Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Clay vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Clay vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Clay is a multi-source data enrichment with ai workflows. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Clay) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Clay for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Clay vs Derrick at a glance
Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Clay
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality risk for scale
Real-time validation without data quality risk for scale is where Derrick stands apart from Snov.io and Clay, both of which struggle with guaranteed freshness and reliability across high-velocity campaigns. Derrick delivers native Google Sheets validation with 50+ enrichment attributes and real-time email verification, reducing deliverability risk at scale. Teams can expect measurable efficiency gains, such as saving 5-10 hours per month linked to instant validation and fewer bounce-driven corrections. This approach keeps data trustworthy as you expand outreach, without the complexity or fragility seen in broader tools like Snov.io or Clay.
02 No credit card required for trial, full feature access
No credit card is required to start a Derrick trial, unlike Snov.io and Clay, which often push paid plans early to access full features. Derrick removes the barrier by offering a free tier with full feature access, so you can evaluate enrichment and automation capabilities without commitments. You save time and potentially euros by testing real-time validation, 50+ attributes, and native Google Sheets workflows before upgrading. For quick proof of value, Derrick’s free tier delivers actionable insights and complete access without upfront payment.
03 Unified data sources with real-time AI-driven validation workflows
Snov.io and Clay both struggle with truly unified, real-time validation across multiple data sources, often delivering delayed updates or conflicting records. Derrick delivers a 100% native Google Sheets experience with real-time AI-driven validation workflows that consolidate data from 50+ sources into a single, auditable feed. This can reduce data quality risk and time-to-action, saving up to 6–12 hours per month on data cleaning and re-verification. For rapid campaigns, Derrick’s integrated AI scoring and normalization ensure consistent prospection lists without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Clay, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Clay | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free / $134/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€1,608/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes (limited credits) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Clay vs Derrick: full feature comparison
| Snov.io | Derrick App | Clay | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✓ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 149$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Data Enrichment
Snov.io vs Clay vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier for basic prospecting and scalable paid plans based on monthly credits; detailed tiers and limits vary by usage. See full pricing breakdown for complete pricing details and any plan-specific features.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers scalable pricing with a free tier and paid plans starting at competitive monthly credits, designed for high-volume outreach. See the full pricing breakdown for complete details and current tiers.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Clay
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick better than Snov.io for email verification?
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Derrick and Snov.io both offer email verification, but they serve different needs. Snov.io excels as a dedicated email finder with a large B2B database and straightforward lookup functionality, making it ideal for teams focused purely on email discovery. However, Derrick operates natively within Google Sheets, eliminating CSV exports and complex setup while providing real-time email validation alongside 50+ enrichment attributes per contact. Derrick's rollover credits, integrated AI capabilities with Claude and ChatGPT, and no credit card requirement for the free tier make it more versatile for teams needing comprehensive data enrichment beyond email verification alone. Choose Snov.io for speed-focused email hunting, or Derrick if you want a complete prospecting solution without leaving your spreadsheet.
Derrick vs Snov.io: which offers better pricing?
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Derrick offers more transparent, flexible pricing with rollover credits that don't expire monthly, whereas Snov.io uses a traditional subscription model. Derrick's free tier requires no credit card and includes 100 credits, making it accessible for testing. Snov.io's pricing is competitive for email verification alone, but Derrick combines enrichment, email validation, and AI-powered features in one platform. For teams already using Google Sheets, Derrick eliminates costly exports and third-party tools, ultimately delivering better value across your entire prospecting workflow compared to Snov.io's email-focused approach.
What’s the difference Derrick vs Clay for enrichment?
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Clay focuses on workflow automation and multi-source data aggregation, requiring setup time and manual configuration for optimal results. Derrick streamlines enrichment directly within Google Sheets with zero external platforms, offering real-time email validation, 50+ enrichment attributes, and integrated AI tools like Claude and ChatGPT for immediate scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility, while Clay's strength lies in complex automation sequences rather than straightforward contact enrichment at speed.
Derrick vs Snov.io vs Clay: who wins the comparison?
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Derrick wins the comparison for teams that want a streamlined, cost-efficient, and highly practical prospecting workflow, especially for Google Sheets-native users. Derrick stands out with 100% native Google Sheets integration (no exports or complex setups), real-time email validation for better deliverability, and a generous, rollable credit system across multiple plan tiers. It also offers AI-driven scoring and segmentation, 3,000+ integrations via Zapier/Make/n8n, and a free tier with no credit card required. Snov.io excels at fast, affordable email finding and verification with strong onboarding and CRM integrations, but lags in deeper data enrichment and real-time accuracy at scale. Clay shines in multi-source data enrichment and automated workflows but can require more setup and may face data freshness and rate-limit challenges. Overall, Derrick provides the most efficient, low-friction path to scalable prospecting within Sheets, making it the winner for teams prioritizing simplicity, deliverability, and immediate usability.
Can Snov.io replace Clay for data enrichment?
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Snov.io can partially replace Clay for basic email discovery and verification, but they serve different purposes within data enrichment. Snov.io excels at fast, affordable email finding with strong verification accuracy, while Clay offers broader real-time enrichment across multiple data sources and automated workflows. However, neither provides the seamless simplicity of Derrick, which operates natively within Google Sheets without CSV exports or complex setup. Derrick combines email validation, 50+ enrichment attributes, and integrated AI scoring in one platform, eliminating the need to juggle multiple tools while preserving monthly credit rollover and requiring no credit card for the free tier.
What review differences exist between Derrick and Snov.io?
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Derrick and Snov.io differ primarily in integration style, data breadth, and workflow simplicity. Derrick is 100% native to Google Sheets, eliminating CSV exports and complex configurations, which translates to faster setup and potential monthly time savings. It offers real-time email validation, 50+ enrichment attributes per contact, AI scoring and segmentation, and a broad catalog of 3000+ Zapier/Make/n8n integrations, plus rolling credits that carry month to month and a free tier with no card required. Snov.io focuses on scalable email discovery and verification with a large B2B database and straightforward prospecting workflows, but its data enrichment depth and real-time accuracy can lag behind specialized platforms. For teams prioritizing rapid, sheet‑based prospecting and flexible automation over exhaustive firmographic depth, Derrick provides a more streamlined, cost-efficient option while still offering strong deliverability support.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneClay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
