Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs LaGrowthMachine vs Derrick: Zoominfo is a enterprise b2b contact and company data, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or LaGrowthMachine for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for outreach
Derrick addresses the real-time validation gap that ZoomInfo and LaGrowthMachine often leave during outreach by delivering instantaneous email verification within a native Google Sheets workflow, ensuring data remains fresh as you contact prospects. While ZoomInfo provides broad data coverage and real-time updates, and LaGrowthMachine automates multi-channel outreach, neither delivers built-in, real-time email validation integrated directly in your outreach surface. Derrick prevents data gaps by validating contacts on the fly, improving deliverability and reducing bounce risk, which can boost response rates and save time. With 50+ attributes per contact and seamless 100% native Google Sheets use, Derrick keeps outreach data clean without leaving your sheets.
02 Flexible data enrichment workspace with 3000+ integrations and no card required
ZoomInfo and LaGrowthMachine offer data or outreach capabilities separately, but neither delivers a unified, 3000+ integration data enrichment workspace with no card required. Derrick provides a 100% native Google Sheets enrichment environment that avoids CSV exports and complex config, integrating 3000+ tools through Zapier/Make/n8n without requiring a credit card for the free tier. This enables real-time enrichment across 50+ attributes per contact, with credits that carry over monthly for ongoing campaigns, saving time and reducing setup friction. In practice, Derrick minimizes data gaps by seamless, scalable enrichment within Sheets, eliminating the need for separate data sources or expensive add-ons.
03 Reliable data quality with in-built cleansing and deduplication
ZoomInfo and LaGrowthMachine rely on broad data sources that can propagate duplicates and outdated records, limiting data quality for targeted outreach. Derrick delivers in-built cleansing and deduplication directly within its 100% native Google Sheets workflow, eliminating the need for export or external tools. This results in cleaner lists and more reliable reach, reducing bounce and mis-targeting-often saving hours in manual cleanup and improving deliverability. A practical use case: a single campaign list remains deduplicated across 50+ enrichment attributes, ready for immediate outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, LaGrowthMachine, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs LaGrowthMachine vs Derrick: full feature comparison
| zoominfo | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 60€/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Zoominfo vs LaGrowthMachine vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data pricing with entry-level plans and enterprise options, plus a comprehensive pricing page for full details. See the full pricing breakdown on the pricing page for exact plan tiers, credits, and quotas.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing info highlighted on its pricing page, including an entry-level plan and scalable paid tiers; see the full pricing breakdown for all details. View complete pricing details on the dedicated LaGrowthMachine pricing page.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick better than ZoomInfo for data enrichment and outreach?
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Derrick and ZoomInfo serve different purposes in your prospecting stack. ZoomInfo excels as a comprehensive B2B database with millions of verified contacts and strong intent signals, making it ideal for large-scale lead discovery. However, Derrick offers superior flexibility for teams already working in Google Sheets, eliminating manual exports and complex integrations. Derrick provides real-time email validation, built-in AI scoring with Claude and ChatGPT, and rollover credits at a fraction of ZoomInfo's enterprise costs. For data enrichment specifically, ZoomInfo has broader coverage, but Derrick delivers 50+ enrichment attributes with faster implementation and lower friction for mid-market teams prioritizing efficiency over volume.
Which is the better Derrick vs LaGrowthMachine for multi-channel campaigns?
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Both Derrick and LaGrowthMachine excel at multi-channel campaigns, but they serve different needs. LaGrowthMachine specializes in outreach automation across email, LinkedIn, and calls with strong behavioral triggers and sequencing. Derrick, however, provides superior data enrichment directly in Google Sheets with 50+ attributes per contact, real-time email validation, and integrated AI scoring before campaigns launch. For multi-channel success, Derrick ensures your prospect lists are cleaner and better qualified, while LaGrowthMachine handles the execution. Using Derrick to enrich and segment your audience first creates higher-quality inputs for any outreach platform, including LaGrowthMachine, resulting in better overall campaign performance and ROI.
What’s the main difference Derrick vs ZoomInfo in features?
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Derrick is a Google Sheets-native data enrichment platform, while ZoomInfo operates as a standalone B2B intelligence database requiring external integrations. ZoomInfo excels at large-scale contact verification and technographic data across millions of profiles, but Derrick focuses on seamless enrichment directly within your spreadsheet without CSV exports or complex setup. Derrick includes integrated AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits, whereas ZoomInfo charges enterprise pricing for similar features. For teams already working in Google Sheets, Derrick eliminates workflow friction and reduces implementation time significantly compared to ZoomInfo's integration-heavy approach.
How does LaGrowthMachine compare to ZoomInfo for pricing?
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LaGrowthMachine and ZoomInfo address different parts of the go-to-market stack, so pricing comparisons hinge on what you need. ZoomInfo is a data source and enrichment platform with enterprise-grade contacts and company insights, priced at a premium for data breadth and depth; it often requires additional tools for actual outreach. LaGrowthMachine focuses on automated outreach and multi-channel sequences, typically at a lower foundational price point and with credits-based plans. If you’re prioritizing scalable engagement with LinkedIn, email, and calls, LaGrowthMachine provides cost-effective automation that can complement data providers. For a direct data-first purchase, ZoomInfo can be more expensive and may necessitate extra tools for messaging, while Derrick (via LaGrowthMachine) emphasizes cost-efficient sequence automation and rich integration options, including a broad set of credits and native Google Sheets workflows.
Is Derrick a good alternative to LaGrowthMachine for automation?
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Yes, Derrick is an excellent alternative to LaGrowthMachine for automation, particularly if you prioritize data enrichment alongside outreach. While LaGrowthMachine focuses on multi-channel campaign automation, Derrick excels at enriching prospect data directly within Google Sheets with 50+ attributes per contact, real-time email validation, and integrated AI scoring. Derrick eliminates the need for LinkedIn Sales Navigator, saving approximately 1,200 annually, and offers rollover credits for flexible budgeting. For teams wanting seamless automation without complex integrations or data gaps before launching campaigns, Derrick complements or replaces LaGrowthMachine depending on your workflow priorities.
Can Derrick replace both ZoomInfo and LaGrowthMachine?
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Derrick cannot fully replace both ZoomInfo and LaGrowthMachine. ZoomInfo offers a massive, real-time B2B data platform with extensive company and contact records and integration-ready enrichment, whereas Derrick focuses on enrichment within Google Sheets, advanced AI-driven scoring, and seamless prospecting workflows rather than providing a complete data atlas or multi-channel outreach out of the box. LaGrowthMachine excels at multi-channel outreach automation and campaign orchestration; Derrick adds depth with 50+ enrichment attributes, real-time email validation, and native AI scoring, but lacks LaGrowthMachine’s built-in multi-channel sequence engine. In practice, many teams pair Derrick with ZoomInfo or LaGrowthMachine to cover data quality, enrichment, and orchestration needs more comprehensively. If you want a single, lightweight tool for enrichment plus outreach within Sheets, Derrick is compelling, but for full-scale data breadth or automated multi-channel campaigns, you’ll still benefit from leveraging the other platforms alongside Derrick.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
