Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs LeadIQ vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs LeadIQ vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, LeadIQ is a enterprise lead intelligence platform with waterfall enrichment and ai message writer. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or LeadIQ) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or LeadIQ for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs LeadIQ vs Derrick at a glance
LeadIQ
- Starting price: Free 50 credits/mo · Pro $150/mo (annual)
- Free plan: Yes - 50 credits/mo permanently free
- Founded: 2015
- HQ: San Francisco Bay Area, CA (with Singapore engineering)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and LeadIQ
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without data enrichment delays
Snov.io and LeadIQ both offer real-time verification within their workflows, but neither consistently delivers instant validation across a full enrichment context without occasional delays or handoffs that stall progress. Derrick fixes this by delivering real-time verification natively inside Google Sheets, eliminating data enrichment delays and the need for external validation steps. This translates to near-immediate bounce-rate reduction and faster outreach; users typically save 5-10 hours per month. For quick-use cases, Derrick’s 100% native Sheets experience means you verify and enrich in a single, uninterrupted session.
02 Deeper enrichment beyond basic contacts with AI-powered insights
Snov.io and LeadIQ excel at basic contact discovery and real-time verification, but they often fall short on deeper, multi-layer enrichment and advanced AI-driven insights. Derrick delivers AI-powered profiling, segmentation, and automatic summarization within 100% native Google Sheets, enabling richer firmographic and behavioral context without exporting data or juggling tools. Teams can expect measurable gains: up to 30-40% faster prospect qualification and more precise targeting from AI-driven lead scoring. A practical use case is instant enrichment of accounts with 50+ attributes and automated summaries that drive personalized outreach at scale.
03 Data quality for scalable enrichment at scale without friction
Snov.io and LeadIQ deliver real-time contact data, but both struggle with scalable, frictionless enrichment when expanding beyond basic contacts. Derrick solves this by marrying 100% native Google Sheets workflows with 50+ enrichment attributes and AI-driven profiling, removing the need for export CSVs or complex integrations. This results in tighter data quality at scale, reducing data decay and rework while enabling consistent enrichment across thousands of records, with measurable time savings of 5–10 hours per month. A practical use case: enrich and validate entire account lists directly in Sheets without leaving the platform, ensuring up-to-date records for multi-step ABM sequences.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, LeadIQ, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What LeadIQ does better
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- Job-change tracking creates warm re-engagement
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | LeadIQ | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - 50 credits/mo permanently free | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs LeadIQ vs Derrick: full feature comparison
| Snov.io | Derrick App | LeadIQ | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Enterprise Lead Intelligence + AI Personalization
Snov.io vs LeadIQ vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers an entry-level pricing tier with affordable monthly plans and a free/credit-based option for basic use, plus scalable paid plans based on usage; see the full pricing breakdown for complete details and plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise Lead Intelligence + AI Personalization LeadIQ
Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ offers starting paid plans with credits-based pricing and a free tier; exact prices vary by plan and usage. See full pricing breakdown for complete details and options.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick LeadIQ if…
- You specifically need enterprise sdr teams running salesforce/hubspot motions
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- You're already invested in the LeadIQ ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs LeadIQ
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Does Derrick vs Snov.io highlight major feature differences?
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Yes, Derrick highlights significant feature differences compared to Snov.io and LeadIQ. While Snov.io excels primarily at email discovery and verification, and LeadIQ focuses on real-time contact data with CRM integration, Derrick operates as a fully native Google Sheets platform requiring no CSV exports or external tools. Derrick delivers fifty plus enrichment attributes per contact, integrated AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits with no credit card required for free access. This positions Derrick as a more comprehensive, flexible solution for teams prioritizing workflow efficiency and data depth directly within their existing spreadsheet environment.
Is Derrick a viable alternative to Snov.io for teams?
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Yes, Derrick is a strong alternative to Snov.io for teams seeking more integrated workflows. While Snov.io specializes in email discovery and verification at scale, Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations. Derrick provides 50+ enrichment attributes per contact, real-time email validation, and built-in AI capabilities with Claude and ChatGPT for segmentation and scoring. Unlike Snov.io's basic automation, Derrick's rollover credits and no-card-required free tier offer greater flexibility for teams balancing prospecting volume with budget efficiency.
Which is better for outreach: Derrick or Snov.io pricing?
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Derrick offers more flexible pricing for outreach compared to Snov.io, with rollover credits that don't expire monthly, meaning you only pay for what you actually use. While Snov.io excels at email verification affordability, Derrick provides superior value by combining email validation with 50+ enrichment attributes, integrated AI scoring, and native Google Sheets functionality-eliminating costly CSV workflows and external platform fees. For teams managing variable outreach volumes, Derrick's credit rollover system and no credit card requirement for the free tier provide better budget control than Snov.io's subscription model.
What’s the Derrick vs Snov.io review for accuracy?
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The Derrick vs Snov.io review for accuracy shows that Snov.io is strong on fast, scalable email discovery and verification with a user-friendly interface and affordable pricing, but it can face data freshness gaps and limited enrichment depth, especially for enterprise-scale needs. Derrick, by contrast, emphasizes native Google Sheets integration with 100% in-platform enrichment, real-time email validation, and AI-powered scoring, while avoiding CSV exports and LinkedIn dependencies. In terms of accuracy, both platforms deliver reliable core email verification, but Derrick’s model aligns more with teams seeking integrated, end-to-end prospecting inside Sheets and extensive enrichment across 50+ attributes, whereas Snov.io shines for volume-based outreach and quick list building. LeadIQ sits between as a high-fidelity contact verifier with strong CRM integrations but less depth in enrichment compared with Derrick’s breadth, making Derrick a strong complementary choice if you need deeper enrichment and native workflow inside Sheets.
How do Derrick and LeadIQ compare on pricing and features?
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Derrick and LeadIQ differ significantly in approach and flexibility. LeadIQ focuses on real-time contact verification and account-based prospecting with strong CRM integration, making it ideal for teams prioritizing data accuracy. Derrick operates natively within Google Sheets, eliminating CSV exports and complex setup while offering fifty plus enrichment attributes, AI-powered scoring with Claude and ChatGPT, and rollover credits. Derrick's pricing starts free with no credit card required, while LeadIQ requires paid subscription from the start. For teams already working in Sheets seeking comprehensive enrichment without external platforms, Derrick provides superior workflow efficiency and cost flexibility.
Can Derrick replace both Snov.io and LeadIQ in workflows?
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Derrick can replace some workflow steps that Snov.io and LeadIQ handle, but it’s not a one-to-one swap for every capability. Derrick excels as a 100% native Google Sheets enrichment and outreach hub, with real-time email validation, 50+ enrichment attributes per contact, integrated AI scoring and segmentation, and vast automation via 3000+ Zapier/Make/n8n connections. Snov.io specializes in scalable email discovery and verification with basic enrichment, while LeadIQ emphasizes precise contact data and real-time verification for targeted outreach. In workflows, Derrick can consolidate data enrichment, scoring, and multi-channel outreach within Sheets, potentially reducing the need for separate tools, but some teams may still rely on Snov.io or LeadIQ for initial prospect discovery, deep account intelligence, or niche enrichment. If your workflow priorities are depth of enrichment and staying within a Sheets-centric stack, Derrick provides strong value and even cost-efficiency, especially with its credits model and no credit card needed for the free tier.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneLeadIQ vs Derrick - solo duel
Drop the third-party context and see how LeadIQ compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
