrick is an excellent alternative to Leadfeeder, especially if you're looking for a more flexible, all-in-one enrichment solution. While Leadfeeder specializes in website visitor identification, Derrick operates directly within Google Sheets and provides 50+ enrichment attributes per contact without requiring complex integrations or CSV exports. Derrick includes real-time email validation for better deliverability, integrated AI scoring with Claude and ChatGPT, and monthly rollover credits with no credit card required for the free tier. If you need broader prospect research beyond website traffic insights, Derrick's native Sheets environment and comprehensive enrichment capabilities offer more operational efficiency and lower total cost of ownership compared to Leadfeeder's limited contact data.
Derrick vs Snov.io vs Leadfeeder: which is best overall?
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The best choice depends on your specific needs. Snov.io excels at email verification and affordable bulk prospecting, making it ideal for volume-focused outreach. Leadfeeder specializes in website visitor identification and account-based intelligence, perfect if you're tracking inbound traffic. Derrick stands out for teams already working in Google Sheets, offering native spreadsheet integration with 50+ enrichment attributes, real-time email validation, built-in AI scoring, and rollover credits-eliminating the need for external platforms or LinkedIn Sales Navigator while saving five to ten hours monthly on manual data work.
How does Snov.io compare to Leadfeeder in pricing?
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Snov.io and Leadfeeder differ mainly in focus and pricing structure. Snov.io emphasizes email finding, verification, and outreach at scale with transparent, usage-based tiers designed for teams prioritizing volume and quick ROI. Leadfeeder centers on website visitor identification and account-level insights, with pricing tied to traffic-derived usage and CRM integrations. Derrick, by contrast, offers 100% native Google Sheets enrichment with 50+ attributes per contact, real-time email validation, and optional AI scoring, all without exporting data or using LinkedIn Navigator, plus credit rollovers and a free tier. If you need scalable email discovery at affordable rates, Snov.io is competitive; if you rely on website visitor intelligence, Leadfeeder is strong but may require additional enrichment. Derrick adds integrated enrichment and AI within Sheets, potentially reducing tool sprawl and total cost.
What are Derrick’s key features versus Snov.io?
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Derrick is a Google Sheets-native enrichment platform requiring zero CSV exports or complex setup, while Snov.io focuses primarily on email discovery and verification. Derrick offers 50+ enrichment attributes per contact, real-time email validation, and integrated AI scoring with Claude and ChatGPT, whereas Snov.io excels at fast email finding but lacks deeper firmographic intelligence. Derrick's rollover credits and no-credit-card free tier provide greater flexibility for variable prospecting workflows compared to Snov.io's usage-based model, making it ideal for teams wanting comprehensive enrichment without platform switching.
Can Derrick replace both Snov.io and Leadfeeder?
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Derrick cannot fully replace both Snov.io and Leadfeeder in one-to-one equivalence, but it can cover many of their core needs within a single workflow. For email discovery and verification, Snov.io excels at finding valid contacts at scale; Derrick complements this by enriching those contacts with 50+ attributes directly in Google Sheets and providing real-time email validation, plus AI-powered scoring and segmentation. For website visitor insight and account-based lead identification, Leadfeeder specializes in turning anonymous site visits into prioritized accounts; Derrick adds depth with native enrichment, firmographics, intent-like signals, and seamless CRM integration through 3,000+ Zapier/Make/n8n connections, all without leaving Google Sheets. If you rely heavily on pure email hunting or deep website visitor intelligence as standalone needs, using Snov.io or Leadfeeder in tandem with Derrick yields the strongest coverage; Derrick shines best as the enrichment and workflow backbone that streamlines your entire prospecting stack.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
