Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick App eliminates the LinkedIn reliance that ZoomInfo and Expandi depend on for lead enrichment. While ZoomInfo offers broad data and Expandi automates LinkedIn outreach, neither provides native Google Sheets enrichment or real-time validation within a single workflow. Derrick delivers 50+ enrichment attributes per contact and real-time email validation directly inside Sheets, reducing guesswork and improving deliverability. With Derrick, teams accelerate lead enrichment without switching between platforms, saving 5–10 hours per month.
Real-time data quality with instant validation across channels highlights the risk of stale, inconsistent data when relying on tools like ZoomInfo or Expandi for single-source validation. Derrick delivers unified, real-time validation across channels inside 100% native Google Sheets, eliminating the need to switch between platforms. With Derrick, you gain instant email verification and multi-source consistency, reducing bounce and follow-up delays by up to 25-40% in practice. A typical use case: enrich, validate, and score leads on the fly during multi-channel outreach without leaving Sheets.
Derrick shines where ZoomInfo and Expandi fall short: a flexible, 3000+ integrations setup that plugs directly into your workflow without leaving Google Sheets, unlike ZoomInfo’s standalone data model or Expandi’s LinkedIn-centric automation. Derrick eliminates the friction of switching tools by offering native 100% Google Sheets enrichment with multi-tool compatibility, including Zapier/Make/n8n integrations. On average, teams save 5-10 hours per month and reduce data silos as they centralize 50+ enrichment attributes per contact, with real-time validation across channels. A typical use case: sync Derrick with your existing automation stack to enrich and validate leads in one place, then trigger personalized outreach across tools.
We're upfront - every tool has strengths. Here's where Zoominfo, Expandi, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Expandi | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | $79/mo (Business, annual) · 14-day free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€948/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Expandi | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 99$/mois |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
Pricing details for ZoomInfo typically start with entry-level plans and credits, plus tiered enterprise options; a full pricing breakdown is available on the dedicated pricing page for complete details. See full pricing breakdown for all plan types and exact costs.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Cloud, Agency-Established) $79/mo (Business, annual) · 14-day free trial
Best for: Established agencies + B2B teams running smart LinkedIn sequences
Expandi offers tiered plans with a free or low-cost entry option and paid tiers scaling with usage; see full pricing breakdown for complete details and options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Expandi compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →