Updated

Snov.io vs Octopus CRM vs Derrick: Which Is Better in 2026?

Short answer
Snov.io vs Octopus CRM vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Octopus CRM is a budget chrome-extension linkedin automation tool for solo prospectors. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Octopus CRM) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Octopus CRM for outreach.

Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Snov.io vs Octopus CRM vs Derrick at a glance

Snov.io

  • Starting price: Free 50 credits · Starter $29.25/mo (annual)
  • Free plan: Yes - 50 credits + 100 recipients/mo
  • Founded: 2017
  • HQ: Chernihiv, Ukraine (US entity in New York)
4.6/5 G2 4.5/5 Capterra

Octopus CRM

  • Starting price: $9.99/mo (Starter)
  • Free plan: 7-day free trial
  • Founded: 2018
  • HQ: United States (remote-first team)
4.4/5 G2 4.5/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Snov.io and Octopus CRM

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Time savings with native Google Sheets enrichment, no CSV exports

Snov.io and Octopus CRM fall short on native Google Sheets enrichment, often requiring exports or workarounds that disrupt workflow. Derrick eliminates this frictions by turning Google Sheets into a 100% native data enrichment hub, with no CSV exports or external steps. This directly translates to tangible time savings: users report 5-10 hours saved per month as they enrich and act on data within Sheets, not through external tools. A quick use case: enrich 200 contacts in a sheet and proceed to outreach in the same workflow without toggling apps.

02

Real-time data accuracy across devices and teams

Snov.io and Octopus CRM struggle with real-time data accuracy across devices and teams, often delaying cross-device updates or re-sync challenges. Derrick delivers 100% native Google Sheets enrichment, ensuring instant updates across all users and devices without CSV exports or complex sync tricks. This translates to tangible results: 95%+ data freshness across teams and a 20–30% reduction in time spent reconciling records daily. A typical use case: live lead enrichment and validation that mirrors in real-time as teammates update statuses.

03

Unified data quality with real-time global validation across platforms

Snov.io and Octopus CRM struggle with unified, real-time data quality across multiple platforms, often delivering inconsistent validation and incomplete enrichment. Derrick resolves this by providing 100% native Google Sheets enrichment with real-time global validation that synchronizes across devices and teams. The result is measurable: up to a 15–25% improvement in data accuracy and faster outreach readiness, with all validation happening live within Sheets. Use cases include cross-platform prospect updates and instant deduplication to maintain a single source of truth.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Snov.io, Octopus CRM, and Derrick each genuinely win.

What Snov.io does better

  • All-in-one outbound stack at startup-friendly pricing
  • Outstanding ease of use
  • Mature platform with massive user base
Read full Snov.io review →

What Octopus CRM does better

  • Cheapest LinkedIn automation tool worth using
  • Genuinely intuitive UI
  • Built-in safety controls + smart delays
Read full Octopus CRM review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Snov.io Octopus CRM Derrick
Starting price (monthly) Free 50 credits · Starter $29.25/mo (annual) $9.99/mo (Starter) €0 (free) · €9/mo paid
Annual cost (base) ~€600/yr ~€120/yr €0/yr free · ~€108/yr paid
Free plan? Yes - 50 credits + 100 recipients/mo 7-day free trial ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Snov.io vs Octopus CRM vs Derrick: full feature comparison

Snov.io Derrick App Octopus CRM
Works natively in Google Sheets
Requires LinkedIn Sales Navigator ($100/month)
Sales Navigator 1-click import
Email finder with real-time validation
Phone finder from LinkedIn
Company tech stack lookup
SimilarWeb & G2 insights integrated
AI integration (Claude & ChatGPT)
Automatic AI Lead Scoring
Data cleaning & normalization
Multi-platform scraping (Instagram, Twitter, Facebook)
Zapier, Make, n8n integrations
Public API available
Native CRM integrations (HubSpot, Salesforce)
Entry price (paid plan) 39$/mois 9€/mois 9.99$/mois
Permanent free plan
Rollover credits to next month
Simple and transparent credit system
Simple setup & onboarding
Complete documentation
Pricing in a nutshell

Snov.io vs Octopus CRM vs Derrick pricing breakdown

Email Finder + Sequencer + CRM

Snov.io

Free 50 credits · Starter $29.25/mo (annual)

Best for: Solo SDRs and small teams wanting an all-in-one outbound stack

Snov.io offers an entry-level plan with affordable credits and a free tier, plus scalable paid options for growing teams; you can view the complete pricing details on the dedicated pricing page. See full pricing breakdown for all plans and usage limits.

Migration Guide

How to switch from Snov.io to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Snov.io if…

  • You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
  • All-in-one outbound stack at startup-friendly pricing
  • Outstanding ease of use
  • You're already invested in the Snov.io ecosystem
Read full Snov.io review →

Pick Octopus CRM if…

  • You specifically need budget-conscious solo sdrs running basic linkedin outreach
  • Cheapest LinkedIn automation tool worth using
  • Genuinely intuitive UI
  • You're already invested in the Octopus CRM ecosystem
Read full Octopus CRM review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Snov.io vs Octopus CRM

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Is Derrick vs Snov.io better for email verification accuracy?

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Both Derrick and Snov.io deliver strong email verification accuracy, but they serve different use cases. Snov.io specializes purely in email discovery and verification at scale with reliable bounce rate reduction. However, Derrick offers real-time email validation integrated directly within Google Sheets alongside 50+ enrichment attributes per contact, eliminating manual exports and data transfers that can compromise accuracy. Derrick's native Sheets environment means your verified emails stay in your prospecting workflow instantly, reducing verification lag and improving deliverability. For teams already working in Sheets, Derrick combines verification accuracy with broader enrichment capabilities without requiring external platforms or complex integrations.

Which is the better Derrick vs Octopus CRM alternative for LinkedIn outreach?

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For LinkedIn outreach specifically, Octopus CRM is purpose-built for LinkedIn automation but lacks comprehensive data enrichment and verification capabilities, often requiring supplementary tools. Derrick complements LinkedIn workflows by enriching contact data directly in Google Sheets with real-time email validation, 50+ attributes per contact, and integrated AI scoring-all without needing LinkedIn Sales Navigator. While Octopus CRM handles basic LinkedIn sequencing, Derrick provides deeper prospect intelligence and verification accuracy that significantly improves outreach deliverability and response rates, making it the stronger choice for teams prioritizing data quality alongside LinkedIn automation.

Derrick vs Snov.io vs Octopus CRM: which offers the best pricing?

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Derrick offers the most flexible pricing structure with rollover credits that never expire and no credit card required for the free tier, starting at just $9 monthly for 4,000 credits. Snov.io focuses on affordable email verification with usage-based pricing, while Octopus CRM emphasizes simplicity at lower price points. However, Derrick's native Google Sheets integration eliminates expensive third-party tools like LinkedIn Sales Navigator (saving $1,200 annually), combines 50+ enrichment attributes with real-time email validation, and includes integrated AI for automation. For teams prioritizing value and operational efficiency without hidden costs or complex integrations, Derrick delivers superior pricing flexibility and comprehensive functionality within a lean budget.

How does Snov.io compare to Octopus CRM in features and pricing?

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Snov.io and Octopus CRM target different parts of the sales stack, so their feature and pricing contrasts reflect their core strengths. Snov.io excels at scalable email finding, verification, and basic campaign automation with affordable, usage-based pricing that favors teams focused on volume. Octopus CRM dominates LinkedIn-driven outreach and simple pipeline management with straightforward, lower-cost plans, but it lacks deep data enrichment and cross-channel intelligence. Derrick, by contrast, is fully native to Google Sheets, combines extensive data enrichment (50+ attributes), real-time email validation, AI scoring and segmentation, and broad integration reach via Zapier/Make/n8n with a flexible credits system and no credit card required for the free tier. If you’re weighing Snov.io vs Octopus CRM for core prospecting tasks, Derrick adds a compelling, integrated layer that enhances data quality, automation, and scalability without leaving Google Sheets.

What’s the Derrick review compared to Snov.io for SMBs?

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Derrick offers a more streamlined approach for SMBs compared to Snov.io by operating natively within Google Sheets, eliminating the need for CSV exports or complex integrations. While Snov.io excels at email discovery and verification at scale, Derrick combines email validation with 50+ enrichment attributes and integrated AI scoring using Claude and ChatGPT, providing deeper prospect intelligence in a single platform. Derrick's rollover credits and no credit card requirement for the free tier make it more flexible for budget-conscious teams, whereas Snov.io's strength lies purely in email finding rather than comprehensive data enrichment and workflow automation.

Is Derrick a good alternative to both Snov.io and Octopus CRM?

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Yes, Derrick can be a strong alternative to both Snov.io and Octopus CRM, depending on your needs. Compared to Snov.io, Derrick offers 100% native Google Sheets enrichment with over 50 attributes per contact and real-time email validation, all without CSV exports or complex setups, plus AI scoring and segmentation with Claude and ChatGPT. Against Octopus CRM, Derrick provides deeper data enrichment, more robust automation via 3000+ integrations, and a credit-based, credit-rollover model that remains flexible even for teams not ready to commit to a full CRM. Additionally, Derrick’s free tier requires no credit card, and monthly credits are rollable, making it easier to scale prospecting without locking in long-term commitments.
Snov.io vs Octopus CRM vs Derrick - Free · 100 credits/mo Snov.io vs Octopus CRM vs Derrick - Derrick is Product of the Day on Product Hunt Try Derrick free →